Tag: rebrand

Chiefs declare an end to ‘Brat Summer,’ rebrand it for training camp

The #Chiefs made a bold statement with one of their posts to Twitter after practice at training camp on Friday.

The concept of a ‘Brat Summer’ has swept the internet over the last few months, and the Kansas City Chiefs took notice.

The season-based phenomenon started with the release of an album dubbed ‘Brat’ by singer-songwriter Charli XCX earlier this year, which captivated listeners with its catchy beats and lyrics.

According to an article on ‘Brat Summer’ from Today.com:

“Gen Z christened it the season of the brat, an aesthetic trend defined by party animal antics, cool-girl style, and lime green everything.”

But the winds of change are in the air. After finishing a successful training camp practice on Friday, the Chiefs officially declared that ‘Brat Summer’ is over, and ushered in a new theme for the rest of the year’s dog days:

While it is unclear if their rebrand will stick with Charli XCX’s rabid fans, the pictures of Kansas City’s players will help lift the spirits of Chiefs fans as the team takes a brief break from workouts on Saturday.