The film is directed by John Beckham, a native of PG County, who told The Washington Post how the project began. “I knew that we had to not just ask [Durant] but show him some work, so I did some interviews with some local NBA guys, made a sizzle reel and sent that to his manager, Rich [Kleiman],” Beckham told the Post. “They dug it, and they’ve been in since then. … I don’t really know if this happens if Kevin isn’t involved in it. He’s really putting on for the county with the movie but also all the people involved in it. It’s pretty awesome, I think.”