For the first time in the history of the state of Tennessee, a professional sports team has struck up a partnership with a sports betting platform.
Per an official release from the team, BetMGM will be the first official sports betting partner of the Tennessee Titans.
As an official sports betting partner, BetMGM will receive brand visibility across multiple Titans digital assets and key in-game moments, such as field goal attempts, video board replays, and more. BetMGM will become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park, and will be home to Titans All Access, the Coach Mike Vrabel Show and additional content aired throughout Tennessee. BetMGM also will sponsor a soon-to-be-announced Titans raffle benefitting The Titans Foundation, which directs funds to community organizations across the state.
Titans Senior Vice President, Chief Marketing and Revenue Officer, Gil Beverly, released this statement about the partnership.
“We are thrilled to bring BetMGM to the state of Tennessee,” said Gil Beverly, Titans Sr. Vice President, Chief Marketing and Revenue Officer. “BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”
According to the announcement, BetMGM’s mobile app is expected to go live in the state on November 1.
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