Super Bowl commercials can be funny, epic, or starring Drake. While many of them are weird in the mainstream way that things can be weird — like “Dilly Dilly” weird — few Super Bowl commercials are truly weird.
The Oatly Super Bowl commercial this year was truly weird.
The plant-based milk company’s commercial featured its CEO, Toni Petersson, sitting at a keyboard in the middle of a field, singing an earnest and off-key song whose lyrics are “Wow … no cow.”
That’s it. That’s the entire commercial. We previously had a truly weird commercial with Will Ferrell opening up a beer in a field, but that was a local ad that only went viral after it got online after the Super Bowl.
Oatly paid a ton of money for this.
a banger pic.twitter.com/TziFgHfxJ3
— mike taddow (@MikeTaddow) February 8, 2021
I think I love this commercial. I might also hate it. I’m not sure.
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