Texas A&M Athletics continues to spearhead the evolution of name, image, and likeness (NIL) across college athletics, and the next chapter has officially arrived.
Beginning July 1, Texas A&M is ushering in a new chapter with the rollout of AMPLIFY, a comprehensive NIL platform that provides a holistic experience for all Aggie student-athletes. The goal is straightforward: With some of the best athletes to grace the playing field, Texas A&M is leveraging every resource possible to help these young individuals build their brand for the future.
Per the AMPLIFY website, the objective of A&M’s in-house NIL platform is as follows:
“AMPLIFY is an innovative and comprehensive name, image, and likeness program designed to equip Aggie student-athletes with tools and training to maximize their brand and platform.
AMPLIFY serves Texas A&M student-athletes with best-in-class education and resources related to personal branding, networking, finance, and media training. We look to help our student-athletes in three key areas:
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EDUCATE student-athletes on rules, best practices, and processes in place at A&M to help them make informed decisions.
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EQUIP Student-athletes with the skills and resources that will help them AMPLIFY their brand.
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EMPOWER Student-athletes to leverage their personal brand to create meaningful partnerships that foster mutual growth and positive impact in their communities.”
Texas A&M has been a leader in name, image and likeness (NIL) since Day 1.
Now we're launching a new chapter through AMPLIFY, our comprehensive NIL platform, to provide a holistic experience for our student-athletes.
Learn more » https://t.co/vNs71upyt3 📲 pic.twitter.com/2skTHpYrO0
— Texas A&M Athletics (@12thMan) July 1, 2023
Upon a quick glance at the offered programs, a few of the pieces of training include “Building Your Personal Brand,” “Social Media Audit and Engagement Analysis,” and “Financial Literacy and Tax Education.”
Helping student-athletes become more self-sufficient and knowledgeable on the subject matter is a worthwhile endeavor, especially given the messy state of NIL legislation.
While the NCAA continues to bicker with NIL legislation at the state level, it’s key to remember that it ultimately impacts the financial future of student-athletes. At the end of the day, these young individuals have every right to maximize their hard work and achievements on the playing field, and soaking up valuable knowledge on the matter will only prove invaluable in the long term.
Kudos must be given to Texas A&M for spearheading this next chapter in their NIL efforts, and above all else, it will be great to see how the Aggie student-athletes maximize the opportunity in their own unique ways.
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