Anatomy of a Rematch: How the Rams attacked Seattle through the air in Week 10

Mark Schofield dives into the film to look at how the Los Angeles Rams attacked the Seahawks through the air in their Week 10 win.

With the NFC West on the line the Seattle Seahawks and the Los Angeles Rams will square off in a rematch of their Week 10 on Sunday. In that game, the Rams emerged victorious as quarterback Jared Goff completed 27 of 37 passes for 302 yards and did not throw an interception.

The Seahawks this season have been a heavy zone coverage team, playing over a mixture of Cover 3, Cover 2 and Cover 4. Many teams utilize Cover 4 when playing the Rams, as a way to neutralize all the pre-snap movement from the Rams offense and take away the bevy of crossing routes that Sean McVay calls for Goff.

In that Week 10 matchup, however, the Rams found ways to make plays against those zone coverage looks, attacking their coverage rules and showing Seattle what they were looking for, but with minor variations. In this video we’ll look at three different ways the Rams attacked Seattle’s zone coverages through the air back in Week 10:

https://youtu.be/01SNlk1yP8g

Watch: Gerald Everett rides Sean McVay’s motion horse for the TD

Sean McVay is determined to have opposing defenses pay attention to motion before the snap. This touchdown is yet more effort at that goal.

Over the past few weeks, we here at Touchdown Wire have stressed that Los Angeles Rams head coach Sean McVay was going to make you pay attention to pre-snap motion. In two different pieces, we highlighted how McVay was using motion to get defenses to react to the movement before the play.

On the Rams’ first touchdown of the afternoon against the New York Giants, McVay got back on that pre-snap motion horse, only this time he was not alone:

Tight end Gerald Everett comes in motion just before the snap, and quarterback Jared Goff simply hands the TE the football on the quick jet sweep. Everett picks up some blockers along the way, and he skips into the end zone for the touchdown.

ESPN’s Seth Walder, among others, has illustrated this season that movement at the snap is going to be effective for an offense. McVay has returned to his roots so far this season, using motion before the play to set up Goff and the rest of the Rams offense for big plays.

Sean McVay continues to ride that presnap motion horse

Los Angeles Rams head coach Sean McVay continues to use motion before the snap to help his offense, and his quarterback.

We told you a few weeks ago that Los Angeles Rams head coach Sean McVay was determined to get defenses to pay attention to motion before the play.

That was again evident on Sunday.

Even though the Rams’ comeback attempt fell short in a loss to the Buffalo Bills, McVay continued to put his offensive players in motion before the snap. The Rams ran 69 offensive plays against the Bills on Sunday, and used motion on 40 of those plays. In this video breakdown, you’ll see how the Rams used motion, how even when the Bills defense stayed in zone coverages, the motion still impacted what happened after the snap, and how McVay uses these motions to help quarterback Jared Goff:

Sean McVay is determined to get defenses to pay attention to presnap motion. Even when the defense is playing zone coverage, as we see in the above breakdown, the use of motion still forces defensive backs to react to what happens after the play, creating throwing lanes and opportunities for Goff. Smart coaching is all about putting your players in a position to be successful, and McVay is determined to do that with Goff, by using motion.

Sean McVay continues to ride that presnap motion horse

Los Angeles Rams head coach Sean McVay continues to use motion before the snap to help his offense, and his quarterback.

We told you a few weeks ago that Los Angeles Rams head coach Sean McVay was determined to get defenses to pay attention to motion before the play.

That was again evident on Sunday.

Even though the Rams’ comeback attempt fell short in a loss to the Buffalo Bills, McVay continued to put his offensive players in motion before the snap. The Rams ran 69 offensive plays against the Bills on Sunday, and used motion on 40 of those plays. In this video breakdown, you’ll see how the Rams used motion, how even when the Bills defense stayed in zone coverages, the motion still impacted what happened after the snap, and how McVay uses these motions to help quarterback Jared Goff:

Sean McVay is determined to get defenses to pay attention to presnap motion. Even when the defense is playing zone coverage, as we see in the above breakdown, the use of motion still forces defensive backs to react to what happens after the play, creating throwing lanes and opportunities for Goff. Smart coaching is all about putting your players in a position to be successful, and McVay is determined to do that with Goff, by using motion.

Sean McVay is back on his bull

Defenses seemed to figure Sean McVay out over the past season. He is determined to make them rethink everything in 2020.

A few years ago Los Angeles Rams head coach was the talk of the football world. The parlor tricks of remembering sequences of plays from yesteryear or reciting the entire starting defensive lineup of the Chicago Bears captured the attention of the national media. But it was what he was doing schematically with Jared Goff and the Rams offense that deserved attention. With his creative use of motion, heavy usage of outside zone running plays with 11 personnel against light boxes – and play-action off of those designs – and some schemed throws the Rams were dangerous on offense and Goff was looking like a true number one overall pick.

But as that 2018 season wound down, some of the defenses that faced the Rams started to figure him out. First it was the Detroit Lions, then those same Bears, then the Philadelphia Eagles, and ultimately the New England Patriots in the Super Bowl. Their recipe? Ignore all the eye candy that McVay showed the defense presnap – usually in the form of jet motion from a wide receiver – and play quarters coverage in the secondary.

That prompted the question: How would McVay respond? Would he change his ways?

Last year was a struggle for the Rams, as they missed out on the playoffs. But they got 2020 off to a solid start with a win Sunday night over the Dallas Cowboys, and if McVay’s gameplan is any indication, he’s gotten right back on the presnap motion bull.

And he’s going to force you to pay attention to that motion.

Take this example, the Rams’ first play from scrimmage on Sunday night:

This play encapsulates basically that entire buildup. The Rams use jet motion prior to the snap, and fake an outside zone running play before rolling Goff back to the left. This is vintage McVay. But also look at the defense. The Cowboys run Cover 4 on this play, just like those teams that seemed to have McVay figured out. Only here, the vertical route from the tight end creates some confusion between the cornerback and the safety, and the crossing route that eases into the boundary is wide open for Goff. But Goff does note even need to throw that, because the flat route is also open from the backside receiver slicing underneath.

Late on this drive, McVay returns to jet motion. As I said, he is going to make you pay attention to the motion man any way he can, because it will set up everything else the Rams are going to do in Week 2 and beyond. How does he do it on this 2nd and 6 play? By throwing a screen to the motion man:

Robert Woods comes in motion from right to left, and the Rams again run a play-action design off of an outside zone running look. Goff rolls to the right, and Woods is alone in the left flat, where Goff finds him with the throw. By the time the ball gets there, some of the offensive linemen have flowed to the outside, setting up a convoy for the receiver.

Look at how this sets up for Woods:

A simple screen throw, but because you did not pay attention to the motion like McVay wants you to, Woods picks up over 30 yards.

Again, if you are not going to pay attention to the motion man, McVay is going to make you pay for it:

Once more, presnap motion is key here, as Goff simply hands the football off to Woods on the end around. Having ignored the motion on the two previous plays, the Cowboys get burned for it on this running play. They are in zone coverage, so no one is trailing the receiver, and Woods picks up 14 yards again with a convoy in front of him.

What McVay is trying to force teams to do is play more man coverage and be wary of that movement presnap. Because back in 2018, that motion was often just that: Eye candy. Something to distract and confuse the defense before the play began. As defenses caught on and started to ignore it, they began to have success against McVay’s offense. If he is going to turn the tables, he needs teams to start worrying about those presnap movements.

Which is what to watch for Sunday when the Rams take on the Philadelphia Eagles.