There is now a new bowl sponsor for the annual game featuring the ACC and Big 12.
The Dec. 28 game will now be known as the Pop-Tarts Bowl according to a press release from Florida Citrus Sports. Last season it was known as the Cheez-It Bowl and featured the Florida State-Oklahoma matchup. Ultimately the Seminoles were able to pick up the win, their 10th of the season.
The Cheez-It Citrus Bowl will remain the same and that game will kick off on Jan. 1 featuring a matchup of the Big Ten and SEC. The newly named Pop-Tarts Bowl will kick off at 5:45 ET and will be live on ESPN.
“Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home.” via Florida Citrus Sports press release
It remains to be seen if Pop-Tart will have anything like what we saw from Cheez-It.
Thanks for the Memories, Cheez-It Bowl pic.twitter.com/JeIUkM3xtk
— BetMGM 🦁 (@BetMGM) May 31, 2023