In celebration of Title IX, eight Rutgers female athletes have inked Name, Image, Likeness (NIL) deals. The announcement of the deals came via the Knights of the Raritan.
The Knights of the Raritan is a (relatively) new collective that partnered with Student Athlete Empowerment (SAE) to promote and foster opportunities for Rutgers student-athletes. The group is led by an executive committee of 10 individuals.
The eight athletes who are part of the deal with the New Brunswick Development Corporation represent five different sports:
- Antonia Bates (basketball)
- Ashley Campo (lacrosse)
- Carly Snarksi (field hockey)
- Kayla Bock (softball)
- Lauren Delo (volleyball)
- Megan Herka (softball)
- Sara Carolonza (lacrosse)
- Sophia Cardello (lacrosse)
The New Brunswick Development Corporation has done NIL deals in the past with the Melton brothers to help promote the local businesses in and around the Rutgers campus as well as the downtown area.
Thrilled to announce our first corporate deal with @DEVCONB which features eight @RUAthletics female student athletes as DEVCO celebrates 50 years of Title IX.
We thank Chris Paladino for highlighting 50 years of excellence both in the classroom and in athletics since 1972. pic.twitter.com/42krrbcBQq
— Knights Of The Raritan (@KnightsRaritan) August 25, 2022
This year, the group struck a similar deal with quarterback Gavin Wimsatt.
We are very excited about our #NIL partnership with #GavinWimsatt #rutgers #goru #scarletknights #rutgersfootball #knightsoftheraritan #bigten #newbrunswick pic.twitter.com/70S2CKEsWM
— Christopher Paladino (@DEVCONB) August 2, 2022
The development corporation has had a strong impact on the local area as, under the leadership of Christopher Paladino, “DEVCO has overseen nearly $1.6 billion of investment in New Brunswick.”
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