Early voting is already taking place across the nation but with the election cycle heading into the home stretch before the Nov. 3 general election deadline, LeBron James’ nonprofit organization ‘More Than A Vote’ is kicking things into overdrive with their messaging, making sure everyone gets their vote out before Nov. 3. And one of the biggest things they are looking to combat in these final weeks head into the election is the issue of disinformation online.
Burner accounts, fake stories, and other things have inevitably become a part of elections in the social media age. So, More Than A Vote called in the Bronx comedy duo, Desus, and Mero aka The Bodega Boys, to narrate a new ad campaign geared towards helping combat misinformation and how to discuss it with those closest to you. The new More Than A Vote campaign was done in conjunction with Win Black, which is a movement created to counter digital misinformation.
In the coming weeks, Win Black will help More Than A Vote find what they believe are the most dangerous stories of misinformation online in an attempt to flag them before the election.
“We’re less than two weeks out from the end of this election cycle but decades into the fight against the suppression of the Black vote,” said Andre Banks and Ashley Bryant, co-founders of Win Black. “Harmful disinformation is being weaponized to block the voices and votes of Black Americans — but we have the power to stop it. Through this partnership, Under Review will urgently flood the zone with the facts we need to counter the targeted attacks coming from bad actors at home and abroad.”
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