Will this cherished course on Florida’s Gulf Coast remain protected in perpetuity? It’s getting closer to reality.

“I just want to make sure we do what’s right for the future.”

After months of negotiations, an independent land trust is close to striking an agreement to enforce a conservation easement on a cherished golf course in Naples.

The easement is designed to protect the former Naples Beach Hotel’s golf course from commercial development in “perpetuity,” or forever. At least, a chunk of it.

An agreement between the North American Land Trust and The Athens Group could go before City Council for a final vote on Dec. 13.

“We do look forward to the conclusion of the easement,” said Naples Mayor Teresa Heitmann, after getting an update on the talks at a City Council meeting Monday.

Her fellow councilors agreed.

“I for one am ready to see a document that I can review, ask questions about and hopefully approve as quickly as possible,” said Councilman Ray Christman.

Benefit seen in having third party involved

The Athens Group agreed to the easement as part of City Council’s approval of its ambitious redevelopment plans for the 125-acre hotel property back in 2019.

An older aerial view of The Naples Beach Hotel & Golf Club, which closed in May after being sold to The Athens Group, which is redeveloping the property. An independent land trust is close to striking an agreement to enforce a conservation easement on a cherished golf course in Naples. Courtesy of The Naples Beach Hotel & Golf Club.

City Council at the time chose not to involve a third party in the accord, although the developer seemed open to the idea.

The current City Council sees it differently, viewing the land trust’s involvement as a way to put more teeth into its easement agreement, which has yet to be implemented or signed.

While the city would have enforcement powers with its easement, the trust would add an extra layer, with monitoring and penalties for violations.

The city tapped Ausley McMullen, a Tallahassee-based law firm, to spearhead the negotiations between The Athens Group and the North American Land Trust in early April.

The law firm’s CEO told City Council talks got off to a slow start, as The Athens Group turned its attention to finalizing the purchase of the landmark hotel property, off Gulf Shore Boulevard in Naples. The sale closed on Oct. 14.

The property fetched more than $362 million in what one real estate observer described as a “monster deal.”

An old aerial view of The Naples Beach Hotel & Golf Club, which is closing after 75 years on Sunday, May 23, 2021, after being sold to The Athens Group, which is redeveloping the property. Courtesy of The Naples Beach Hotel & Golf Club.

Negotiations between The Athens Group and the trust gained steam over the summer, as the closing on the property appeared imminent — after a months-long delay in the sale caused by a legal challenge involving a neighbor, who contends he’s entitled to have more say in the redevelopment plans.

“The talks have continued uninterrupted since the North American Land Trust was brought into the process by the city and their special counsel,” said Jay Newman, the developer’s chief operating officer, in a statement.

Legal challenge yet to be decided

While the legal challenge still looms in Collier Circuit Court, The Athens Group has characterized the suit as frivolous and argued it should be dismissed.

A conservation agreement with the land trust is entirely voluntary on the developer’s part.

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In the last update to City Council, Ken Hart, chairman, and CEO of Ausley McMullen, said the proposed legal document was on its “fourth or fifth draft,” with full participation and cooperation from the trust and the developer.

“We are pretty far along,” he said.

Hart shared some of The Athens Group’s concerns about the actual language of the document, particularly when it comes to the penalties for violations of the easement restrictions.

The developer’s concerns were spelled out in greater detail during a previous update to City Council a few weeks ago.

The Athens Group has argued that future violations may be out of its control, such as in the case of condemnation by a government agency, or another legal action, George Asimos, the trust’s attorney, explained.

If the easement should ever be undone by any legal action, the land trust wants to receive any economic benefits derived from the reversal — to spend on other conservation projects. The language is standard and purposeful in all of the trust’s agreements, designed to dissuade future conversion of protected lands for development, by ensuring there’s no windfall to current or future owners, Asimos said.

Such protective language is particularly important in this instance, in such a desirable place as Naples, he said.

“I view this a little like Central Park in New York,” Asimos said. “If you were able to develop it 20, 30, 50 years from now, it would be very, very valuable. This increases the incentive of anyone to attempt to undermine, or change it.”

He added that in no way did he think The Athens Group would ever seek to undermine the agreement, but there’s always a concern when it comes to future ownership, or legal challenges.

The Athens Group has also raised concerns about its financial obligations to the trust if violations are discovered or suspected, Asimos said.

Rarely do owners who enter into agreements with the trust violate their development restrictions, he said, but there’s always a concern about changes in ownership.

North American Land Trust no stranger to conservation easements

The North American Land Trust holds more than 550 conservation easements in 23 states, including Florida, protecting more than 133,000 acres of privately-owned land.

In the case of the Naples golf course, the trust would not hold the easement, but help the city manage it, reviewing the property at least once a year for compliance.

While there have been questions and disputes over how much of the existing 104 acres of open or green space must or will be preserved on the property, or how the golf course might be altered in the future, the trust has not taken up any of those issues.

“The use restrictions we think are within your bailiwick,” Hart told City Council.

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When it received its development approvals, The Athens Group agreed to sign the easement before the city’s issuance of a certificate of occupancy for the first “principal” structure in its redevelopment project, most likely the first condo building.

In a statement, Newman stressed the secondary agreement it’s negotiating with the trust isn’t required to proceed with its redevelopment plans, but reflects its desire to be a good partner with the city.

“The granting of this conservation easement is not required by our entitlements and is strictly voluntary on our part to promote a mutually beneficial working relationship with the city, and to provide further assurances to the community that our recreation and open space will remain as such,” he said.

Developer’s plans include five-star resort with ‘best-in-class’ condos

The developer plans to raze the beach hotel and build a five-star 216-room resort with “best-in-class” residential condos along both sides of Gulf Shore Boulevard North. Plans call for up to 185 homes.

The Athens Group has secured an agreement with Four Seasons to operate the smaller, but more upscale resort that will replace the storied waterfront hotel that opened in 1946 — at 851 Gulf Shore Blvd. N.

The easement became a hot-button issue earlier this year when The Athens Group started publicly sharing the possibility of shrinking the 18-hole golf course to 10 holes and creating new recreational activities on open, green space, including an instructional school for golf.

After hearing so much opposition to those potential changes from the community, the developer tabled them, with no plans to alter the championship golf course in the works at this time.

City Council has acknowledged the negotiations have taken longer than expected, but has expressed the importance of getting the agreement with the trust right, rather than trying to rush it.

In the council’s discussions, Vice Mayor Terry Hutchison said: “I just want to make sure we do what’s right for the future.”

As for the agreement itself, he said: “Of course, it’s only as good as what’s in it. So the details really matter.”

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

Naples Beach Hotel in Florida draws ire for proposed reduction of golf holes

Community residents express concern over new owner The Athens Group’s plans to shrink the course in favor of other amusement options.

Naples City Council heard concerns from city residents Thursday night about the redevelopment plans for the iconic Naples Beach Hotel – and especially its cherished golf course.

City Council held a four-hour public meeting on those plans after residents complained the plans now include an “amusement park” that will disrupt the neighborhood.

The council held the meeting to understand what is going on and give the developer a chance to share its side of the story, particularly plans for its recreational offerings that have triggered a new round of opposition.

No vote or decision came out of the meeting, as there’s nothing formal for the council to consider at this point.

A previous council made most of the critical decisions, approving the multimillion-dollar project in 2019 and granting entitlements to the developer with conditions.

Representatives for The Athens Group continue to argue their vision has been misconstrued – and that the project’s potential impact on the surrounding neighborhood has been greatly exaggerated – by a small group of vocal opponents.

Kim Richards, the founder and CEO of The Athens Group, said Thursday night that the organization was as “optimistic and excited” about the plans for the hotel today as when they were first brought to the city three years ago.

Richards, addressing the community’s concerns on the golf course, said Athens contemplated maintaining an 18-hole course in the conceptual plan first submitted to the city but that now the organization is exploring industry trends.

“We are studying a 10-hole non-traditional golf experience, which we consider to be innovative, multi-generational and fun,” Richards said. “We’re excited about the plan, and we strongly feel that it is right, consistent with our goal of developing the finest luxury resort.”

City residents at Thursday’s meeting expressed frustrations at what they described as The Athens Group’s changing plans for the hotel property. They raised concerns for the placement of “noisy” recreational activities near homes and the possible plans to reduce the number of holes for the golf course.

Naples Beach Hotel and Golf Club (Alex Driehaus/Naples Daily News/USA TODAY – FLORIDA NETWORK)

“So, my recommendation to you, if Athens submits a site plan for anything less than the current 104.6-acre Jack Nicklaus championship golf course, is reject it,” said city resident Robert Burns.

City resident Francis Fee said he was concerned about the quality of life in the surrounding neighborhoods.

“Suffice it to say that what’s being proposed and where it’s being proposed is going to increase traffic, increase noise and nighttime light, and it’s going to destroy the South Golf Drive, Third Street North and Seventh Avenue North neighborhood,” he said.

Joe Migliara of the Old Naples Association said the group supports including a third-party protection for the conservation easement that would preserve the golf course.

Naples in 2020 hired Ausley McMullen, a Tallahassee-based law firm, to look into strengthening the preservation easement.

“Words matter. Trust is fragile and evaporating very fast. Athens, to restore some level of trust, should affirmatively agree to a conservation easement with third-party protections, and that you will indeed preserve the 18-hole golf course,” Migliara said.

