Nitrocross halts current season

Nitrocross has announced that the remaining three events of its 2024-25 season will not go ahead after the series was put on an indefinite “pause.” RACER sources have indicated a recent management change at the parent company, Thrill One, has led to …

Nitrocross has announced that the remaining three events of its 2024-25 season will not go ahead after the series was put on an indefinite “pause.”

RACER sources have indicated a recent management change at the parent company, Thrill One, has led to the series’ internal workings being re-evaluated in order to ensure its viability in the long run.

The series, in its fourth as a full-multi-event championship after initially debuting as a part of the Nitro World Games action sports competition in 2018, has already taken in doubleheader stops at Richmond Raceway and Utah Motorsports Campus in September and October respectively. It was set to continue at Firebird Motorsports Park in Phoenix, Ariz., in November before going to Miami Marine Stadium in January and the Las Vegas Strip at the start of March.

In a statement provided to RACER by Nitrocross, the series suggested that plans were already in the works to secure the long-term future of the property, which was pioneered by action sports legend Travis Pastrana.

“We believe deeply in the potential of Nitrocross to lead motorsports into the next generation and are proud of the legacy it has already established,” the statement read. “However, we have determined that a new vision is required for the brand’s long-term future and have made the difficult decision to pause the current 2024-25 season, which includes the upcoming race weekends scheduled for Phoenix, Miami, and Las Vegas.

“Any further news on the 2024-2025 season will be communicated at the appropriate time. Our commitment to delivering a groundbreaking, innovative motorsports experience remains unwavering and we look forward to sharing new updates about the brand and the sport soon.”

At the time of the season’s stoppage, Dreyer & Reinbold JC’s Robin Larsson – champion of the last two seasons in the top-level Group E class – leads the points standings after winning the opening race of the season and taking back-to-back second places in Utah.

Olsbergs MSE’s Oliver Eriksson, winner of the second race of the season, lies second, with Andreas Bakkerud, also of DRR JC – who won both Finals in Utah, ending a winless streak stretching back to the 2022-23 season – in third.

The NEXT EVO category, which introduced the new sustainably-fueled FC2 car this season, is headed by Mitchell De Jong, ahead of Tommi Hallman, with the pair splitting the four round wins in the category so far. The series also includes divisions for Can-Am Side-by-Sides and Class 11 Volkswagen Beetles, originally seen in the SCORE off-road series.

As well as a solid cast of European and American off-road talent, the series has also attracted star names in the form of  NASCAR Cup Series champions Kyle Busch and Chase Elliott, 2009 Formula 1 world champion Jenson Button, five-time World Rally winner Kris Meeke, six-time World Rallycross champion Johan Kristoffersson, Daytona 500 winner Austin Cindric, double DTM champion and World RX race winner Timo Scheider, IndyCar veteran Conor Daly, and three-time NASCAR Truck Series champion Matt Crafton.

The current season also welcomed high-profile backers in the form of Monster Energy, Busch Light and Dodge.

Nitrocross reveals cost-containment plan to elevate development class

Nitrocross is launching a new scheme aimed at making its top development class more accessible. From the coming season, which begins in Richmond, VA in September, the NEXT class will be known as NEXT evo following the introduction of the new FC2 …

Nitrocross is launching a new scheme aimed at making its top development class more accessible.

From the coming season, which begins in Richmond, VA in September, the NEXT class will be known as NEXT evo following the introduction of the new FC2 single-make platform, developed by First Corner – a branch of Sweden’s ultrasuccessful Olsbergs MSE rallycross outfit.

Evolved from the class’ previous SuperCar Lites machine which has been in service since 2013 (when the U.S. premier rallycross series was Global Rallycross), the new FC2 promises a jump in horsepower from around 320 to 480 horsepower – plus an additional 70 bhp with the use of a limited-use ‘Nitro Boost’ function – and on-track performance comparable to the old 600 bhp Supercars that have been phased out in recent seasons.

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Now, the series is offering a unique scheme, dubbed the Cost Contained Racing Plan, to not only contain costs but allow drivers to focus entirely on driving.

