Tag: Mizzen+Main

Phil Mickelson is back with an even more relatable Mizzen+Main dance number, this time in boxers

Some of Lefty’s best on-camera work lately has come with help from Mizzen+Main, and his latest Twitter video is particularly relatable.

You truly never know what Phil Mickelson will do next.

Some of Lefty’s best on-camera work lately has come with help from Mizzen+Main, the golf clothing company that has sponsored Mickelson since 2018. Two and a half years have passed since the 44-time PGA Tour winner made our jaws drop with the slick moves (including the worm!) he used to make a point about the fluidity of the company’s performance dress shirt.

With a recent Twitter post, Mickelson pulled off another short dance number reminiscent of Tom Cruise in Risky Business.

“Let’s all be the best version of ourselves in 2021. Dance like no one is watching,” he wrote in a Twitter post on Monday.

The attached video featured a short, pantless dance number ending with a relatable twist as Mizzen+Main reps with whom he’d been video chatting tried to get his attention to let him know they were all still watching.

Phil Mickelson: Man of the people.

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Phil Mickelson adds new performance chino Mizzen+Main pants

Mickelson has put the Mizzen+Main performance chinos into his on-course wardrobe.

ORLANDO — Mizzen + Main made quite a splash in the golf world last year. First, it signed Phil Mickelson to an endorsement deal and the two-time Masters champion showed up to a practice round at Augusta National wearing one of its performance fabric long-sleeve shirts. Then it launched its first commercial with Mickelson, showing off his dance moves that – who knew? – went viral.

Now, the question is can they capitalize on the energy and awareness Mickelson created. In less than a year, Mizzen + Main increased from 250 green-grass shops to more than 450. That’s a significant upgrade to go along with the company’s resort and retail footprint, which includes Nordstrom and men’s specialty retailers. More than anything, Mickelson legitimized the brand among golfers.

“All of a sudden, members are going into their pro shop asking to wear the shirt that Phil’s wearing,” said Tom Yamaoka, Mizzen + Main’s sales director.

The shirts are designed for the active lifestyle and are cut with extra room through the chest and body with a performance-fabric that can be worn to the office and the golf course. One of the early advertisements asks customers to “touch it. Seriously.”

“Have you felt it?” Yamaoka said. “You have to experience the magic.”

At the PGA Merchandise Show, Mizzen + Main is introducing its first line of performance chinos and dress pants designed for golfers in both trim and athletic fit. Mickelson wore them for the first time at The American Express last week.

When can we expect the next Mickelson commercial?

“To be determined,” Yamaoka said. “We’ll try to get something in the works. We’ve got to choreograph some new dance moves first.”

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