Lynch: Golf faced several reckonings in 2021; we should expect impacts to last far beyond

It was a year in which even the most stubborn have to concede that golf doesn’t exist in a vacuum

As we balance the ledger for 2021, it seems assured that a handful of the year’s most memorable moments will have impact that extends far beyond the confines of the calendar.

Like Hideki Matsuyama’s Masters win, and its promise of inspiring a generation of Asian talent. Or Phil Mickelson’s improbable major championship victory at age 50, setting a new benchmark for elderly excellence. Or Tiger Woods’ car wreck, which cast in stark relief the impermanence of lives and careers, and which summoned a raw appreciation both for what he has gifted us and for whatever his battered body will permit henceforth.

But 2021 was also a year in which even the most stubborn of ostriches had to lift their heads and concede that golf doesn’t exist in a vacuum, that like every sport it is inextricably entwined with the wider world, and that reminders of this fact are often jarring. The painful lessons we learned in ’21 will not conclude with the demise of December.

First came a reckoning with language. The year was nine days old when Justin Thomas missed a short putt in Maui and berated himself with a homophobic slur. His response was swift—he owned it with an immediate and fulsome apology—but swifter still were the factions who rallied around the controversy, one too quick to declare it a capitol offense, the other contemptuously eager to dismiss any hurt as mere political correctness. The ugly episode served notice that the standards of speech and conduct demanded by today’s corporations and consumers (an entirely flexible measure) also apply to this most hidebound of sports.

A few weeks later, the PGA Tour faced a reckoning with its new reality, even if the organization shows no outward sign of having grasped the importance of what happened that Sunday afternoon at Torrey Pines. It was hardly shocking that Patrick Reed acted as his own rules official on the way to winning the Farmers Insurance Open, lifting a ball he claimed was embedded before an actual rules official could arrive to deliver a verdict. Video evidence was inconclusive, but far from exculpatory, so PointsBet—an official gaming partner of the Tour—refunded wagers.

The scrutiny that comes with legalized sports betting is at odds with the Tour’s generous attitude to questionable on-course conduct by its members, a benevolence long personified by the now-departed rules honcho Slugger White, the Mrs. Doubtfire of the nanny state. An insistence that concerned parties are gentlemen, or a reliance on artful wording about intent, is no defense against punters who are convinced that video evidence tells a different story. When it happens again—and it will—the Tour is woefully ill-equipped for the firestorm. Reed’s ball drop will have ramifications that linger well beyond that other ball drop next week in Times Square.

We also saw a reckoning with golf’s shameful past. Lee Elder’s presence at the ceremonial tee shot opening the Masters was as close to an apology as we’ll ever see from Augusta National. It was crudely symbolic that even the lone moment accorded Elder was soiled by Wayne Player, an opportunistic waster who, unlike Elder, owed his place on the tee solely to inheritance and parental indulgence.

Masters Tournament 2021
Gary Player and Jack Nicklaus clap as Lee Elder is introduced on the 1st tee during the first round of The Masters Tournament. (Photo: Rob Schumacher-USA TODAY Sports)

Elder’s death seven months later was a glum reminder of how little real redress he was granted for what he endured, and how few honors he received for what he accomplished. There were tributes aplenty, but words are cheap. Elder died without being honored by the World Golf Hall of Fame, the Masters Tournament or sundry other back-slapping bodies that are forever congratulating themselves on how far golf has come.

Elder’s legacy—that it is necessary to take a moral stand against those who dehumanize others—is hardly less relevant with his passing. It lies at the heart of golf’s reckoning with its future, the specter of which loomed large before 2021 and which will likely continue into ’22 and beyond.

One thing changed this year with the Saudi Arabian government’s effort to hijack professional golf. They recruited a front man, Greg Norman, who drops vapid jargon and false equivalencies as freely as his employer does missiles on Yemeni civilians. But two things haven’t changed: the proposed Super Golf League still hasn’t signed any players, and the scheme is still solely about normalizing the image of a regime that exhibits contempt for human rights.

This reckoning will continue in 2022 and beyond. Oil grants the specter enviable staying power. If nothing else, the Saudis are offering a reminder that the values on which golf prides itself—integrity, honor, respectability—are not immutable, but must be defended against charlatans and chiselers, some of whom are card-carrying members of the PGA Tour.

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PGA Tour clears players to compete in controversial Saudi event, but with conditions

The PGA Tour has granted permission for 30 of its members to play the Saudi International, Golfweek has learned.

The PGA Tour has granted permission for 30 of its members—including Phil Mickelson, Dustin Johnson and Bryson DeChambeau—to play the controversial Saudi International, Golfweek has learned.

But the okay comes with strings attached.

The decision was revealed in a memo sent Monday afternoon to the Tour’s entire membership, a copy of which was obtained by Golfweek. Players who sought permission to compete in Saudi Arabia received additional memos outlining the specific conditions attached to their releases for the event, which will be staged opposite the AT&T Pebble Beach Pro-Am, February 3-6, 2022. Tour members are required to obtain a waiver to compete in conflicting events.

A PGA Tour spokesperson confirmed the contents of the memos but declined to identify the 30 players who are being granted releases. Last month, the Saudi International released a list of commitments that included Mickelson, DeChambeau and Johnson, the defending champion. It also named Sergio Garcia, Ian Poulter, Henrik Stenson and Bubba Watson, among others.

The Saudi International is the latest front in a war between the PGA Tour and the Saudis, who have been trying to launch the rival Super Golf League by offering golf’s biggest stars huge guaranteed pay days. The Super League concept has been widely criticized as an effort by the Saudi regime to ‘sportswash’ its human rights abuses. The PGA Tour had indicated in July that it would deny permission for members to play in the tournament.

The memo sent to the Tour’s membership was signed by Tyler Dennis, the chief of operations. It reiterates the rules governing conflicting event releases as stated in the official PGA Tour Player Handbook. Those guidelines allow Commissioner Jay Monahan to grant or deny waivers based on the best interests of the Tour, and to attach conditions to waivers. The memo specifies the conditions that will apply to members who compete in Saudi Arabia.

Any player who has competed in the AT&T Pebble Beach Pro-Am event at least once in the past five years must commit to play at least once in the next two years (2023 and 2024). Players who have not competed at Pebble Beach in the last five years will need to do so twice in the three years until 2025. A source familiar with the names of the 30 players who applied for waivers told Golfweek that 19 of them will have to commit to one appearance at the AT&T, while the other 11 will be required to play twice.

Golfweek reached out to Andy Pazder, the PGA Tour’s chief tournaments and competitions officer, for comment on the decision. “While we certainly have grounds under Tour regulations created by and for the players to deny conflicting event releases, we have decided in this instance to allow a group of Tour players the opportunity to play in a single sanctioned tournament outside North America on a recognized Tour, with conditions attached that will contribute to the success of AT&T Pebble Beach Pro-Am in future years,” Pazder replied.

Players who do not meet the obligations attached to their waivers would be subject to disciplinary action.

The memo emailed to Tour members late Monday afternoon also highlighted a requirement that applications for conflicting event releases must be submitted at least 45 days before the first round of the tournament in question. The Saudi International begins February 3—exactly 45 days from the date of the memo.

The 30 releases requested for the 2022 Saudi International marks a sharp increase on the 23 sought in 2021, and suggests a deliberate Saudi strategy of inviting so many players that the PGA Tour would be forced to deny the waivers in order to protect the quality of the field at the AT&T tournament. Had permission been refused, the Saudis could claim the PGA Tour was not acting in the best interests of members by denying them earning opportunities, further stoking discontent among the top players it has been attempting to recruit to the Super Golf League.

One source familiar with the situation told Golfweek that lower-profile players invited to compete in King Abdullah Economic City have been offered appearance fees of around $400,000, with mid-tier players receiving between $500,000 and $750,000. High-profile stars get seven-figure offers. Chartered private aircraft to and from Saudi Arabia is also provided.

Not every player who applied for a conflicting event release will necessarily compete in Saudi Arabia. It is likely that an updated list of competitors will be released by the Asian Tour, which sanctions the event, and in which the Saudi government has invested $200 million.

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Exclusive: PGA Tour to launch guaranteed money events for top stars, team format possible

The Tour intends to stage between four and six events annually outside of the United States.

The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal.

The Tour intends to stage between four and six events annually outside of the United States, in Europe, Asia and the Middle East. The series will begin in the fall of 2023 at the earliest, though possibly not until 2024. Details of the plan were confirmed to Golfweek by an industry executive familiar with the ongoing discussions. The executive requested anonymity because they are not authorized to discuss the matter publicly.

The move will be seen as an effort by the PGA Tour to thwart the threat posed by the Super Golf League, a proposed splinter circuit financed by the Saudi Arabian regime that has been trying to lure players to global events with promises of huge signing bonuses and guaranteed cash. The Super League has tried to attract players for at least seven years with no success. PGA Tour commissioner Jay Monahan made clear he will ban any member who signs on to a rival circuit, but has worked behind the scenes to devise ways to further reward his star players and dilute the risk of their splitting with the Saudis.

In April, Golfweek revealed the existence of an unannounced $40 million Player Impact Program, which will award bonuses to PGA Tour members deemed to most move the needle in terms of fan engagement. The annual program began measuring players’ impact based on a range of criteria in January. The player found to be most impactful at year’s end will receive $8 million, with decreasing amounts awarded to another nine stars.

