Verizon 5G-Golfweek Video Series

The Business of Golf: Cobra Puma has prioritized technology and innovation to set itself apart

Golfweek caught up with Jose Miraflor, the vice president of marketing at Cobra Puma, to talk innovation and technology.

Cobra Puma Golf prides itself on its history of pushing innovation, having set aside considerable capital through the years for research and development. It has made all the difference in the company’s ever-evolving product line.

“We have a pretty good history at Cobra Golf in trying to push the envelope of innovation,” said Jose Miraflor, the vice president of marketing at Cobra Puma. “That’s the way we want to position ourselves and continue to do.”

Golfweek caught up with Miraflor to discuss how technology and innovation fits into the company’s mission, the team behind product development and how Cobra’s approach to technology sets the company apart in the market.

More business of golf: Whistling Straights uses GPS technology to keep things moving

The Business of Golf: How Whoop uses technology to help Tour players improve

Golfweek offers an in-depth look at how Whoop is changing the way golfers track their sleep, recovery, and strain to improve their game.

In the second part of our Business of Golf series, sponsored by Verizon, Golfweek offers an in-depth look at how Whoop is changing the way professional and recreational golfers track their sleep, recovery, and strain to better improve their game.

The PGA Tour named Whoop as its official wearable. As you might recall, the PGA Tour and Whoop, a Boston-based performance tracking and analytics company, teamed up to provide players, caddies and Tour officials with more than 1,000 Whoop 3.0 straps.

Several players had been wearing the straps on their wrist or biceps to track their workouts, recovery and sleep.

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To see more of the series, click here.

The Business of Golf: Whistling Straits uses GPS technology to keep things moving

GPS helps Whistling Straits keep tabs on caddies and players, allowing the Wisconsin facility to head off problems before they might begin.

Whistling Straits is not an old golf course. Built by Pete Dye in 1997, the Straits Course ranks No. 8 in the United States on Golfweek’s Best rankings of Modern Courses and has hosted three PGA Championships. This September, the course will be the site of the Ryder Cup.

Its relatively young age doesn’t mean things haven’t changed at the Wisconsin resort. Especially when it comes to technology. Perfect example: GPS allows any of the golf staff to know where every player and caddie is on the course and to head off potential slow-play problems before they begin. This helps Whistling Straits stay ahead of its business.

Mike O’Reilly started at the Destination Kohler resort in 1996 as a caddie at Blackwolf Run, and he is now the Golf Operations Manager for all four of the resort’s tracks plus the new Baths par-3 course. On all sides of the business, he has seen how technology has changed the game.