The M&M’s chocolate you know and love is returning to the Big Game, but in a way that you won’t even recognize at all.
We’re still optimistic that their new spokesperson has more than enough prowess to make the old ones proud.
After the candy brand sat out of the national spotlight during last year’s Super Bowl, Mars announced in December that the versatile treat will make their return.
M&M’s will be back on the small screen and will hope to have another promising campaign during the Ad Meter’s 35th year on the scene.
And their new advert will be exactly that: Something we have not seen before. Instead of featuring their “spokescandies” mascots, M&M’s turns things over to comedic actress Maya Rudolph.
In a release on social media, the company stated there will be an “indefinite pause” for the usual candy characters.
Hopefully they did not–melt–in the spotlight.
Rudolph takes over her role as M&M’s “Chief of Fun” for the first time during the second quarter of the upcoming Super Bowl. It will be a 30-second spot.
Even with the huge changes, M&M’s could be onto something.
Bare minimum, give them an “Ad Meter’s chance” to crush it.
Despite sitting out Super Bowl 56, M&M’s crushed it the year prior. In 2021, M&M’s most-recent spot, their commercial “Come Together” was ranked No. 4 on USA Today’s Ad Meter.
Rudolph has some big… and many… shoes to fill, but the could be a worthwhile roll of the dice.
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