City council members Thursday night thanked the public and The Athens Group for their participation.

“I think moving back to what was versus kind of where this is going might be what the residents are asking, and for The Athens Group to take that into consideration to maybe look at and say, we’ve had some ideas, we’ve floated them and the community has given its thoughts on it and maybe take a look at it again,” said Councilman Mike McCabe.

“We need to have that movement towards and understanding and reestablishment of the trust in the community so that the project that will be there will be embraced and embraced wholeheartedly by all,” McCabe said.

Jay Newman, chief operating officer of The Athens Group, said plans are still in place for the developer to acquire the hotel property at the end of May. Demolition is scheduled to commence in July, he told the City Council on Thursday evening.

Newman, given the opportunity to respond to community comments, said it was “disappointing” to hear confusion about The Athens Group’s plans.

Newman said the recreation plan has not been formally filed to the city.

“We’ve never had an experience like this, so it’s a new frontier, but it’s in our best interest, in the community’s best interest to work together,” Newman said.

The developer plans to raze the beach hotel and build a five-star, 220-room resort along with “best-in-class” residential condos on both sides of Gulf Shore Boulevard. The recreational amenities still at issue would serve the condo owners and hotel guests and would be open to the community and other visitors.

With the project’s approval, the developer promised to preserve the open green space and existing golf course on 104 of the 125 acres it has under contract. Opponents fear it won’t hold to that promise after seeing the recreational uses and changes it’s contemplating.

Ahead of the special meeting City Attorney Jim Fox warned city councilors to watch what they said during Thursday’s open forum to avoid appearing as if they’d already made up their minds about parts of the redevelopment project that might still require their approval.

Naples Beach Hotel and Golf Club (Alex Driehaus/Naples Daily News/USA TODAY – FLORIDA NETWORK)

New concerns about the recreational aspects of the ambitious project ignited a few months ago after the developer began circulating a sales brochure for its luxury condominiums, showing plans to reduce the championship golf course from 18 to 10 holes and to add a sports park that opponents have dubbed the “Athens Amusement Park.”

Members of the resort’s quaint tennis center are also upset about the plans to demolish it.

Plans for HB’s

Some neighbors also have become uneasy about the Watkins family’s decision to revive plans to remodel, rebuild and expand HB’s, the beach resort’s popular waterfront restaurant, which The Athens Group also promised to preserve from the get-go for the community – and history.

On Wednesday, several anxious residents asked the city’s Design Review Board to postpone its vote on the restaurant rebuild at least until the property changes hands in May.

Beth Petrunoff, who lives near the resort, held up an oversized drawing of a donut, pointing at the hole, to make her point.

She said the hole represented HB’s, and the donut depicted the larger redevelopment, which to her appears too uncertain with what she described as too many unanswered questions and loopholes.

“It’s like approving a roundabout without knowing what the road looks like,” Petrunoff told the board.

Ultimately, the Design Review Board approved the remodeling and expansion project 4-1 after delaying a vote at its February meeting to allow the architect time to address the board’s list of questions and concerns, including pedestrian access.

One of the arguments made in the project’s favor is that a permit the Watkins family obtained from the Florida Department of Environmental Protection for the project years ago is about to expire, so time is of the essence to get the city’s final approvals on it.

If the permit expired, HB’s could never get rebuilt or expand at its current location steps from the Gulf of Mexico.

A new permit might require HB’s to move another 50 feet back from the Gulf of Mexico and be elevated by 10 feet for flood protection to comply with today’s building requirements, eliminating its toes-in-the-sand vibe and Old Florida character, said Tim McCarthy with Hart Howerton, the architect for The Athens Group’s redevelopment project.

The Athens Group supported the Watkins family’s request. The project, originally planned for 2011, is the last piece of the last major renovation project undertaken by the family, which has owned the property for decades. It will reduce the size of the Sunset Terrace meeting room and expand HB’s by 3,500 square feet. The plans include a new kitchen, where diners can see chefs at work, and more room for indoor and outdoor dining with an overall design that’s more in line with a five-star dining experience on the Gulf, said project architect Daniel Summers, with BSSW Architects.

After seeing a more detailed presentation than the first one last month, Stephen Hruby, the Design Review Board’s chairman, said it went “well beyond what would have been necessary to convince us that this was the right thing to do.”

He described it as a use it or lose it situation.

Opponents left the meeting disappointed. “What Athens/Watkins are proposing is yet again bigger and in a location that doesn’t follow the current law,” Petrunoff said.

The Athens Group will ensure HB’s and its traditions remain a focal point of the new development, McCarthy told the Design Review Board.

“We really look forward to extending that hospitality tradition here at the Gulf side,” he said.