Elite golfers are finicky about the way their clubs look and perform. Club makers don’t even bother taking new gear to pros if they think the pros will not like how it looks in the address position.
However, many pros are open to tricking out their gear and showing some style if it stays hidden when they stand over the ball, making the back of wedges a prime canvas for initials, stamps, logos and splashes of color.
With the launch of the new MyMG2 program, TaylorMade offers recreational golfers a chance to personalize their Milled Grind 2 wedges, too.
Golfers who visit TaylorMade’s website can build a wedge by going through a series of pulldown menus and making selections. After picking the club’s loft (48-60 degrees) and finish (chrome, black, raw or cobalt nickel), the personalization ramps up.
Players can add initials, text or logos, then choose how those characters and icons appear in the open area on the back of the clubhead. Then they get to pick the paint fill colors for the Milled Grind logo, the TaylorMade logo, the loft and bounce numbers, their personalized text and even the three rings on the hosel. Finally, players select their desired shaft, grip and club length.
Each personalized club costs $225 and features the same technologies and design elements found in the standard Milled Grind 2 wedges. After the 8620 carbon steel heads are cast, a CNC milling machine passes a tiny, high-speed spinning tool over the sole and leading edge. This process helps TaylorMade control the shaping of the wedge more precisely. At the same time, a thermoplastic polyurethane insert in the back of each head absorbs excessive vibrations to enhance feel.
While the standard MG2 wedge has chrome plating over most of the body, the grooved hitting area is left raw and will rust after being exposed to air and moisture. The MyMG2 wedges will do the same thing. The Raw finished wedges will rust everywhere because they have no chrome plating on the heads.