Architect Brandon Johnson, formerly of Palmer Design, launches own golf course firm

Harvard-trained architect Brandon Johnson hangs out his own shingle with new design firm.

Golf course architect Brandon Johnson has made it official: After 17 years working for Arnold Palmer Design Company, he is hanging out his own shingle with today’s introduction of Brandon Johnson Golf Course Design.

The Harvard-educated Johnson joined Palmer Design in 2006 when that firm moved to Orlando. Johnson and Thad Layton were the design leads in recent years for Palmer, which wound down operations late in 2023. Layton announced the formation of his own firm in September.

Johnson has worked on several dozen courses around the world for Palmer involving everything from renovations to new courses.

“I’m excited, and as I’ve explained it to people, it feels like I’m graduating college again,” said Johnson, who interned for the PGA Tour as a course designer in the mid-1990s before taking a job out of college with The First Tee. “There are a lot of opportunities, and there’s a lot of excitement.”

Palmer Design built more than 300 courses in 37 states and 27 countries, including many listed on Golfweek’s Best ranking of top modern courses in the U.S. and the state-by-state rankings of public and private layouts. The company really took off in the 1980s and has been one of the most recognized brands in course architecture ever since. But business, especially in constructing new courses, slowed for the company following Palmer’s death in 2016. Layton and Johnson had mostly worked on renovations since.

Old Tabby Links
Brandon Johnson led the renovation to Old Tabby Links in Okatie, S.C., which was originally created by Arnold Palmer Design Company. It was one of many jobs Johnson undertook as one of the lead designers for Palmer Design.  (Jason Lusk/Golfweek)

“I’m a very seasoned professional, but you know, I’m still young in the business,” said the 50-year-old Johnson, a native of Charlotte, North Carolina who did his undergrad in design at North Carolina State before attending Harvard for graduate school. “I had a professor in my junior year that said it’s going to take you 25 years to master this profession of landscape architecture. I think that we’re always learning and we’re always growing, so now I have this incredible kind of background in my career that I’m able to apply to my own firm.”

Johnson is busy lining up jobs and plans several announcements of renovations and possibly new courses in the coming months. He intends to spend as much time as possible in the field working with course shapers – generally speaking, shapers are the highly skilled heavy equipment operators who turn an architect’s plans into reality.

“It’s interesting, in my early days at the Tour, Pete Dye had a lot of influence,” Johnson said. “He was almost always on-site, and there was always that mentality that even though we might be in the office some, how we thought about projects was the work being done in the field. Even in my time at Palmer, we certainly transitioned when Thad and I were running the company to be much more involved in the field through every step of the process. I think, for me, that’s the way I will be starting out on my own, and it’s always kind of been my mentality.”

Golf has boomed in recent years as more players took up the game during COVID, and there has been a greater interest in course architecture as well. Johnson said it’s a great time to strike out on his own.

“People are seeking out fun, new and interesting architecture,” he said. “To me, what fun means is golf is going to have a lot of variety, and it’s going to allow you to think and maybe execute a shot in several different ways. It’s drawing you in, and it’s going to make you want to get back on the golf course. I think of the feelings that I had as a kid and I just couldn’t wait to get to the golf course. …

“You hope you have the opportunities to show the golfing world what you can do as an architect, and I’m really excited about that opportunity and look forward to working with some really good clients on some unbelievable pieces of property, working with people who are equally as passionate and in love with this game as I am.”

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Arnold Palmer Design Company winding down as senior golf architect Thad Layton hangs own shingle

Arnold Palmer Design Company built a vast legacy with more than 300 courses around the world.

Golf architect Thad Layton couldn’t be much more excited to have started his own eponymous business after more than two decades working with Arnold Palmer Design Company, but his announcement on social media this week served in many ways as a closing bell for the company founded by Palmer in 1972.

Palmer Design has built more than 300 courses in 37 states and 27 countries, including many listed on Golfweek’s Best ranking of top modern courses in the U.S. and the state-by-state rankings of public and private layouts. The company really took off in the 1980s and has been one of the most recognized brands in course architecture ever since.

But business, especially in constructing new courses, slowed for the company following Palmer’s death in 2016, and the company plans to wind down operations as non-architectural matters shift from Palmer Design specifically to the greater Arnold Palmer Group. Brandon Johnson, Palmer Design’s other senior architect, declined to comment to Golfweek about the news. Calls to Palmer Design seeking comment were unanswered.

Adam Lawrence, writing about Palmer Design’s winding down for golfcoursearchitecture.net, pointed out that there has been no significant example of a branded golf design business surviving after the death of its principal architect, and now the same appears to be true for Palmer Design.

Layton said he has dreamed of creating his own firm for several years. The industry has boomed since COVID started in 2020, with the ranks of players swelling as they searched for outdoor recreation. Since 2021 there has been significant interest industrywide in building new courses along with renovations and restorations to existing courses.

“The timing couldn’t be better for me to enter the golf business as a sole practitioner,” said Layton, a Mississippi State grad. “I’ve been in this business now for 25 years. It’s just been good times in the golf industry these past few years, and I couldn’t find a better time to hang out my shingle. I have a lot of experience putting together strategic master plans for clients, being able to deploy their capital in a meaningful, sustainable way.”

Layton said he took on increased roles as a course shaper in recent years for Palmer Design, frequently spending time on heavy equipment turning drawings into golf holes. His most recent project for Palmer Design was a greens and bunker renovation at Peninsula Papagayo in Costa Rica, where he did the detailed shaping.

He plans to continue with a hands-on approach, using the term “design-build model” on his new website – in general, that indicates an architect who is intimately involved in projects, working with a specific crew of contractors on a frequent basis.

Layton also mentioned his love of golden age architecture with classic courses built in the four decades running through the 1930s. He then expressed a love of courses built by modern architects in that style, citing Sand Hills in Nebraska by the team of Bill Coore and Ben Crenshaw as well as Pacific Dunes at Bandon Dunes Golf Resort in Oregon, built by Tom Doak.

Layton already has a project lined up, consulting on the Donald Ross-designed Lakewood Country Club in Colorado. He said he has been in talks with several other course operators about work on their layouts, too, and he hopes to soon get a crack at designing new courses.

“Where my heart is, I want to do new stuff, new courses,” said Layton, who moved to Denver four years ago after living for years in Florida, where Palmer Design was based. “I’m hopeful, once I get established, that I can show the golf world what I can do on a new site. …

“Golf has been a lifelong pursuit. I mean, I’m a golfer before I’m a golf course architect. That’s what got me interested in all this, all kinds of different golf courses. Seeing courses that have adopted Golden Age architecture, that’s where I want to get to. I’m super excited to get started.”

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