Monahan also announced a strategic alliance with the European Tour (since rebranded as the DP World Tour) as they sought to unify their product against potential rivals. It is unclear what role the European circuit will play in the new overseas events staged by the PGA Tour but it is thought the two organizations will be aligned to not undermine Europe’s season-ending Race to Dubai.

A spokesperson for the PGA Tour declined to confirm specifics of the new series when contacted by Golfweek. “We’re absolutely always looking at our future product and schedule, with all options on the table as to fields, formats and tournament locations, especially considering our advancing Strategic Alliance with the European Tour,” the spokesperson said. “No details or decisions have been made at this time.”

While internal discussions are continuing on specifics, tentative plans call for between four and six events, with fields limited to 50 or 60 competitors and no halfway cut. It has not been decided if the fields will be determined by the Official World Golf Ranking or FedEx Cup standings. A range of format options are being considered, including the possibility of a team component.

“Nothing firm on formats yet,” the well-placed executive said, “but a team format is certainly one of the ideas on the table.”

A team element — albeit an ill-defined one — has been one of the Super League’s marketing pitches as it sought to gain traction with players and golf fans.

Asked to specify just how lucrative the new series will be for elite players, the executive said no cash figure has been finalized and that the focus is on providing guaranteed money rather than a traditional prize fund that players would compete for a piece of. The source likened the new events to an amped-up World Golf Championships swing that will ensure riches for elite players regardless of how they perform.

The new international tournaments will not replace the existing fall schedule on the PGA Tour — currently, nine events that begin in September after the conclusion of the FedEx Cup playoffs and run through mid-November. Those fall stops typically draw less than stellar fields as star players often take a break from competition after the playoffs before ramping up their schedules in the New Year.

A PGA Tour source told Golfweek that a mechanism will be devised to ensure players who compete in the overseas series will not be disadvantaged in the FedEx Cup points race as a result of having skipped the U.S. schedule.

“Top guys want to have a break from the FedEx Cup,” the source explained. “The setup would be so they don’t have to worry. If they play in these big events, the idea is they don’t fall behind in the FedEx Cup.”

The manager for one top 10 star who has been briefed on the plans welcomed the news. “The big guys will all perform and all get rewarded,” he said.

Eamon Lynch: Greg Norman’s Saudi deal reveals nothing about golf’s future, but plenty about him

Norman is a perfect guinea pig for the Saudis—a PGA Tour member who can test the legality of a ban in court while having nothing at stake.

Since it took the Saudis almost 10 years to sign a player to their global golf ambitions, we might have expected someone more compelling than a 66-year-old retiree a quarter-century beyond his prime, whose unquenchable thirst for relevance has been laid (literally) bare-arsed on social media with an undignified frequency.

There are obvious reasons why Greg Norman is an appealing front man for LIV Golf Investments, the Saudi-financed outfit that has announced plans for 10 events to be held on the Asian Tour. For starters, he’s already contracted to design a golf course near Riyadh, so he didn’t need to be persuaded to overlook those pesky human rights abuses. Norman has already signaled that he doesn’t care about that.

He remains a brand name in the sport, though he might have finally jumped his own logo when he started slinging beef jerky. He’s no pied piper—attitudes toward him in the locker room have always been lukewarm—but for the casual fan who considers Norman’s catchpenny clothing line to be haute couture, his involvement confers legitimacy.

Finally, he has harbored undisguised animus toward the PGA Tour since 1994, when he launched a bumbling attempt at a world tour that was quickly squashed by then-commissioner Tim Finchem. Finchem was actually helping Norman save face, but Norman later accused Finchem of stealing his concept for the World Golf Championships. That appetite for avenging long-nursed grudges must have appealed to the Crown Prince when he was reviewing résumés of prospective patsies.

Friday’s Asian Tour announcement by the Saudis is a deft decoy, showing momentum on a lesser front to distract from their lack of concrete progress on the project they actually care about. At face value, the numbers seem impressive: $200 million, 10 years, 10 tournaments. Whittle it down and what you have is just a commitment to stage regular Asian Tour stops with piddling purses. The Saudi International, which was booted from the European Tour schedule, is separate from those 10 tournaments and becomes the Asian Tour’s flagship event.

Related: What we know about Saudi-backed rival golf league

PGA Tour members will need to request waivers to play any of these events—presumably for stout appearance fees—but this is not the makings of a true breakaway league. That concept, known as the Super Golf League, is a separate beast, and where the real Saudi ambitions remain.

The Super Golf League notion has been around for at least seven years and multiple iterations. It envisions lucrative tournaments featuring the world’s best players (no Davids among the Goliaths, please!), a team component and with guaranteed money and signing fees reported at upwards of $30 million. The financials are so exorbitant that a return on the investment for the Saudis is nigh on impossible, unless of course the only return sought is the laundering of a grotesque reputation.