Contained at a base cost of $40,000 per weekend – each of which will be a doubleheader comprising two full championship rounds – the plan includes access to a fully-prepared car, a new set of Yokohama racing tires, a drum of P1 Bio 100 fuel – the category’s control fuel which is 100 percent fossil-free – and two team members to run the car. Driver registration and entry fees are also included as are the racing car’s logistics to and from events.

“The idea was $40,000 is everything you need to put it on the podium,” Nitrocross general manager Chip Pankow told RACER. “What it’s doing is leveling the market a little bit.

“Our whole ethos in Nitrocross, whether it be in Group E, or particularly NEXT evo, is we want to control costs, and this is a way to provide a fair market for drivers coming into NEXT evo.”

While a lot of the talk around the new FC2 has centered around its performance putting it almost on-par with the old premier class Supercar vehicles, weekend running costs are comparable to the outgoing Lites car, but considerably lower than Supercars.

The first batch of FC2s raced at Arvika in Sweden last month. Qnigan/Nitrocross

“It’s a little lower horsepower than an old Supercar but they’re lighter, they put power down better than an old Supercar,” said Pankow. “So it’s a Supercar experience for $40,000 a weekend. If we were still running Supercars, they’d cost more than Group E (understood to be little under double the cost of running an FC2 for a doubleheader weekend). Those engines were tearing themselves apart and they were crashing so expensively.”

NEXT evo, however, is still effectively a developmental class for emerging drivers, and Group E driver Conner Martell – a Lites veteran who sampled the FC2 recently in Sweden – insists it’ll still be an accessible platform despite the notable rise in performance.

“The nice thing is that it’s very easy to drive,” he said. “It kind of throttle-steered itself which is nice because the Lites car always had a lot of understeer so you’re always trying to fight setup, and the Lites car always felt like you could never get the power you wanted, you could never slide the car around.

“This car allows you to play around with that and feel it, but it is at a very high horsepower with anti-lag.”

“With the power you can get the car rotated and have the power through the turn whereas the Lites car, you never had that, ” he added, also noting the car’s new shocks and bigger suspension. “You were always much slower when you had a slide, whereas now you can position the car and not lose as much time and it will help you in the turns.”

Martell also feels that it’ll be manageable for those making the leap up from Side-by-Sides and the new Sierra Car class, which will also debut in September, even if the speed might take a bit of adjustment at first.

“It’s definitely a big jump, I think the hardest thing will be the speed difference and the anti-lag,” he said. “I think the hardest thing will be the speed and being timid with how much speed you’re going to have now. With anti-lag you get a little more push from the car, the throttle is much touchier, but the car drives easy.

“The chassis is very well done, you can get it to do whatever you want, and it’s small and nimble, so if you do make a mistake, it’s pretty easy to fix it.”

A minimum of 12 cars are already set to run in NEXT evo come September, but teams are said to already be planning to expand their orders with driver interest for U.S. rallycross’ second-tier competition at an all-time high.

NASCAR and Nitrocross working toward an ‘alliance’

Dana White set tongues wagging earlier this week when he let spill on the Flagrant podcast that plans were afoot to partner Nitrocross – Travis Pastrana’s rallycross-like series which White is a major investor in, and is headlined by the …

Dana White set tongues wagging earlier this week when he let spill on the Flagrant podcast that plans were afoot to partner Nitrocross – Travis Pastrana’s rallycross-like series which White is a major investor in, and is headlined by the all-electric “Group E” category – with NASCAR.

“I’m flying to NASCAR and we’re doing a deal with NASCAR,” White stated. “We’re going to be the electric series for NASCAR. We’re working on that deal right now.”

 

RACER can confirm that talks between both sides have been ongoing for several months, but while initial reactions immediately assumed Nitrocross would be a NASCAR-branded electric series, or that the team behind Nitrocross would be about to put together an all-new series, it turns out neither will be the case.

