Bowl sponsors have become one of the more entertaining aspects of bowl season. In the last month, we’ve seen a DJ spin tracks on a lawn mower and mayonnaise dumped on a coach.
Cheez-It made a name for itself this bowl season, sponsoring the Cheez-It Bowl and the Citrus Bowl. Cheez-It went over the top in all the best ways. It’s really what bowl games and this time of year should be about — fun.
From Cheez-It baths to celebrations with a giant Cheez-It mascot, here is all of the best Cheez-It-related content from LSU’s emphatic bowl win over Purdue on Monday.