On Thursday, the Big 12 and Commissioner Brett Yormark announced two more sports being added to the Big 12.
“Beach volleyball and women’s lacrosse are both experiencing growth and popularity on a national level,” said Commissioner Brett Yormark in a release from the conference. “The additions will allow incoming and current members to compete for national championships under the Big 12 umbrella while expanding the league’s footprint across new sports.”
The additions of the four new schools to the conference starting in 2024 give the Big 12 a chance to broaden its horizons in the realm of college athletics. Along with the TCU Horned Frogs, the beach volleyball teams will include the Arizona Wildcats, Arizona State Sun Devils, and Utah Utes.
Per the release, women’s lacrosse will feature Arizona State, Colorado, and Cincinnati.
More details are to come on the additions of beach volleyball and women’s lacrosse. The Big 12 increased their sponsored sports to 25, with women’s sports growing to 15.
it seems that the new commish continues to find new ways to increase the brand of Big 12 athletics for both men’s and women’s sports.