Speaking to RACER on Friday, the championship’s general manager Chip Pankow confirmed the talks by saying, “Is Nitrocross talking to NASCAR? yes. We’re absolutely talking to NASCAR,” but stressed that it would be an “alliance” between both sides, which will remain standing alone in their own right.

“A friendly alliance is what we’re looking to do,” he said. “We’ll always stand on our own.

“We’d like to have a relationship with them. What that looks like, we don’t know, but we’re having a lot of talks and trying to understand what that could look like.”

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The move will allow NASCAR to dip its toes in the electric space, without having its own standalone all-electric series, much like how it has involvement in sports car racing through its IMSA ownership, although conversely, the partnership with Nitrocross would not involve any ownership or rebranding.

Speaking to RACER before Friday evening’s super special stage at the Southern Ohio Forest Rally in Chillicothe, Ohio Pastrana added his take on how much is going into the alliance.

“A lot,” he said, not giving away much. “[White] wasn’t supposed to [talk about it] either, but he likes to talk before anything’s out there.”

He did open up a bit when pressed about when we might hear more.

“Hopefully really soon,” Pastrana said. “Ben Kennedy (NASCAR’s director of Racing Development and Strategy), all the guys…they’re definitely looking into seeing how they can bring in a younger audience, make electric cool, and what they can do with the manufacturers, and Dana’s got some answers for them.”

While a prospective alliance between both parties has been long in the making, the first fruits of it will be seen later this year when Nitrocross’ 2024-25 season begins at the NASCAR-owned Richmond Raceway on September 7-8.

A number of NASCAR drivers have sampled Nitrocross already, too. Kyle Busch and Chase Elliott raced in the 2021 season when its top class still ran to an internal combustion “Supercar” format. Elliott returned for a guest appearance in Group E in 2022, along with Austin Cindric, while Joey Logano has also sampled the FC1-X raced in Group E in a brief test.

Three-time Truck series champion Matt Crafton also raced in the championship’s side-by-side category at the 2023-24 season finale in Las Vegas – an event that was attended by multiple NASCAR drivers as onlookers, including reigning Cup series champion Ryan Blaney.

Racing on TV, December 2-3

All times Eastern; live broadcasts unless noted. Saturday, December 2 Salt Lake City 9:00-10:00am (D) Chile finals 1 9:30-11:30pm (SDD) Boise 9:30pm Sunday, December 3 Phoenix 10:30- 11:30am (D) NASCAR Awards Show 7:00pm Chile finals 2 9:00-11:00pm …

All times Eastern; live broadcasts unless noted.


Saturday, December 2

 

Salt Lake City 9:00-10:00am
(D)

Chile finals 1 9:30-11:30pm
(SDD)

Boise 9:30pm

Sunday, December 3

Phoenix 10:30-
11:30am (D)

NASCAR
Awards Show
7:00pm

Chile finals 2 9:00-11:00pm
(SDD)

Key: SDD: Same day delay; D = delayed; R = Repeat/Replay

A variety of motor racing is available for streaming on demand at the following sites:

  • SRO-america.com
  • SCCA.com
  • SpeedSport1.com
  • Ferrari Challenge
  • The Trans Am Series airs in 60-minute highlight shows in primetime on the MAVTV Network. For those wishing to tune in live, the entire lineup of SpeedTour events will stream for free on the SpeedTour TV YouTube page. SpeedTour TV will also air non-stop activity on Saturday and Sunday (SVRA, IGT and Trans Am). You can also watch all Trans Am event activity on the Trans Am YouTube page and Facebook page.
  • All NTT IndyCar Series stream live on Peacock Premium.

Nitrocross focusing on FC2 for support class

Nitrocross will utilize the new FC2 platform as the sole vehicle for its Nitrocross NEXT support class from next season. Currently, the car for the main development category for the rallycross-like series is the SuperCar Lites machine built by …

Nitrocross will utilize the new FC2 platform as the sole vehicle for its Nitrocross NEXT support class from next season.