Numerous players have flirted with the Super Golf League but none have committed, not least because PGA Tour commissioner Jay Monahan has made clear he’ll ban anyone who does so. One player told me he’s been assured by his attorney that the Tour can’t expel him. A Tour executive, on the other hand, told me they have a Manhattan office building full of lawyers confident they can. The likelihood of a legal standoff also makes Norman an attractive tool for the Saudis.

PNC Championship Greg Norman
Greg Norman removes his hat after finishing on the 18th green during the final round of the PNC Championship, Sunday, Dec. 20, 2020, in Orlando, Florida. (Photo: Phelan M. Ebenhack/Associated Press)

As a 20-time winner, Norman is a lifetime member of the PGA Tour. And while his fronting a Saudi investment in the Asian Tour is of little consequence, any subsequent announcement that he will head up the rival Super Golf League would virtually guarantee a PGA Tour ban. That would pose no practical problem for the former world No. 1, who hasn’t made a start in almost 10 years. Any other player who signs with the Saudis—say, Phil Mickelson or Bryson DeChambeau—risks being benched while lawyers fight it out, unwelcome at a Tour that does exist and unable to play one that doesn’t.

Which makes Norman a perfect guinea pig for the Saudis—a PGA Tour member who can test the legality of a ban in court while having nothing at stake.

That, in turn, poses an intriguing dilemma for Monahan. Does he ban Norman for what would be meaningless posturing as commissioner of a rival league that doesn’t yet exist—thereby setting him up to challenge the Tour’s standing to enact such a ban—or does he ignore Norman and force another player to step up and risk everything? Monahan is acutely aware that no player has yet shown the stomach for that gamble.

It’s still feasible that the Super Golf League might sign players, but everything hangs on who and how many. The Saudis need a plenum of superstars to jump in lockstep and act as a tipping point to persuade any doubters. No elite player will rush to join a ragtag parade of washed-up guys who desperately need the money and who have no competitive runway left on the PGA Tour. Those still in their prime will be hesitant to board someone else’s rickety life raft when the yacht they currently occupy is very much seaworthy.

The war with the Saudis has exposed weaknesses in both the PGA Tour product and professional golf as a whole. The Tour faces a reckoning: on how it rewards top players, on how weighted it is toward journeymen, on what it delivers to fans. And the broader game must consider where and with whom it does business. Saudi Arabia is hardly the only reprehensible state in which golf plies its trade with no concern for human rights abuses by its host. If we are to draw a moral line in the sand—that murderous regimes not be permitted to use golf to sportswash their depredations—then it needs to apply to professional tours as much as to individual players.

Depending on who you ask, the on-boarding of Norman is momentum toward the Saudi end game or a means to buy time while they enter yet another year of trying to sign players to their League. Is it progress or desperation? Norman’s shotgun wedding to the Saudis—let’s call it a bonesaw betrothal—poses more questions than it answers. All we know for certain is that it says something about the character of Greg Norman, and that something ain’t flattering.

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Saudi-backed golf series announced with 2022 aim, Trump courses mentioned as possible venues

Commissioner Greg Norman told media members this is “the biggest decision” of his life.

On Wednesday, multiple sources confirmed to Golfweek that a private meeting with golf media members took place to outline plans for a new Saudi Arabia-backed golf series with Greg Norman as the expected commissioner.

The five people spoke on condition of anonymity because details of the series were not to be officially announced until next week. However, on Friday morning news officially dropped that organizers are moving forward with plans.

ESPN’s Bob Harig and others reported on Friday that Norman, 66, announced his association with Liv Golf Enterprises, backed by the Private Investment Fund, which operates on behalf of the government of Saudi Arabia. Norman will be chief operating officer of the enterprise, as well as commissioner of the new league.

The new series hopes to debut in the spring of 2022.

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Money will not be an issue for the new circuit, as massive incentives have been discussed between organizers and top players.

For example, according to reporting from The Guardian, one player from the U.S. Ryder Cup team told members of his inner circle he was offered $150 million for a three-year commitment to multiple Saudi-backed events.

The plan would include a mix of international and domestic events, and according to a tweet from No Laying Up, a number of former President Donald Trump’s courses could be among those on the future schedule.

Trump has been sympathetic to the Saudi regime in the past, even delivering a full-throated defense of the country in 2018, casting doubt on a U.S. intelligence assessment that the kingdom’s crown prince knew about the murder of Washington Post columnist Jamal Khashoggi.

Even some players who have previously taken part in Saudi events have wondered aloud if this new plan is good for the game. For example, Graeme McDowell told Golf Channel’s Rex Hoggard on Thursday that while competition is good, the current PGA Tour product is healthy.

“It’s such an unknown quantity right now. It’s so hard to make a comment. Is it good for golf or bad for golf? It’s very difficult,” McDowell said. “Competition is typically good for everyone. I feel that typically the PGA Tour product has never been as strong as it is right now and it continues to get stronger. I certainly don’t have any contracts [from the new circuit] right now. I’m certainly very happy where I am right now on the PGA Tour.”

