The Tennessee Titans announced Monday, Sept. 28, that BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is the club’s first Official Sports Betting Partner.
The announcement is the state’s first official partnership between a professional sports team and a sports betting platform. BetMGM recently received a conditional license to offer legal, online sports betting in Tennessee. Pending regulatory approval, BetMGM’s mobile app is scheduled to go live in Tennessee November 1, when online sports betting is scheduled to launch.
“We are thrilled to bring BetMGM to the state of Tennessee,” said Gil Beverly, Titans Sr. Vice President, Chief Marketing and Revenue Officer. “BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”
BetMGM, The King of Sportsbooks, will receive brand visibility across multiple Titans digital assets as an official betting partner as well as key in-game moments, such as field goal attempts, video board replays and more.
In addition, BetMGM will become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park. A soon-to-be-announced Titans raffle benefiting The Titans Foundation will be sponsored by BetMGM; the foundation directs funds to community organizations across the state of Tennessee.
BetMGM’s Chief Marketing Officer Matt Prevost said, “The Titans are an incredible organization and we’re proud to have BetMGM as the team’s first official sports betting partner. This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favorite football team.”
BetMGM’s sports betting app is available for download in seven states currently, including Colorado, Indiana, New Jersey and West Virginia, on both iOS and Android.
The partnership between the Titans and BetMGM was sourced and supported by SPORTFIVE and Sportradar, which were both key to the agreement’s development and completion.
To place legal sports wagers online in CO, IN, NJ and WV, visit BetMGM now.
Follow @SportsbookWire on Twitter and like us on Facebook.
Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
[lawrence-newsletter]