Streamsong Blue – Syndication Server

KemperSports buys Streamsong in Florida; Could a fourth full-size course be on the way?

In a wide-ranging Q&A, the CEO of KemperSports discusses the sale and the possibility of a fourth course.

Streamsong Resort in Florida opened in 2012, and aside from its original two golf courses and the addition of a lodge and a third course, a major talking point has always been its owner, Mosaic Company.

One of the world’s largest phosphate producers, Mosaic had for decades mined the remote Central Florida site where Streamsong was constructed, about an hour’s drive southeast of Tampa and 90 minutes southwest of Orlando. Those past mining activities defined the land, leaving huge piles of sand that over time had turned into surreal dunes. The landscape makes the three courses at Streamsong very different than just about anything else in Florida.

But Mosaic was still first and foremost a mining company. It hired golf management company KemperSports of Illinois to operate the golf courses from the start, and two years ago KemperSports took over management of the entire resort, including hospitality. For several years there was speculation that Mosaic would sell the resort at some time.

That time has come, as Mosaic has sold Streamsong Resort to its longtime management partner, KemperSports. As first reported by the Fire Pit Collective, the sale price was $160 million, confirmed by Mosaic in a news release Friday. The acquisition included three golf courses, two clubhouses, the Streamsong Lodge and other amenities, all on 7,000 acres as part of the deal. Just over 2,000 of those acres are in use now as part of the resort.

The Lodge at Streamsong in Florida (Courtesy of Streamsong)

Each of Streamsong’s three courses – the Red by designers Bill Coore and Ben Crenshaw, the Blue by Tom Doak and the Black by Gil Hanse and Jim Wagner – ranks in the top 60 on Golfweek’s Best list of top modern courses in the United States. The Red ranks No. 2 on Golfweek’s Best list of public-access layouts in Florida, with the Black No. 3 and the Blue No. 4 on that list. Streamsong is one of just a handful of resorts to have so many highly ranked courses.

“We’re very excited,” Steve Skinner, the CEO of KemperSports, told Golfweek on Friday. “As you know, we’ve been involved with this property since almost Day 1, for over 10 years. It’s such a special project and such a special property, we’re just really excited. It’s a rare place in golf and just really iconic.”

Skinner – a trained lawyer who has worked at KemperSports since 1998 – described the acquisition as having been competitive with several other potential buyers looking to take advantage of golf’s resurgent popularity since the start of the COVID pandemic in 2020. He said there aren’t many properties like Streamsong with its three courses, and interest was high.

KemperSports has 140 properties in its management stable, Skinner said, including 15 courses it owns and another dozen it leases. Those properties under management include both private clubs and public-access layouts, and the company also operates a division focused on youth and recreational sports venues. KemperSports was founded in 1978 by Steve Lesnick, who still serves as its chairman, and in 2022 the company took on several new investors who provided capital for expansion, including the Streamsong acquisition.

Having managed Streamsong’s golf for a decade and the entire resort in recent years, there isn’t a tremendous learning curve for KemperSports as it takes over the resort. KemperSports doesn’t plan any changes to the staff, and Skinner said he has faith in the people working at the resort to keep a focus on customers and continuous improvements. Skinner spoke to Golfweek of several plans for the resort, both in the short and long-term.

The biggest change coming soon will be the development of The Chain, a non-traditional, short, 18-hole course by the team of Coore and Crenshaw to be built directly across from the resort’s 228-room hotel. Streamsong announced the plans to build The Chain a year ago.

Is even more golf on the horizon for Streamsong? Read on for that and more from Skinner. This discussion has been edited for length.

Watch: Streamsong surprisingly different than anything else in Florida

Red, Blue or Black? When it comes to Streamsong in Florida, why choose?

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BOWLING GREEN, Fla. – What’s my favorite course at Streamsong? Red, Blue or Black?

Golfers at the popular resort, which turns 10 this year, are constantly reviewing that very question about the three courses that all rank among the top 20 resort courses in the United States. My stock answer: The next one. And I’ll defend that simplified response on the basis that I’ll gladly take a day at any of the three courses built by Gil Hanse, Tom Doak or the team of Bill Coore and Ben Crenshaw.

There are noticeable differences between the layouts, but they are so tightly packed in the Golfweek’s Best rankings as to inevitably invite debate – that’s a big part of the fun. Ask me which you should play, and I’ll tell you to sample all three and get back to me.

Until you get that chance to visit the first time, or whether you’re a Streamsong veteran wanting to return, check out this video for a taste of golf that is different than anything else in the Sunshine State.