McDowell was among eight PGA Tour players — including world No. 2 Dustin Johnson — who asked for permission to compete at the Saudi International tournament. The Tour previously said that it would deny waivers for its members to take part in the controversial event.

Tour players need to obtain a release to compete on other circuits. The Saudi International is scheduled for February 3-6 at Royal Greens Golf and Country Club in King Abdullah Economic City, meaning players might not learn if they will be permitted to play until Tuesday, January 4.

“I asked the PGA Tour for a release to go back there again next year because I’ve played the Middle East for a large part of my career,” McDowell said. “[The Tour] said to do so [ask for a release] even though they haven’t decided if we’re going to be able to go and play that event.”

Norman, 66, told media members this is “the biggest decision” of his life, although he’ll also continue to assist with his golf course design company.

“What do I do with the Greg Norman Company? It has 12 divisions. I can’t do both. I can’t put both feet in both office buildings and give 100 percent effort,” he told ESPN. “So I decided to step away from Greg Norman Company. I’m handing the reins over for the first time in my life to other individuals to run my company.

“That was a big, big decision because that’s how much I believe in this. That’s how much I believe in the people who have been behind this to get it to a point where we are now taking it and to a point where we will be live and have the first ball in the air in the [spring] of next year.”

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What we know: History of and latest updates surrounding the Saudi Arabia-backed rival golf league

Everything you need to know about the history of the proposed rival golf league.

The landscape of men’s professional golf may be changing right before our very eyes.

After years of 72-hole stroke-play tournaments with four majors sprinkled throughout the schedule, golf fans may soon have a new option with a rival golf league making noise once again.

Liv Golf Enterprises, backed by the Public Investment Fund which operates on behalf of the government of Saudi Arabia, will have Greg Norman be the chief operating officer of the enterprise as well as commissioner of a new league which hopes to debut in the spring of 2022.

Here’s what we know about the situation with the Saudis.

Professional golf in Saudi Arabia

The first professional golf event in Saudi Arabia — the Saudi International — was held in 2019 as a European Tour event, just months after the death of Washington Post journalist Jamal Khashoggi. The event has been criticized as a targeted attempt by the Saudi government to “sportswash” its controversial human rights record and improve its image.

A handful of big names have made the trip to play over the years, including two-time champion Dustin Johnson (2019, 2021). Major champions like Phil Mickelson, Bryson DeChambeau and Brooks Koepka have also been paid to play the event. After the 2020 tournament, the Saudi International moved from the European Tour to the Asian Tour schedule for 2021.

Because of this, Golfweek learned back in July that the PGA Tour would refuse to allow players to compete in the controversial tournament in 2022. Tour members must obtain a waiver to compete on other circuits and, because the Saudi event is no longer sanctioned by the European Tour, the PGA Tour noted to managers that permission would no longer be granted.

That said, last week eight players asked for permission to play in the tournament, scheduled Feb. 3-6 at Royal Greens Golf and Country Club in King Abdullah Economic City: Johnson, 2020 winner Graeme McDowell, Abraham Ancer, Lee Westwood, Tommy Fleetwood, Henrik Stenson, Kevin Na and Jason Kokrak (who is sponsored by Golf Saudi).

What will the new league look like?

While the official format is still unknown, two different variations of a rival league with Saudi ties — the Premier Golf League and Super Golf League — have been pitched over the last year and a half.

The Norman-led golf league slated for next spring is not the formerly proposed Premier Golf League, whose plan featured 40-48 players on teams of four with a captain playing an 18-event schedule all over the world with a season-ending team championship. In Feb. 2020 the league’s CEO said the PGL would receive backing from the Public Investment Fund of Saudi Arabia.

What players may be involved

No names have been officially announced yet, but a handful of players have previous ties to golf in Saudi Arabia.

Phil Mickelson’s involvement in a rival, Saudi-backed league dates back to the 2020 Saudi International pro-am, where Lefty reportedly played alongside Premier Golf League representatives.

In July 2020, the Guardian reported that the league had sent formal offer letters worth “hundreds of millions of dollars” to a handful of players including Mickelson, Adam Scott, Stenson, Justin Rose, Rickie Fowler, Paul Casey and Koepka.

Almost a year later on May 4, 2021, a report in the Telegraph stated that multi-million dollar offers, some ranging from $30-50 million, were sent to Mickelson, Johnson, Scott, Koepka, DeChambeau, Fowler and Rose. That same month, player managers and agents met with the league’s backers on the Tuesday night before the 2021 PGA Championship at Kiawah, won by Mickelson.

