Ahead of Colorado football’s penultimate regular season game on Friday, The Washington Post published a deep dive into how the Buffaloes have become a “social media powerhouse” under head coach Deion Sanders.
The article, titled “Colorado’s football team is winning online, despite losing on the field,” primarily highlighted the work of both Deion Sanders Jr. and CU’s in-house creative services team. As the title suggests, author Taylor Lorenz explained that while Colorado hasn’t won many games lately, the Buffs remain one of the most talked about teams in sports.
Here are four takeaways from The Washington Post’s Friday feature on Colorado: