Nike not extending signature shoe deal with Kyrie Irving past 2022-23 season?

Brooklyn Nets star Kyrie Irving has long had one of Nike’s most popular and profitable signature basketball shoes, but uncertainties surrounding his NBA future have left the company unlikely to extend him to a similar signature deal beyond the …

Brooklyn Nets star  Kyrie Irving has long had one of Nike’s most popular and profitable signature basketball shoes, but uncertainties surrounding his NBA future have left the company unlikely to extend him to a similar signature deal beyond the 2022-23 season, sources told ESPN. Irving has a new edition of his shoe set to debut in the fall, but that is expected to be the final year of a lucrative signature series that he has had with Nike since 2014, sources said.

Source: Adrian Wojnarowski, Ramona Shelburne @ ESPN

What’s the buzz on Twitter?

The Vertical @YahooSportsNBA
Uncertain about his NBA future, Nike unlikely to extend Kyrie Irving’s signature shoe deal beyond next season, per @Ramona Shelburne and @Adrian Wojnarowski. pic.twitter.com/p9b96q93rE11:38 AM

Alex Kennedy @AlexKennedyNBA
In @Adrian Wojnarowski‘s article about Kyrie Irving, he mentions “uncertainties surrounding his NBA future” including “the Nets’ noncommittal stance on negotiating a long-term contract.”
@Tommy Beer wrote about the Nets’ tough decision when it comes to Irving: basketballnews.com/stories/why-th…11:27 AM
Adrian Wojnarowski @wojespn
ESPN Sources with @RamonaShelburne: Kyrie Irving has long had one of Nike’s most popular and profitable signature shoes, but uncertainties surrounding his NBA future leave Nike unlikely to extend him to a similar signature deal beyond next season: es.pn/3ws7K2V11:21 AM
Danny Leroux @DannyLeroux
New @RealGM Radio podcast! @DanFeldmanNBA and I talk about all four second round series, Harden/Irving offseason negotiations and much more: basketball.realgm.com/wiretap/266935…11:05 AM
Steve Bulpett @SteveBHoop
Notebook:
— Kyrie actually had reason to say he’d be part of Nets’ decisions … but things are still weird in Brooklyn
— D’Antoni in lead for Hornets job (and the Gordon Hayward dilemma Charlotte is facing)
— Kings owner listened to staff on Brown hire
bit.ly/3MbNkBT10:44 AM
Sean Deveney @SeanDeveney
In his column this week, @Steve Bulpett cites 3 sources saying Mike D’Antoni is “the leader for the Hornets’ coaching job.”
Some on Kyrie and the @Brooklyn Nets plus the @Sacramento Kings here:
heavy.com/sports/brookly…10:00 AM
Ian Begley @IanBegley
From earlier: Sean Marks didn’t say anything definitive about Kyrie Irving’s future yesterday. That isn’t surprising. Marks didn’t want to repeat mistake he made before 21-22 season. But Marks’s thoughts on Irving’s on-court availability were significant: sny.tv/articles/nets-…3:08 PM
Chris Broussard @Chris_Broussard
Should the Nets offer Kyrie an extension this summer? Why would Phil Jackson want to trade LeBron and keep Westbrook? #MILvsBOS & more! Guests: @plaxicoburress @FANalyst1
Catch us live weeknights 7-10p ET on @FoxSportsRadio & @iHeartRadio podcasts.apple.com/us/podcast/the…1:42 PM
Stefan Bondy @SBondyNYDN
Optimistic view is Nets finally learned. Catering to Irving got them 1 playoff series victory in three years, a wronged head coach (Atkinson), a silly choice of DeAndre over Jarrett, a disgruntled (Harden), a damaged (Simmons) and an enormous payroll.
nydailynews.com/sports/basketb…12:45 PM
Adam Zagoria @AdamZagoria
Now on @njdotcom
Kevin Durant must reinforce Nets’ message to Kyrie Irving about being more available, Jay Williams, Stephen A. Smith say nj.com/nets/2022/05/k…12:02 PM

More on this storyline

Irving, 30, possesses a $37 million player option with the Nets for the 2022-23 season. In July, Irving lashed out on social media about the design of the Nike Kyrie 8 edition of his shoe, calling them “trash” and insisting that “I have nothing to do with the design or marketing” and that “Nike plans to release it without my okay.” -via ESPN / May 13, 2022

Nike not extending signature shoe deal with Kyrie Irving past 2022-23 season?

Brooklyn Nets star  Kyrie Irving has long had one of Nike’s most popular and profitable signature basketball shoes, but uncertainties surrounding his NBA future have left the company unlikely to extend him to a similar signature deal beyond the 2022-23 season, sources told ESPN. Irving has a new edition of his shoe set to debut in the fall, but that is expected to be the final year of a lucrative signature series that he has had with Nike since 2014, sources said.

Also, social media allows sneakerheads …

Also, social media allows sneakerheads to be more informed than ever. Not only can fans follow their favorite brands and players, top NBA reporters treat sneaker-deal terms as breaking news and it’s in their feed alongside other scoops (like trades and free-agent signings). Most people initially learned of Zion Williamson’s record-breaking rookie deal with Jordan Brand when Adrian Wojnarowski tweeted it to his four million followers. However, there are still quite a few misconceptions about sneaker deals and the industry as a whole, according to various NBA agents and shoe-company executives who spoke to HoopsHype.

“Fans think that every player is making …

“Fans think that every player is making millions of dollars and that every superstar player is making crazy money from their sneaker deal and that’s not the case,” one NBA agent said. “A lot of guys are in six-figure-and-below deals and when you’re looking at what a typical NBA player makes, that’s not anything to them. The guys who are in the millions are in a very rare class. There are the guys who have signature shoes, but the number of guys who make royalties or have minimum-guaranteed royalties from their signature shoe is even smaller. “There aren’t many guys who make $10 million per year or more from their sneaker deal and that’s around the average NBA salary now, so the impact that the sneaker deals have on these guys and how they operate isn’t as significant as people think. It’s good money, but it’s not crazy (in most cases).”

But it’s not just the fans who do this. …

But it’s not just the fans who do this. Sometimes, players believe they’re going to get a ton of money from their sneaker contract only to be disappointed when that’s not the case. “I think there’s this expectation that everybody gets a big shoe deal, but not everybody can get that kind of contract,” NBA agent Roger Montgomery said. “I think that misconception hurts agents sometimes because every player thinks they can get a huge sneaker deal because they’ve heard about some of these big deals that other players got. They may just get a merch deal that only gives them free product. It’s still a shoe deal, but it’s not the piece of the pie that they expected.”

Los Angeles Lakers forward Kyle Kuzma …

Los Angeles Lakers forward Kyle Kuzma has signed a multiyear extension of his footwear and apparel endorsement partnership with the GOAT app as he continues to expand his personal brand on and off the court. Short for “Greatest Of All Time,” the app was founded in 2015 and is now the world’s largest digital sneaker marketplace, with over 20 million users and 1 million listings across 164 countries.

Kuzma will also showcase GOAT’s newly …

Kuzma will also showcase GOAT’s newly launched apparel and streetwear selections through his pregame arena entry outfits. The GOAT app will feature a selection of more than 50 streetwear and luxury brands during its pilot apparel offering. “I’m really excited to continue my partnership with GOAT,” said Kuzma. “It’s been great working together and getting to show off a bit of my style through my favorite shoes and gear.”

It remains to be seen if Wade would …

It remains to be seen if Wade would have interest in pursuing Butler to also support his sneaker line with the same franchise he helped lead to all three of its NBA championships. Wade had helped to provide feedback to Butler about the Heat franchise as he navigated unrestricted free agency for the first time in his career earlier this summer. “He just told me how he could see me being a part of the organization, and a part of the culture,” Butler told ESPN’s Rachel Nichols.