Houston
The Cougars are the lone school in Texas to make the list and do have a prime location with a fairly decent sized stadium. The city of Houston has a population of over two million people, and according to the Nielsen DMA Rankings, a system that ranks television markets based off media consumption, Houston is home to the eighth best television market in the United States. This is a great market for the Big 12 to tap into even more.
Their athletic success has been solid, as the Cougars are still looking to go back to their 2015 form under Tom Herman when they went 13-1, but they have former West Virginia coach Dana Holgerson now and hope that he can return the program to success. The only issue that all AAC teams face is the fact that they need to provide 27 months notice in order to exit the conference, which would mean they need to do so very soon.
Next, a school out West