Texas A&M vs. Texas will reportedly have a title sponsor starting this football season

Expect a new title sponsor once the Lone Star Showdown continues this season and beyond

On Thursday, it was announced that Texas A&M AD Trev Alberts will join Texas AD Chris Del Conte for a joint press conference next Thursday regarding the return of the Lone Star Showdown between both programs, as the rivalry will resume since its pause after the 2011 season.

Both programs are poised to compete for a playoff spot this season as the field has expanded to 12 teams. The Longhorns are coming off their first playoff appearance after falling to Washington in the semifinal round.

Texas A&M will enter the 2024 campaign with new head coach Mike Elko returning to the program after serving as Jimbo Fisher’s defensive coordinator from 2018-2021, bringing in high expectations after serving as Duke’s head coach for the last two seasons.

Concerning next week’s press conference, rumors regarding a potential venue change are unfounded and highly unlikely, and to shed more light on the discussion, it has been reported by Houston Chronicle reporter Kirk Bohls that the part of the presser will surround the introduction of a title sponsor for the game, which will start next season.

Who the sponsor could be is up in the air, but if I had to venture a guess, it might be a Texas-based alcohol company or maybe even a well-known furniture company in the greater Houston area. We shall see!

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