Currently, the car for the main development category for the rallycross-like series is the SuperCar Lites machine built by Olsbergs MSE in Sweden. The car has a long history developing talent in the U.S., having previously been used for Global Rallycross and Americas Rallycross’ second-tier competitions since 2013.

Following the announcement that OMSE — under the guise of its First Corner venture — will recycle and upcycle components from the SuperCar Lites as the basis of the FC2, Nitrocross has opted to embrace the new platform, becoming the first series to commit to the initiative.

“This marks a significant leap for the property,” said Chip Pankow, general manager of Nitrocross. “Through the refurbishment of existing cars, we are meeting all the targets set by the series at a fraction of the cost.

“These upcycled cars are set to become one of the most intriguing developments in this tier of motorsport, and I anticipate witnessing the next generation of talented drivers competing in these highly capable vehicles.”

While the FC1-X — the car used in Nitrocross’ premier Group E category — is all-electric, the FC2 remains a combustion-powered car, but will run on entirely fossil-free fuels in keeping with the championship’s environmentally friendly ethos. The car will also be dubbed the NEXT EVO in Nitrocross, reflecting the platform’s evolution from its previous generation.

“The NEXT EVO based on the new First Corner FC2 represents an innovative and efficient way to upgrade an entire vehicle,” said Andreas Eriksson, CEO of First Corner. “Based on First Corner’s very popular Supercar Lites concept, this upgrade kit addresses all of the areas that drivers and customers want, while keeping costs relatively low.

“I can’t wait to see the next generation of Nitrocross drivers on the track in the NEXT EVO, it is a major step forward for the series and drivers.”

Six drivers will contest Nitrocross NEXT at Wild Horse Pass Motorsports Park in Phoenix this weekend, with American Rally Association regular Patrick Gruszka joining the series for the first time. Jimmy Henderson currently tops the development class’ standings with a brace of third places and two second places across the first four rounds of the season. He leads Lane Vacala, the winner of the first three races, by two points, Vacala having finished sixth in the most recent round in Utah.

Nitrocross to host season finale near F1 paddock in Las Vegas

Nitrocross has confirmed that its 2023-24 season finale will take place under the lights in Las Vegas on March 1-2 at a new, purpose-built facility. The doubleheader event will be held at a venue built on Koval Lane, near Formula 1’s new paddock …

Nitrocross has confirmed that its 2023-24 season finale will take place under the lights in Las Vegas on March 1-2 at a new, purpose-built facility.

The doubleheader event will be held at a venue built on Koval Lane, near Formula 1’s new paddock building, and will be on a track designed by series pioneer and 2021 champion Travis Pastrana. While the mixed-surface track layout is yet to be revealed, the presence of a 130-foot gap jump has been confirmed, along with Nitrocross’ customary “big jumps, banked corners, and steep berms.”

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“With Nitrocross, we are developing an all-new motorsport, one that drives innovation, elevates performance and is wall-to-wall entertainment from start to finish,” said Nitrocross general manager Chip Pankow. “We’re here to show fans the incredible performance from our 1,000+ hp electric cars on a track that is unlike anything they’ve seen before.

“Las Vegas is all about having a great time and is the perfect venue for our 2023-24 season finale.”

Rallycross-like motorsport has a long history in Las Vegas, with it hosting the now-defunct Global Rallycross series’ season finale from 2012 to 2015. Las Vegas Motor Speedway also hosted a round of the 2012 season. Tanner Foust and the late Ken Block share two wins apiece in the city, Block getting his first-ever rallycross victory there in 2013, while Joni Wiman secured his only top-level U.S. round victory there in 2015, a year after securing the season title in a four-way showdown at the same venue.

Joni Wiman leads Scott Speed at the 2015 Global Rallycross season finale in Las Vegas. Chris Tedesco/Red Bull Content Pool

For Nitrocross, though, it will be a long-awaited first visit, although the wider business has strong ties to the city. Last year, Nitrocross’ parent company, Thrill One Sports & Entertainment, was acquired by an investment group led by Las Vegas-based Fiume Capital, while in 2018 Pastrana recreated three of Evel Knievel’s most famous jumps in front of more than 25,000 people, as well as a live TV audience in what was the most-watched cable special of that year.