Previous reactions

Rory McIlroy was the first big name to denounce the Premier Golf League with his, “For me, I’m out,” quote in Feb. 2020. A month later he would be joined by Jon Rahm and Koepka. At that time, the players were all ranked inside the top-three in the world.

In May of 2021 after the news of the $30-50 million offers, McIlroy doubled down, saying, “I don’t see why anyone would be for (the new league).” The PGA Tour — which created a “strategic alliance” with the European Tour to combat any rival leagues — has been steadfast in its stance. In a meeting with players that same month, commissioner Jay Monahan drew a line in the sand with multiple sources telling Golfweek’s Eamon Lynch that leaving the Tour for the new league would result in an immediate suspension from the PGA Tour and likely a lifetime ban.

On top of that, PGA of America CEO Seth Waugh said PGA Tour defectors would be barred from competing in the biennial Ryder Cup against Europe.

“If someone wants to play on a Ryder Cup for the U.S., they’re going to need to be a member of the PGA of America, and they get that membership through being a member of the Tour,” Waugh said in May. “I believe the Europeans feel the same way, and so I don’t know that we can be more clear kind of than that. We don’t see that changing.”

In a direct response to rival golf leagues, the PGA Tour also created the Player Impact Program, a $40 million bonus pool designed to compensate players who drive fan and sponsor engagement. At the end of this year, the money will be distributed to 10 players, with the player deemed most valuable receiving $8 million.

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Why Greg Norman?

This isn’t the Shark’s first time wading into the waters of a rival golf league.

Norman, the two-time major champion and World Golf Hall of Famer who won 20 times on the PGA Tour and 14 times on the European Tour, attempted to get the World Golf Tour off the ground in 1994, but was unsuccessful. The two-time British Open champion’s play was rejected by then-Tour commissioner Tim Finchem, who announced the World Golf Championships three years later in 1997.

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A Saudi series could be a nightmare for endorsement deals and equipment makers

Following through on a PGA Tour ban could have a ripple effect throughout the endorsement system.

potential new golf series, bankrolled by Golf Saudi and the Saudi royal family, has nothing to do with tradition, lifelong dreams of winning a coveted title or bringing honor to your country. It’s about money, plain and simple.

However, while it is still unclear what the PGA Tour will do in response to a potential new series of events organized and operated by Golf Saudi, whether it is a new iteration of the previously proposed Premier Golf League (PGL) or Super Golf League (SGL), players opting into it could be risking a lot of endorsement money in the process.

At the very least, it threatens to rock the gravy train. 

In May, it was reported that Dustin Johnson, Phil Mickelson, Adam Scott, Brooks Koepka, Bryson DeChambeau, Rickie Fowler and Justin Rose had been targeted and offered multimillion-dollar deals to commit to the PGL. Some offers reached as high as $30-$50 million.

Eamon Lynch then reported that PGA Tour commissioner Jay Monahan told players that jumping to either the PGL or SGL would lead to an immediate suspension from the PGA Tour and likely a lifetime ban. 

Following through on that PGA Tour ban could have a ripple effect throughout the endorsement system.

Equipment manufacturers are usually among the most significant sponsors professional golfers have. They pay stars like Johnson, Mickelson, Fowler and Scott millions of dollars to endorse their products, be seen on television contending in tournaments, and make themselves available for corporate events and commercial shoots. 

In conversations with several executives from top brands, Golfweek confirmed that most endorsement contracts are three to five years in length, and pay golfers a set amount per year. However, it is common for there to be a clause that stipulates a minimum number of PGA Tour events a golfer must play every year. Deals vary, but between 15 and 20 events per year is normal.

If the PGA Tour bans a player because he is playing in a non-PGA Tour series, he won’t meet his commitment number, so his equipment maker might not have to pay him. As in, instead of getting a few million dollars, the player receives nothing.

Equipment deals also typically include incentive clauses for reaching certain milestones or winning selected events. For example, finishing the season ranked in the top 10, making a Ryder Cup team or leading the PGA Tour in driving distance can trigger a significant bonus for the player. 

If a rival golf league’s events do not earn a player Official World Ranking Points, his world ranking will likely go down, so that incentive may not be achieved. And, if he can’t play in PGA Tour events, earning Ryder Cup and Presidents Cup points could be impossible. The player would also fail to have season-ending PGA Tour performance stats, so none of those incentive clauses would kick in either.

Negotiating new endorsement contracts would also be very challenging. If a golfer were not playing on the PGA Tour and were not seen as often on American television, his value to equipment makers would decrease. 

Then there is the question of visibility for the brands themselves. Would a sizeable American golf equipment maker want to associate itself with a player who accepts a massive amount of guaranteed appearance money to play in tournaments organized and paid for by Golf Saudi and the Saudi royal family?

The “60 Minutes” report below about Saudi prince Mohammed bin Salman and the murder of Washington Post columnist Jamal Khashoggiair last Sunday evening.

