Lincoln Riley always seems to be a step ahead.
The chess emoji tweeting head coach of Oklahoma is at the forefront of recruiting through social media. From the eyes, to branding and to social media campaigns, there’s no doubt Riley has a feel for the modern era of recruiting.
Programs across the country have followed in Riley’s footsteps, some a little too closely.
August 1 is here… it's time. #ONaMIS21ON pic.twitter.com/LdLKHi5NYW
— Tennessee Football (@Vol_Football) August 1, 2020
Tennessee’s most recent video series mirrored one produced by Riley last year. The Volunteers used it to send out official offers, and the Sooners for the 2020 signing day. The video is action themed, and extremely similar to the series that was filmed by Oklahoma content creator Zack Hefley.
Dare To Be Different – #20Deep pic.twitter.com/ccQU9dZazr
— Lincoln Riley (@LincolnRiley) December 18, 2019
In Oklahoma’s same series, the end credits feature specific player branding for each recruit, also coined by the Sooners. Texas found themselves using the same idea the very same recruiting cycle.
Oklahoma is currently set to kickoff their season on Aug. 29 against Missouri State, but the Big 12 moving to a conference only schedule could cause it to be canceled.
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