The Brooklyn Nets have announced a season-long partnership with Palladium Hotel Group, a deal which marks the Spain-based hotel chain’s first sponsorship of a National Basketball Association (NBA) team. As part of the agreement, the latest overseas marketing deal for an NBA franchise since the league opened up international territories to its teams, Palladium Hotel Group branding will appear at the Nets’ Barclays Center home for the remainder of the 2019/20 campaign. Additionally, both parties will also produce a digital content series featuring the team and the company’s properties, with Palladium also conducting an experiential activation at a game later this season.