NFL’s new kickoff format will make regular-season debut tonight

The NFL’s new kickoff rule will make its regular-season debut tonight. “I think it’s going to be exciting,” Broncos coach Sean Payton said.

The NFL has adopted a new XFL-style kickoff format for the 2024 season. The new rule was applied in preseason, but it will make its regular-season debut when the Kansas City Chiefs host the Baltimore Ravens in a nationally televised season-opening game on Thursday night.

Here’s an explainer of the new rule and what it will look like in practice.

Nobody is more excited for the change than Denver Broncos assistant head coach Mike Westhoff, a special teams guru.

“I think he used to use the analogy — there was a time where you had 18 or 19 plays that mattered in the kicking game, and then gradually that moved down to about 11 or 12,” Broncos coach Sean Payton said in June. “I think we’re going to be back [up to 18 or 19]. So look, if you coach a certain phase of the game, you want to coach plays that can affect the game; you don’t want to coach less. He had ‘X’ amount of time away. This week he reported. He sits in the front kitchen seat there waiting to talk. When I walked in, he had 15 ideas on this new kickoff.

“I think it’s going to be pretty important, and I think it’s going to be significant, especially in the first five weeks of this season. You’ll eventually see things move in a direction of success. In our league, there are no secrets. Anything that takes place on a game tape, takes place not only in our league, but it goes around the country now. It goes to colleges because you can purchase the All-22 [film]. So I do think it’s going to be pretty significant. For someone who’s wanting to be a part and have impact, yes. I don’t have to hear him say, ‘There’s only 11 plays anymore in the kicking game.’ Now it’s like, ‘You have plenty of plays now.’”

The new rule should, in theory, lead to more returns, which is good news for Denver wide receiver Marvin Mims, who made the Pro Bowl as a returner in his rookie season.

“[J]ust knowing our coaching staff and how they drew things up last year and what they were starting with today, I think it’s going to be a good play for us,” Mims said in July. “I think that’s going to be one of our hidden gems this year is the kickoff rule.”

Mims averaged 26.5 yards per kickoff return last year, a number he’ll aim to improve on in his second season.

“I think it’s going to be exciting,” Payton said. “It’s certainly new.”

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Broncos believe they will benefit from the NFL’s new kickoff rule

The Broncos believe they can take advantage of the NFL’s new XFL-style kickoff. Here’s why.

The Denver Broncos had one of the worst special teams units in the NFL when they hired Sean Payton in 2023, and he quickly addressed it.

Payton overhauled the club’s special teams personnel and brought in Ben Kotwica as the team’s new special teams coordinator. He also hired Mike Westhoff, an experienced special teams coach, as his assistant head coach.

Following those changes, Denver’s special teams units ranked seventh in 2023, a huge improvement from the team’s No. 25 ranking in 2022. Payton believes his staff gives the Broncos an advantage on special teams, and the NFL’s new kickoff rule set to debut in 2024 excites him.

“This one [was a rule change we were] trying to push it through,” Payton said last week. “We think it benefits us. Trust me, we’re in favor of it. We like it because we think we return kicks and cover kicks just as well as anyone. We think we coach it well.”

Under the new format, kickoff coverage players and blockers from the returning team will line up five yards apart, with two returners behind them. That will lead to fewer high-speed collisions, potentially reducing the number of injuries on kickoffs this season.

With less space between the coverage and return units, Payton said teams could use bigger-bodied players to block for returns this season. The new setup will also feature two returners instead of the traditional lone returner.

“[I]t’s a completely different play [than the old format],” Payton said in May. “The two deep backs are going to have to have good ball skills, a little bit of a shortstop, third baseman [skillset], if you will because we’re not just going to get these easy to catch high kicks anymore. We’re going to get these shots in the gaps, if you will. If it gets through our group and into the end zone, we’re on the 20-yard line. If it goes out of bounds, obviously we’re on the 40, or if it’s short. So I think it creates a unique skill set for the returners.”

Kicking teams will have a 20-yard “landing zone” to target this fall. A kick that lands between the end zone and the 20-yard line must be returned. A kick into the end zone can be downed for a touchback brought up to the 30-yard line (a kick that rolls into the end zone can be downed for a touchback brought up to the 20-yard line). If a kick does not reach the 20-yard line, the returning team will get the ball at the 40-yard line.

