It’s a brand new world in college football with players being eligible to get paid. Current starting quarterback Behren Morton of the Texas Tech Red Raiders is a prime example of it.
Per the social media profile on X, formerly Twitter, Equity Sports represents elite athletes of elite character and values. With new representation, Morton can focus on his on-field performance and allow them to bring him the best NIL deals.
On Thursday, the redshirt junior gunslinger announced a deal with Equity Sports. The former Elite 11 quarterback is heading into the 2024 college football season as the guy under center. Last year’s starter Tyler Shough transferred to the Louisville Cardinals ahead of the spring to pave the way for No. 2 to become No. 1 on the depth chart.
Down the stretch, Morton led the Red Raiders to a 4-1 record including the bowl victory over the California Golden Bears 34-14 in the Independence Bowl. Over the first three years at Tech, Morton has accounted for 2,874 yards with 22 touchdowns. In 10 games he threw for 1,757 yards and 15 touchdowns.
Excited to welcome @BehrenMorton to the Equity family for NIL representation ✍️🔥 pic.twitter.com/4e6oOEsTp3
— Equity Sports (@EquitySports) June 27, 2024
Morton and the Red Raiders begin a new era of Big 12 football with four new members joining in 2024. Texas Tech will open the season at Jones-AT&T Stadium in Lubbock against the Abilene Christian Wildcats at 6:30 p.m. CT on Aug. 31.
Alongside Morton, the offense will feature one of the top returning running backs in college football, Tahj Brooks. The team also added five-star wide receiver Micah Hudson in the 2024 recruiting cycle.