‘This is what fans want’: Commissioner Jay Monahan looking forward to future of PGA Tour scheduling

PGA Tour Commissioner Jay Monahan said his mantra is to evolve and adapt.

PONTE VEDRA BEACH, Fla. — PGA Tour Commissioner Jay Monahan said his mantra is to evolve and adapt. On Tuesday, during his State of the Tour press conference ahead of the Players Championship, Monahan elaborated on the changes coming to the Tour next season.

“We’ve looked at all possible competitive models, and it was evident and perhaps obvious that whatever we do differently, we must showcase our top performers competing against one another more often,” he said.

He framed the 47-event PGA Tour season as a book with many chapters.

“One great chapter does not make a great book,” he said.” A few great chapters cannot stand alone. It is the whole story, the ebbs and the flows, the transitions, the connectivity between each. That’s what makes a book great, and that’s what you need to do to deliver a bestseller.

“That’s what we’re attempting to do with our new competitive model.”

Monahan confirmed that the 2024 Tour schedule “will look significantly different, with a consistent cadence of designate and full-field events,” he said. “Within this framework, those players who qualify for these designated events will be able to better complement their schedules through full-field events, as they return to favorite venues, support their home markets, and solidify positions at the start of the season as well as in advance of the FedExCup Playoffs.”

As previously announced last week, the Tour schedule will feature eight designated events with no cuts and reduced fields. Add in the Players, the three FedEx Cup playoff events and the four majors and that’s 16 events that the best players likely will play.

“This is what fans want and this is what fans have been asking for,” Monahan said. “Here’s a data point: Consider the last five years on the PGA Tour. What percentage of the top 10, top 20, top 30 players in the world compete on average against one another at a major championship? The answer: More than 95 percent. What about those same top players competing together at the remaining PGA Tour events? Answer: Less than 40 percent. Let me repeat that. Less than 40 percent.”

Monahan also defended the addition of no-cut events.

“The PGA Tour has always had limited-field, no-cut 72-hole stroke-play events. In fact, Jack Nicklaus won 17 times in that format. Arnold Palmer won 23. Tiger Woods won 26. To me, those wins, those, the format did not diminish those accomplishments as we sit here today,” he said and also noted that he considers qualifying for those events to be a cut of sorts. “Listen, 75 percent of our events don’t have cuts. I would say to our fans that this is just a different form or flavor of a cut. Because as I was alluding to earlier, if you’re coming into the Wyndham Championship and trying to get into the top 70 in the FedExCup, you are putting yourself in a position to get to BMW, and once we finish in Memphis, 20 of those players are going home and are not eligible for these designated events. To me that’s a cut.”

Monahan contends that the Tour will remain a meritocracy with players promoted and relegated at similar levels.

“The model right now would suggest that roughly a little north of 60 percent of the players in the top 50 will retain their position. So more than a third will not. That was an important element to the changes that we’re making,” Monahan said. “All of our modeling suggests that. Candidly, we have seen some challenges with player fields early in the season. We’ve had a 20 percent decline in exempt members that are participating in some events. That’s something that we recognized was going to happen as we came in this year when we made the changes last summer.”

Monahan pointed out that there are multiple opportunities for players to secure their place in the designated events, which will have huge purses, reduced fields and a guaranteed payday.

“Every single member aspiring to qualify for the designated events has the opportunity to do so throughout the season,” he said. “Will this model be perfect right out of the gate? Perhaps not. But as we’ve done throughout our history and using the FedExCup as a prime example, we will listen, we will learn and we will adapt each year with the changing needs of our players, partners and fans.”

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State of the PGA Tour is strong, as evidenced by growing purses and expanded coverage

As PGA Tour Commissioner Jay Monahan said in his State of the PGA Tour address, the business of the PGA Tour appears as healthy as ever.

PONTE VEDRA BEACH, Fla. – The questions about coronavirus outnumbered those about the health of reigning Masters champion Tiger Woods by a six-to-one margin at PGA Tour Commissioner Jay Monahan’s State of the PGA Tour press conference on Tuesday.

While several tournaments on the European Tour have been canceled, Monahan said the PGA Tour administers 175 tournaments over six tours and, with the exception of postponing the start of the PGA Tour China Series, the Tour says it is planning to stage all of its events at this time. The most pressing concern, at the moment, is the WGC-Dell Matchplay, which is scheduled to be held in Austin, Texas in two weeks. Despite the cancellation of SXSW, the annual music, film and interactive festival, Monahan said the golf tournament will go on as scheduled.

“We’re all in and making certain that we’re able to operate that event,” he said. “This thing is so dynamic that you just have to go hour-to-hour, day-to-day, but right now we have every assurance that we’ll be in Austin for the event.”

But Monahan said his staff is taking into consideration the well-being of fans, players and staff, and has assembled a team that is taking its cues from the World Health Organization and the Center for Disease Control and Prevention.

“It started out as a task force,” Monahan said. “It’s now essentially a business unit, where we have two leaders, Tom Hospel, our medical director, and Alison Keller, our chief administration officer, who have organized a large team to fully understand the coronavirus and its implications on all facets of our business.”

Other than the potential implications of the coronavirus, the business of the PGA Tour appears as healthy as ever.

“It’s clear to me we have a winning formula,” said Monahan, who noted the Tour has 18 tournaments under contract for seven or more years. “We’re growing in virtually every metric, and it’s not because the winning formula remains the same. We listen, and we respond.”

On Monday, the Tour announced a nine-year renewal with TV partners CBS and NBC/Golf Channel and established a new relationship with Disney and ESPN+. While the financial terms weren’t disclosed, Monahan said it will help the Tour secure $12 billion in revenue through 2030.

The purse for the Players jumped to $15 million this year, with the winner awarded $2.7 million on Sunday, and he predicted that when the new TV riches kick in, the purse of the Players would reach $25 million. The FedEx Cup, which has doubled from a season-long pot at the end of the rainbow of $35 million to $60 million as of last season (plus $10 million for the Wyndham Rewards Top 10), also will receive a turbo-charge.

“Perhaps $100 million or more,” Monahan said. “That’s not a commitment, but that’s, generally speaking, the kind of growth that I expect for us to see for our athletes.”

This week at the Players, every shot will be live-streamed on NBC Sports Gold to PGA Tour Live subscribers. That’s more than 32,000 shots over the course of the tournament, captured by more than 120 cameras positioned throughout the course. Making every shot available was first achieved by CBS Sports at the 2019 Masters, and it could be the future of golf coverage on TV.

“Our vision is to bring every shot and every PGA Tour tournament to our fans, and this is the first step in making that a reality,” Monahan said.

This week’s broadcast also will feature the first use of a drone-operated camera.

Gaming opportunities present a new frontier, and the Tour has invested heavily to develop its ShotLink technology, which captures real-time data on every shot hit in competition so that it can be used in its various media platforms and engage fans in new ways as legalized betting becomes a reality.

Monahan answered several questions about the Premier Golf League, which has surfaced as a potential rival, and said that the Tour would protect its turf.

“We have regulations in place that allow us to protect the interests of our media partners, our sponsors and all our constituents, and if we got to the point in time, we would take measures to vigilantly protect this business model,” he said.

But Monahan downplayed the possibility that an upstart league would be able to make any inroads in the already crowded space that is professional golf.

“We’re about to get a lot stronger,” he said.

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