It’s a bit complicated that there are three different starting points based on the result of a dead kick, which is something Payton wants to see changed in the future.

“I don’t like three different starting spots,” Payton said last week. “In other words, I understand the 20-[yard line] — I like it. I get the old rule when it went out of bounds, but if it’s in the box, great. If it’s outside the box, put it in the same spot whether it’s [out over] the sideline, end zone or short.

“Because I think right now it will take a lot of fans a long time to figure out the three different spots. ‘Wait a minute, it went out of bounds, it’s on the 40-[yard line], but it went too deep or short, it’s on the 30-[yard line]?’ So reduce the variables there. Just make it a box foul.”

The different starting points aside, Payton is excited about the XFL-style kickoff in general. Kotwica is, too.

“It’s been a great process,” Kotwica said in June. “As a coach, you always want to be challenged. This is definitely a challenge on multiple levels. Not only tactically, but schematically and with personnel. It’s something that we’ve been working on, and it’s something that’s going to definitely change the game. I support it.

“It meets the demands, which increases the number of returns — that’s the intent — while reducing those long run, high-speed collisions to protect our players. It’ll be interesting. I would tell you, it’s a movement-to-contact, to use a military term. Things are going to change. It’s going to be dynamic. We’re working to be ahead of those changes and get the best results.”

The new rules should lead to more kickoffs, which should be good news for the Broncos, who have one of the NFL’s best returners in Marvin Mims.

“It’s more exciting,” Mims said this spring. “The whole purpose of them changing the rule was to get more production out of the kickoff. Kick returns are supposed to be a good play. Last year there were a lot of touchbacks [and] this year is supposed to be an actual play. It’s new to everybody, so we’ll see how it goes.”

Denver’s eager to pull out all the stops, but the most interesting kickoff strategies won’t be revealed during preseason.

“There will be some things we do in preseason that we’re — every team in this league will hold on some of the things that they want to do for Week 1,” Payton said. “I was talking to [former NFL official] Walt Anderson, he came in today. I said to him, ‘Walt, you’re not going to see in the preseason what you think. You just aren’t.’ Maybe in a joint practice you will, a closed practice or with each other.”

The Broncos will kick off preseason against the Indianapolis Colts on Sunday, but the most interesting wrinkles won’t be unveiled until the regular season begins in September. Payton believes more touchdowns are on the way as a result of the rule change.

“I don’t know what the average touchdown — it’s been a while — but you might get a couple a year,” Payton said. “You’re going to get double-digit touchdown returns. You’re going to see a lot more plays, and I think that was the intention of the rule.”

Denver scored one touchdown on a kickoff return last year and Mims averaged 26.5 yards per return. Those numbers should go up in 2024.

“It can be an edge for us, and I expect it to be,” Payton said.

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Sean Payton comments on NFL’s new kickoff rule: ‘It’s fun’

“We were for it for a lot a reasons,” Payton said of the kickoff rule. “We have what we feel like is one of the better special teams units.”

The NFL will have a new XFL-style kickoff rule this season.

Under the new format, NFL teams will still kick the ball from the 35-yard line, but there’s a new twist: every player on the kicking team other than the kicker will now line up with at least one foot on the returning team’s 40-yard line. Broncos coach Sean Payton is in favor of the change.

“It’s fun that we’re doing this,” Broncos coach Sean Payton said during his pre-draft press conference in April. “When I say that it’s fun, I think there’s a little unknown. I think this: The distance traveled is going to be not as far, so when you’re covering a kick, speed is fairly important as a coverage unit getting down the field and getting to the ball carrier. We’ve taken that whole group and said, ‘All right, we’re going to put you guys 10 yards away. I think certainly you could see probably a little heavier unit then.

“It’s certainly going to put a premium on your two returners because you have to have two, and then that box where you’re kicking the ball to, these guys, like third basemen, are going to have to be able to field these kicks pretty cleanly. We were for it for a lot a reasons. We have what we feel like is one of the better special teams units. We feel like last year, we made a lot of gains there. We have a good returner.”

Denver receiver Marvin Mims made the Pro Bowl as a returner last season after leading the league with 16.4 yards per punt return and ranking fourth with 26.5 yards per kickoff return. The new rule should, in theory, lead to more returns in 2024, which is good news for Mims.

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