Cincinnati
The addition of Cincinnati would give the Big 12 access to the Ohio market, which has quite a few highly ranked markets with Cincinnati being ranked No. 36 and Columbus being ranked No. 33, both of which had moved up in the rankings compared to last year.
They would be a fantastic addition considering they are going on their second season in a row where they have playoff potential. Under Luke Fickell, the program has been thriving and is on its way to becoming a national power. Cincinnati is starting the season ranked No. 8 and would certainly help the Big 12 be a respectable Power Five conference. They also have had success in basketball, where from 2010-2020 they managed to have 20-win seasons every year. Like Houston, Cincinnati is also required to give the 27 month notice, but the Big 12 should certainly add them regardless.
Finally, the self-proclaimed national champions