“This season has been the start of something truly amazing as we take Nitrocross to the next level, and I’m so excited to put an exclamation mark on it in Las Vegas,” said Pastrana. “After feeling the incredible energy from all the fans who lined The Strip as we honored Evel Knievel, there is no better place to send it.

“While without a doubt it’s a global entertainment capital, this city is also passionate about motorsports, hosting huge races by F1, NASCAR, the Mint 400, and more. As we grow Nitrocross with amazing partners like the Fertitta brothers at Fiume and Dana White, I look forward to what we can build here.”

Before that, the Nitrocross season will resume at Wild Horse Pass Motorsports Park with a double-header event on November 10-11. Olsbergs MSE driver Kevin Eriksson currently leads the standings as the only driver to finish on the podium in all three rounds so far. He heads defending champion Robin Larsson, who won the most recent round at the Utah Motorsports Campus.

Lia Block to take next step in rallycross career

Lia Block will continue to follow in her father’s footsteps by contesting the second-tier Nitrocross NEXT category at this weekend’s Visions off-road festival in Oklahoma. The late rally driver’s eldest child has already competed on the Nitrocross …

Lia Block will continue to follow in her father’s footsteps by contesting the second-tier Nitrocross NEXT category at this weekend’s Visions off-road festival in Oklahoma.

The late rally driver’s eldest child has already competed on the Nitrocross bill, racing in the short-lived Sierra Cars class – taking third place on her debut – and the side-by-side category over the last two seasons, but this will be the 16-year-old’s highest-profile rallycross foray to-date. 

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“I’m so excited to compete in Nitrocross this season. I’ve gotten a taste of the intense, door-to-door action that Travis and Nitro Circus have cooked up, especially racing side-by-sides last year,” she said. “Now, I look forward to the challenge of stepping things up and battling in the NEXT class against other talent from around the world. This is a true dream come true, after watching my dad race rallycross from such a young age.”

Block will drive for Olsbergs MSE, a world-leading rallycross outfit that not only built the RX Lites car she will be racing in the single-make category, but a number of her father’s early Ford race cars, including the Gymkhana 3 Fiesta.

While best-known as a rally driver at both domestic and World level, Ken Block also competed in rallycross. He was a six-time winner in the Global Rallycross series, won on his only European Rallycross outing, and scored two podiums in the World Rallycross championship.

Lia meanwhile has been making waves in the American Rally Association National series this year, driving a Subaru BRZ alongside Rhianon Gelsomino in the Open two-wheel-drive class. After taking second in class at the season-opening Rally in the 100 Acre Wood, she’s taken three consecutive class wins at the Olympus Rally, Oregon Trail Rally, and Southern Ohio Forest Rally.

Lia will also demonstrate her father’s ‘Hoonipigasus’ Porsche at this year’s Pikes Peak International Hillclimb, while her mother Lucy will compete in a Sierra Echo EV.

Daly joins Dreyer & Reinbold for Nitrocross opener in Oklahoma

Conor Daly will race in this weekend’s Nitrocross season opener at the Visions off-road festival in Oklahoma for Dreyer & Reinbold Racing. In what will be his first race outing since departing Ed Carpenter Racing in the NTT Data IndyCar series, Daly …

Conor Daly will race in this weekend’s Nitrocross season opener at the Visions off-road festival in Oklahoma for Dreyer & Reinbold Racing.

In what will be his first race outing since departing Ed Carpenter Racing in the NTT Data IndyCar series, Daly will drive for the championship-winning team alongside Fraser McConnell, whose return was announced last week.

“I’m incredibly excited to join Dreyer & Reinbold Racing JC and compete in the upcoming Nitrocross race in Oklahoma,” said Daly. “The chance to test my abilities in this intense, adrenaline-fueled series is something I’ve been anticipating. I’m grateful to the team for believing in me and providing this incredible opportunity. 

