A fascinating conversation had continued over the past 12 months among USC football fans. Dave Emerick was not universally viewed as the general manager of USC football. His title: senior associate athletic director for football / general manager. Why all the window dressing instead of simply being GM? Plenty of people weren’t convinced USC was operating with a “true” general manager and believed the Trojans needed to hire one. Now they have. Chad Bowden of Notre Dame was brought aboard on Friday. Adam Bradford of Trojans Wire offered some details:
The son of former MLB executive Jim Bowden, Chad Bowden came to Notre Dame in January of 2021 along with defensive coordinator Marcus Freeman. When Freeman was promoted to head coach following the 2021 season, he put Bowden in charge of the Irish’s recruiting. This past season, he served as Notre Dame’s assistant athletics director and general manager.
Prior to the Bowden hire, USC had been operating without a clear general manager. Dave Emerick had been acting as a de facto GM of sorts, but the Trojans’ recruiting and NIL operations seemed to lack a clear and unified direction.
USC football has finally done something tangible and specific to improve its football operations, chiefly its player acquistion methods. If USC football can better align and use its resources to compete at a higher level with Oregon and Dan Lanning in the transfer portal and recruiting, the Trojans could achieve the reset and revival they — and their fans — are hoping for. Let’s see what happens in 2025, especially the spring transfer portal window.