Which golf course is best at Streamsong in Florida: Red, Blue or Black?

Streamsong celebrates its 10th anniversary with three highly ranked courses in Florida, but how do you choose the best of the lot?

The question comes all the time from players who have frequented top golf resorts in the U.S. and want to verify their opinions, as well as from golfers who have never played a certain top destination but dream of a trip.

“Which course at the resort is your favorite?”

Normally there’s a simple response, based on the evaluation of Golfweek’s Best Resort Courses list.

Going to Kiawah Island Golf Resort in South Carolina? There are several courses available, but you must experience the Ocean Course. Destination Kohler in Wisconsin? Sure, Blackwolf Run offers two strong layouts, but Whistling Straits is the clear favorite among the resort’s four full-size tracks. Pinehurst in North Carolina? As much admiration as the recently renovated No. 4 has received among an impressive roster that includes four of the top 200 resort courses in the U.S., Donald Ross’s No. 2 is a classic masterpiece and repeat U.S. Open site that clearly shines brightest among the resort’s offerings in the rankings. Pebble Beach Golf Links is part of a larger California resort that stuns, but the classic seaside track is a can’t-miss for golfers.

But the answer to which is best isn’t always so cut-and-dried.

Which is your favorite of the five 18-hole courses at Bandon Dunes Golf Resort in Oregon? There’s plenty of debate around the fireplace outside McKee’s Pub, and all five courses rank in the top 11 on the 2022 Golfweek’s Best Resort Courses list. There really isn’t a wrong answer when all the options are that strong.

How about the best of the two current courses at Sand Valley in Wisconsin? The resort is operated by Michael and Chris Keiser, sons of Bandon Dunes founder Mike Keiser, and as at Bandon Dunes the Golfweek’s Best list doesn’t necessarily establish a definitive winner between the eponymous Sand Valley layout and the resort’s Mammoth Dunes, both top-15 resort courses. Grab an Adirondack chair behind the clubhouse and let the “Which is better?” discussions begin.

Streamsong Red and Blue are intertwined. (Courtesy of Streamsong)

It’s the same story at Streamsong in Bowling Green, Florida, home to three courses ranked inside the top 20 on the 2022 Golfweek’s Best Resort Courses List. Red? Blue? Black? “If you had to play just one,” I am frequently asked, “which would it be?”

My stock answer: The next one. And I’ll defend that simplified response on the basis that I’ll gladly take a day at any of the three courses built by Gil Hanse, Tom Doak or the team of Bill Coore and Ben Crenshaw. There are noticeable differences between the layouts, but they are so tightly packed in the Golfweek’s Best rankings as to inevitably invite debate – that’s a big part of the fun. Ask me which you should play, and I’ll tell you to sample all three and get back to me.

Bandon Dunes, Sand Valley and Streamsong combine to include 10 of the top 20 resort courses in the country. Apologies in advance for my dalliance into cliché, but asking to choose the best layout at any of them is like being asked which of your kids is your favorite. Only in this case, golfers often are more than willing to loudly announce their personal preferences.

Me? Not so much. Returning to Streamsong as a case study, there’s nuance to be considered. And the skill of the golfer. Putting prowess. The wind on any given day. Dozens of considerations, many of which change in time and with repeat rounds. Feel free to pick a favorite, but don’t be surprised to change your mind on another visit.

Streamsong celebrates its 10th anniversary this year, inviting reinspection of its leap into the course rankings. Much has changed since the two original courses, the Red and the Blue, opened in 2012 on a former phosphate mining site that offered plenty of sand and a raw, rollicking landscape unlike anything else in Florida. A luxurious 228-room hotel and spa opened in 2014, auxiliary sports such as shooting and bass fishing were introduced, and most importantly the Black course came online in 2017.

The resort and courses continue to evolve, recently with the introduction of new putting surfaces on the Red and Blue and with new restaurant themes and names that include the rebranding of the Black course’s Bone Valley Tavern into a seafood restaurant – the staff might suggest the salt and pepper fritto misto, and you can’t go wrong with the lobster mac and cheese.

Despite the changes, the focus remains on the golf, perhaps more sharply than ever.

The three layouts share many similarities: strikingly open vistas and easy walks with few trees in play, mostly firm and bouncy turf, beautiful bunkers that appear as simple sand scrapes and great mixes of memorable holes routed in natural fashions upon what in actuality are completely unnatural sites left over from mining operations. A common refrain is that Streamsong, full of jagged dunes and rugged boundaries in middle-of-nowhere inner Florida, feels like playing golf on the surface of the moon – in the case of these three courses, that is a compliment.

But there are differences.