“I can’t wait to get behind the wheel and showcase what we can achieve together. I also want to thank Travis Pastrana and Nitrocross for all of their help and effort in getting this program together.”

Team owner Dennis Reinbold was pleased to secure Daly’s services, saying that his varied resume will help the reigning champions to keep moving forward.

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“We are absolutely thrilled to welcome Daly to Dreyer & Reinbold Racing JC for the first round of the 2023-24 Nitrocross season,” he said. “Conor’s proven talent and racing prowess make him an ideal addition to our team. We have no doubt that his unique skills will significantly contribute to our success in this thrilling motorsport discipline.”

Daly joins a field that also includes five-time World Rally winner Kris Meeke and Oliver Bennett (XITE Energy Racing), Kevin and Oliver Eriksson and 2012 Production World Rally champion and 2019 Race of Champions winner Benito Guerra (Olsbergs MSE), and Travis Pastrana and Conner Martell (Vermont SportsCar).

While it will be Daly’s first start in a rallycross-like event, he’s not a stranger to the discipline. Following the conclusion of the 2016 Global Rallycross season, Daly tested the Olsbergs MSE Honda Civic supercar in Los Angeles.

The test came about thanks to Daly’s relationship with Honda, whom he was then competing for in IndyCar with Dale Coyne Racing, and while his race debut comes almost seven years after that first test, he did tell this writer at the time that he was a fan of the discipline and that he’d “definitely take an opportunity (to race in rallycross) should one present itself.

In the intervening years he has taken part in rallycross and off-road events on iRacing, and has also competed alongside 2021 Nitrocross champion Pastrana in NASCAR.

Built on what the series calls “a virtually blank canvas”, the track that Daly will compete on is the most dramatic the championship – formerly known as Nitro Rallycross – has constructed to date, and encompasses an overall elevation change of over 150-feet.

“This track has such amazing natural elevation,” said Pastrana. “We decided to work more with the existing terrain and make it fun and unique with elements we couldn’t build anywhere else.

“Our goal is to make multiple lines in almost every corner so different driving styles will shine through.”

The track begins with a tarmac start straight with a dramatic descent into the mostly dirt course, leading into a banked hairpin turn, the biggest of its kind ever constructed for rallycross and rallycross-like competition.

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A sequence of five snaking hairpins follows, before a brace of sweeping bends onto a tabletop jump. There, the track splits, a left-hand turn going into the joker lap – which needs to be taken once per race – and a right that leads to a run under the tabletop. The main lap and the joker rejoin at the end of the lap, just before a left sweep before the banked turn once again.

The track is the 10th to feature in Nitrocross since it began in 2018 and Pastrana said it’ll continue to evolve over the coming years.

“We’re just getting started. Every year it will evolve,” he said. “The goal is to be able to run most of the track forward and backward. We will concrete some turns and pave others. 

“There will be an option to run a dirt section that we can change from year-to-year and run everything from Lemons cars to Supermoto to off-road trucks. MidAmerica in Oklahoma looks to be the best track on the Nitrocross circuit this year and it will only get better from here.”

McConnell returns with DRR for Nitrocross

Fraser McConnell has become the first driver to be confirmed for the upcoming Nitrocross season. The Jamaican will once again drive for Dreyer & Reinbold in the series’ premier Group E category, having raced for the team last season, when the …

Fraser McConnell has become the first driver to be confirmed for the upcoming Nitrocross season.

The Jamaican will once again drive for Dreyer & Reinbold in the series’ premier Group E category, having raced for the team last season, when the championship was known as Nitro Rallycross.

“I’m beyond excited to be back with Dreyer & Reinbold Racing for the upcoming Nitrocross season,” said McConnell. “The team’s dedication and unwavering support have played a significant role in my success, and I’m looking forward to continuing our journey together. We have unfinished business, and I’m determined to bring home the championship title this year.”

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McConnell took a maiden series victory at Glen Helen Raceway last year, leading home a DRR one-two-three ahead of eventual series champion Robin Larsson and Andreas Bakkerud. He eventually finished the season third overall, behind Larsson and Bakkerud, with a further three podiums.