One industry insider told Golfweek that company officials are debating what they should do if a staff player decides to play in a Saudi series. The idea of requesting the player not wear the company’s hat and not use a bag with the company’s name being considered. In other words, if a staff player plays, he goes logo-less, to distance the brand from the player and the event.

All of this is something each player and his agent will have to weigh before deciding whether to play in a Saudi series or not. A check for $30 million could make someone forget about missing out on some lost endorsement opportunities, but taking that money would surely make companies, fans and the media look at the player differently.

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Saudi golf group set to unveil new series with Greg Norman as commissioner, holding private meeting with media

Greg Norman is expected to be announced as the frontman for the new circuit, sources have also confirmed.

Multiple sources have confirmed to Golfweek that a private meeting with golf media members will take place on Wednesday night, outlining plans for a new Saudi-backed golf series.

Greg Norman is expected to be announced as the commissioner for the new circuit, sources have also confirmed.

It’s unclear whether the new series will be unveiled as a full league—the Saudis have previously pitched the Premier Golf League (PGL) and Super Golf League (SGL) to no avail—or as a trial balloon with a handful of tournaments. Nor is it clear what the PGA Tour will do in response.

Media members who attend the session in New York City will be asked to hold the news until early next week, sources have confirmed. Golfweek, which has written critically about the potential tour in the past, was not invited to attend the event.

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With the Saudis behind the push, the new circuit will have the cash to lure top names. Back in May, a group made multi-million dollar offers to several of the game’s best players, including then-world No. 1 Dustin Johnson, Phil Mickelson, Adam Scott, Brooks Koepka, Bryson DeChambeau, Rickie Fowler and Justin Rose, with some reaching in the neighborhood of $50 million.

That proposed league was expected to feature 40-48 players playing an 18-event schedule in tournaments around the world with lucrative purses, with a season-ending team championship. The league would have included guaranteed money as well as a team concept that would dole out ownership stakes for 10-12 players who would captain four-man teams.

The rival league push came to a head in the late spring with the Saudis looking to partner with the European Tour. Soon after, the PGA Tour announced a new pot of $40 million called the Player Impact Program to “recognize and reward players who positively move the needle.” At the end of the year, these funds will be distributed among 10 players, with the player deemed most valuable receiving $8 million.

The PGA Tour also announced a new strategic partnership with the European Tour.

The unencumbered Asian Tour, however, is still a viable option for with whom the Saudis could partner. In fact, the 2022 Saudi International in February will be conducted under the auspices of that tour, in which the Saudis made a $100 million investment. Golfweek last week reported that eight PGA Tour players have asked for permission to participate in that event. Tour players need to obtain a release to compete on other circuits.

Norman is an interesting, but natural choice to front the new series. In 1994, he proposed the World Golf Tour, a series of eight no-cut events intended to bring 40 players together. The plan was shot down by the Tour, yet then-commissioner Tim Finchem announced the World Golf Championships in 1997, adhering to many of the same principles. Golfweek reached out to Norman’s public relations person, Jane MacNeille, but didn’t get a response.

Norman was among those flown in to take part in the inaugural Golf Saudi Summit in 2020. Others who also took part in that event included Asian Tour CEO Cho Minn Thant and Ladies European Tour CEO Alexandra Armas.

Saudi Golf has been forcing its way into the international golf scene in recent years, including ownership of the Ladies European Tour’s Aramco Team Series, which made its third of four stops at the Glen Oaks Club on Oct. 14-16. Nelly Korda, Lexi Thompson, Jessica Korda, Danielle Kang and Lizette Salas were among the American players in the field. The final stop of that series will be in November in Jeddah, Saudi Arabia, at Royal Greens Golf and Country Club, the same venue hosting the Saudi International.

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Here’s a look at the 8 players who applied for permission to play The Saudi International

The Super Golf League’s previous pitch was built upon one core foundation. Cash.

The game of golf may be changing.

On October 22nd, Golfweek reported eight players have asked permission to play in The Saudi International scheduled for February 3-6 at Royal Greens Golf and Country Club in King Abdullah Economic City.

Is this a sign of bigger things? The Super Golf League’s previous pitch was built upon one core foundation. Cash. The Saudis had promised gaudy paychecks for the biggest names in golf, reportedly $30 million in some cases.

Expectedly, PGA Tour commissioner Jay Monahan then made it clear that any player who joins a rival league could face a lifetime ban from the PGA Tour.

For the best players in the world, any decision will be determined by aspirations in the game. A bank account with an incredible amount of zeros, or a legacy built by Tour success (accompanied by large paychecks, don’t forget)?

Dustin Johnson is one of eight players who have requested permission from the Tour to play in the Saudi International. Below is a full list.

