For years, the Detroit Lions and Ford Field have hosted a college football bowl game right after Christmas. It’s been known as the QuickLane Bowl for the past 10 years, with the automotive chain as the title sponsor.
It is no longer the QuickLane Bowl, or the Little Caesar’s Bowl as it was beforehand. The Lions revealed that a new title sponsor has taken over the game. The contest will now be known as the GameAbove Sports Bowl.
In a press release, current Lions broadcaster and former Detroit offensive lineman T.J. Lang–a brand representative for GameAbove, laid out the change,
“We are thrilled to align ourselves with such a wonderful sports event and part of the college bowl season,” said TJ Lang, former NFL player, Detroit Lions radio broadcaster, and an ambassador for GameAbove. “This partnership reflects GameAbove’s mission and dedication to sports, while showcasing and creating opportunities for the next generation of athletes. This also expands GameAbove’s presence in Detroit. As a group, we’ve been fortunate to contribute to various academic, wellness and sports initiatives across the region. We’re just as excited about the community outreach tied to this bowl game as to what will take place on the field on December 26.”
Ticket information for the newly christened GameAbove Sports Bowl will be available soon.