“Fraser’s talent on the track is unparalleled, and we are thrilled to have him back for the 2023-24 Nitrocross season,” said team owner Dennis Reinbold. “His exceptional performance last year showcased his potential, and we firmly believe that with his skill set and dedication, he will be a major factor in the championship fight. We are fully committed to providing him with the resources and support necessary to excel and look forward to another fantastic season ahead.”

McConnell will also dovetail his Nitrocross commitments with a continued presence in Extreme E, where he races for Lewis Hamilton’s X44 Vida Carbon Racing team alongside Cristina Gutierrez. He claimed his first win in the category last month at the Hydro X Prix in Scotland.

The 2023-24 Nitrocross season begins on June 16-17 with the opening round at the Visions Off-Road festival in Jay, Oklahoma. Series pioneer and 2021 champion Travis Pastrana, and rising American star Conner Martell are among the other drivers expected to join McConnell on the grid this season.

Nitrocross needs a separate identity from Rallycross – Clarke

Nitrocross president Brett Clarke says that the series’ rebrand from Nitro Rallycross was done because it doesn’t “fit within the conventional prescriptions for the sport of rallycross,” The competition debuted in 2018 and used traditional …

Nitrocross president Brett Clarke says that the series’ rebrand from Nitro Rallycross was done because it doesn’t “fit within the conventional prescriptions for the sport of rallycross,”

The competition debuted in 2018 and used traditional European-derived “Supercar” rallycross cars until last year, when its top class switched to the single-make, all-electric FC1-X vehicle purpose built for the series. Aside from the vehicles, the championship also deviated from the long-standing rallycross format and either built its own tracks or radically altered existing ones to feature elements such as gap jumps and banked turns.

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The dramatic departure from traditional rallycross, along with parent company Thrill One’s background in the action sports industry — Nitro Circus and Street League Skateboarding being among its other properties — led to a rethink around the branding to highlight its uniqueness.

“Last season was fantastic, first with the debut of the FC1-X then the launch of the new Group E class,” Clarke told RACER. “It also saw the series double in size to 10 rounds. With all that growth though came a lot of learnings.

“One thing we thought, looking back, was that the brand did not fully embody the vision we have for this property. With these wild tracks — their spectacular jumps and the wide variety of surfaces drivers had to contend with — along with the intuitive formats, it goes far beyond the traditional parameters of rallycross.

“The reality is, we don’t fit within the conventional prescriptions for the sport of rallycross — our tracks are different, our formats are different, our cars are different,” he added. “The new branding is making a statement — this is a new sport, a new attitude.

Snow and ice races are one of many aspects that separates Nitrocross from traditional rallycross

“The energy and spirit of the event — behind the wheel, in the stands and on broadcast — is closely connected to Nitro Circus, not to mention the inspiration behind it. We wanted to get closer to the Nitro Circus roots, to create a brand that breeds excitement, that thrills fans at the track and on broadcast.

The new branding doesn’t just spell a fresh start for the series on-track, but off track too, with Clarke describing the championship as “a content machine”.

“We also want Nitrocross to resonate not just during race weekends but 365 days a year,” he said. “We are building drivers into stars, across all classes. We want to take advantage of the FC1-X’s game-changing performance to create must-see moments in non-traditional environments and with big, iconic stunts.

“All in all, from the beginning, Travis and the team have set out to reinvent motorsport and redefine what’s possible in racing, and this new brand identity speaks to that.”

The upcoming season will include four locations featured in last year’s Nitro Rallycross campaign, as well as a returning one from 2018-21, an entirely new venue, and one that will be announced at a later date. Clarke revealed to RACER that those existing tracks will be changing somewhat this year as part of a wide-reaching investment plan across all of the series’ venues.

“We’re also doubling down on our investment in our track builds and development,” he divulged. “Our tracks will continue to evolve, including exciting changes to existing tracks on our schedule.”