Exclusive: Eight players ask PGA Tour permission to play controversial Saudi event

The PGA Tour previously said that it would deny waivers for its members to take part in the controversial event.

Eight PGA Tour players—including world No. 2 Dustin Johnson—are seeking permission to compete at the Saudi International tournament, Golfweek has learned. The Tour previously said that it would deny waivers for its members to take part in the controversial event.

Tour players need to obtain a release to compete on other circuits. A Tour spokesperson confirmed to Golfweek that a decision on waiver applications is not required until 30 days before a tournament starts. The Saudi International is scheduled for February 3-6 at Royal Greens Golf and Country Club in King Abdullah Economic City, meaning players might not learn if they will be permitted to play until Tuesday, January 4.

PGA Tour members who choose to compete without obtaining permission are subject to disciplinary proceedings, most likely in the form of a fine.

“We have requested a release and don’t know when we’ll hear back, but I have heard verbally that the Tour is still taking everything under consideration,” said David Winkle, Johnson’s longtime agent.

The Saudi International is the latest front in a battle over the future of professional golf as the PGA and European tours try to fend off a proposed rival circuit, known as the Super Golf League, which would be financed by the Saudis. The Super Golf League has been courting golf’s biggest stars with a promise of huge pay days—more than $30 million, in some cases. The concept has been pitched for more than seven years but no player has yet signed on.

PGA Tour commissioner Jay Monahan has made clear that any member who joins the rival tour will face a lifetime ban. Several prominent players are known to be flirting with the Saudi league. Others, notably world No. 1 Jon Rahm and Rory McIlroy, have publicly rejected Saudi overtures.

Since its inception in 2019, the Saudi International has been widely criticized as part of the government’s effort to “sportswash” its human rights abuses. The Kingdom has invested hundreds of millions of dollars in sports to improve its international image, including Formula One, tennis, horse racing and wrestling. The purse for the ’22 Saudi International is $5 million, up from $3.5 million in 2021. Those are paltry numbers by PGA Tour standards—the AT&T Pebble Beach Pro-Am, which will be held opposite the Saudi event, has a purse of $8.7 million—but the Saudis draw an elite field by paying lavish appearance fees and chartering aircraft for players. Among those who have been paid to play are Phil Mickelson, Bryson DeChambeau and Brooks Koepka.

Golfweek has obtained a current list of players who have already applied for a release to compete in Saudi Arabia in February. It includes Johnson, the defending champion who also won the title in 2019, and 2020 winner Graeme McDowell. The others are: Abraham Ancer, Lee Westwood, Tommy Fleetwood, Henrik Stenson, Kevin Na and Jason Kokrak, who is sponsored by Golf Saudi. PGA Tour policy requires players seeking releases to specify the event they wish to play and not just a week on the calendar.

Asked to confirm waiver applications by the above named players, a PGA Tour spokesperson said, “As a matter of practice, the PGA Tour does not comment on potential requests for conflicting event releases.”

Clare Fleetwood, wife and manager of Tommy, confirmed that he has applied for a waiver but said no decision has been made on whether he will compete in the event. Requests for comment by representatives for other players were not answered. One agent told Golfweek that some elite players are believed to have signed multi-year agreements to appear at the Saudi International, deals that would be jeopardized if the Tour denies a waiver.

The PGA Tour previously granted releases to its members for the first three stagings of the Saudi International when it was sanctioned as part of the European Tour schedule. When the PGA and European tours announced a strategic alliance last summer—a move widely interpreted as a joint effort to stymie the Saudi’s rival tour—the tournament was booted from the European schedule. The 2022 Saudi International will be conducted under the auspices of the Asian Tour, in which the Saudis made a $100 million investment after failing to garner support for their Super League ambitions in Europe.

In July, Golfweek reported that the PGA and European tours planned to deny permission to members who wanted to compete in Saudi Arabia. At the time, the PGA Tour confirmed that releases would not be granted for tournaments that aren’t co-sanctioned. Since the PGA Tour has previously granted waivers for members to compete on the Asian Tour, Golfweek asked what might justify a change in policy to deny releases this time.

“We don’t have anything further to add to our comments in July,” a spokesperson said.

“It’s a complex issue for the Tour,” Winkle acknowledged. “I don’t know how they have to view this internally, but Dustin has gone over three years and gone 1st, 2nd, 1st and put golf on the map in a new part of the world. He’s earned the right to defend his title. I hope it doesn’t turn into some kind of line in the sand. I don’t think anybody wins in that situation.”

Johnson has won the AT&T Pro-Am twice and played every year of his career except 2021, when he withdrew two days beforehand, shortly after his victory in Saudi Arabia. Winkle says Johnson was torn about the schedule conflict in February but has prioritized defending his title in the Middle East. “You can’t find a player near the top of the world rankings that has supported the AT&T Pebble Beach tournament more than Dustin has,” he said.

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