Jared Goff’s season splits show major improvement once Dan Campbell took over the offense

Jared Goff’s season splits show major improvement in Lions passing offense once Dan Campbell took over the offense

There is no doubt about it. Jared Goff’s performance in the first few games of his Detroit Lions career was not exactly inspiring. Goff ranked near the bottom in air yards per attempt and efficiency, and the Lions offense sputtered.

Other than some garbage-time stat padding in the losses to Green Bay and San Francisco, the Lions passing offense was dreadfully ineffective. However, a midseason change in the offensive coaching changed things for both Goff and the Detroit passing game.

When Dan Campbell took over the offense from coordinator Anthony Lynn, Goff’s game expanded. With a rejuvenated passing scheme designed by tight ends coach (and likely new offensive coordinator) Ben Johnson, Goff started to throw the ball down the field more, and more effectively.

The season splits from before and after the change, coinciding with the Lions’ bye in Week 11:

First 8 games: 206-of-308 (66.9%), 6.5 yards per attempt, 8 TD, 6 INT, 85.3 passer rating
Last 5 games: 105-of-156 (67.3%), 7.1 Y/A, 9 TD, 2 INT, 99.1 passer rating

Four of the five post-bye games were among Goff’s six best of the season. A clunker against Denver (24-of-39, 215 yards, 1 TD, 1 INT) dilute the late-season surge. Goff also missed the Week 16 and 17 games with a knee injury and COVID-19.

A look at passing charts from NFL Next Gen Stats reveals the change. First, the distribution chart from the Week 6 loss to the Cincinnati Bengals:

Compare that to the Week 15 win over Minnesota.

Goff started using more of the field, both vertically and laterally. The tight cluster in the short middle spread out. That’s a direct result of the changes Campbell and Johnson implemented. His eight completions beyond 10 yards down the field in this game match Goff’s total from Weeks 5 through 8.

There are other factors at play, too. Adding wide receiver Josh Reynolds helped, as did the increasing emergence and attention to detail from rookie WR Amon-Ra St. Brown. Losing TE T.J. Hockenson and RB D’Andre Swift —by far the team’s top two targets before the bye week — also changed the focus of the passing game. Better pass protection with rookie Penei Sewell shifting to his more natural right tackle spot and the return of veteran LT Taylor Decker helped, too.

The confluence of the changes produced a viable NFL passing attack and helped lead the Lions to three wins in the final six games after a brutal 0-10-1 start. It also elevated Goff into looking more like a legitimate, quality starting quarterback.

Lions offensive coordinator Darrell Bevell keeps going away from what’s working

2nd year in a row the Lions have a top-10 1st quarter offense and a bottom-10 in every other quarter

https://embed.sendtonews.com/oembed/?SC=FxJH6FbOv4-1051808-7498&format=json&offsetx=0&offsety=0&floatwidth=400&floatposition=bottom-right&float=on

Matt Patricia continues to take a heaping dose of criticism as the Detroit Lions’ head coach. And he deserves it. But he’s not the only Lions coach who is struggling with poor performances and baffling game plans.

Offensive coordinator Darrell Bevell is also having a rotten season. And his collective work in the last two games, a 20-0 shutout loss in Carolina and a 41-25 beating by Houston where the Lions scored the final TD to make it closer, are a good example of why Bevell’s offense deserves its share of the blame.

Specifically, Bevell continues to abandon what is working early in games. The old coaching axiom of “keeping going with what’s working” is a concept Bevell clearly doesn’t understand. And it’s ruining his offense.

Take T.J. Hockenson’s Thanksgiving as an example. The Lions ran the offense through Hockenson in the first quarter and it worked great. Hockenson caught three passes on three targets, netting 78 yards in the first quarter. All of that came on the opening drive, which the Lions capped with a TD. Hockenson’s tremendous start set a Lions team record for a tight end in any first quarter ever, and it’s also the most any tight end has in a first quarter across the entire NFL this season.

Hockenson’s line the rest of the game: two receptions on five targets, 11 receiving yards. He saw exactly one pass target on the Lions’ next nine possessions after that first drive. Those drives produced more turnovers (3) than scores (2).

It wasn’t just Hockenson who faded into oblivion in Bevell’s offense. Running back Kerryon Johnson had a productive first half, becoming just the fifth in franchise history to log at least 30 rushing yards and 50 receiving yards in the first half of a game.

After the half, Johnson got three carries for 14 yards and did not see another pass thrown in his direction.

The bizarre obsession Bevell has with going away from what is working early in games is sadly not a fresh Thanksgiving turkey. It’s a leftover that’s been growing mold in the back of the fridge for far too long.

The Lions have a very telling breakout of points per quarter in 2020.

Points Scored (through Week 12) NFL Rank (through Week 11)
1st 69 8th
2nd 64 25th
3rd 47 19th
4th 72 24th

They go from being a top-10 productive offense in the first quarter to a below-average (at best) scoring offense in the remaining three, relative to the NFL’s scoring trends.

That happened with Bevell in 2019 too. Detroit ranked 6th in first-quarter scoring last season, following that up with quarter scoring rankings of 25th (second), 25th (third) and 25th (fourth). In short, this is an ugly trend under Bevell.

To twist the coaching axiom from above, it’s probably a good idea to stop doing what isn’t working over and over again. Bevell’s offensive scripting, or lack thereof, after the first quarter is one of the Lions’ bigger issues to fix.

[lawrence-related id=54819]