Tag: micro-betting

FanDuel app to stream live MLB games in 2023 as part of new co-exclusive partnership

FanDuel’s MLB offering is just the latest in a trend of sportsbooks streaming live games.

FanDuel was named a co-exclusive official sports betting partner of Major League Baseball on Thursday, giving the sportsbook the right to use official MLB branding across its portfolio of gaming products.

As part of the deal, FanDuel will also begin streaming MLB.TV’s free game of the day through both the FanDuel Sportsbook app and its OTT platform FanDuel+.

The move represents the latest “Bet & Watch” offering in what’s been a growing trend for U.S. sportsbooks as micro-betting increases in popularity. During the 2022 MLB season, pitch-by-pitch bets accounted for 40% of the handle received by the sportsbook clients of micro-betting leader Simplebet. That number was up even more in the playoffs.

Integrating live streams directly into sportsbook apps only makes it easier for people to bet on the action as its taking place.

[betwidget_gambfanduel]

“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager,” FanDuel president Christian Genetski said. “We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”

FanDuel’s deal with MLB is similar to the one DraftKings announced in 2021 as a co-exclusive official sports betting partner, which also included a streaming integration into its own sportsbook app. In December, Caesars became the first sportsbook app to stream an NFL game. Simplebet reported a 150% betting increase year-over-year for the NFL playoffs, and an 84% increase in Super Bowl micro-betting over the rest of the postseason.

With those type of numbers, it seems to be just a matter of time until live streaming within sportsbook apps is the norm. Micro-betting is a major driver of that demand.

[mm-video type=video id=01gszfh4n3yn5wnnzrmg playlist_id=none player_id=01gp1x90emjt3n6txc image=https://images2.minutemediacdn.com/image/upload/video/thumbnail/mmplus/01gszfh4n3yn5wnnzrmg/01gszfh4n3yn5wnnzrmg-28468a625f418bf3bec4990eeecbeff4.jpg]

Jake Paul’s interview with Bomani Jones turned hostile after questions about Betr and micro-betting

Jake Paul finally met his match.

When promo clips first surfaced of Jake Paul’s contentious interview with Bomani Jones, the host of HBO’s Game Theory, the conversation appeared to go bad from a line of questioning around Paul’s unlikely success as a YouTube star turned boxer.

As it turns out, from watching the full episode released Friday, the interview was rocky from the start but took a real turn when Jones asked about Paul’s venture into the world of sports betting.

In August, Paul announced the launch of his sports betting and media platform Betr. With an emphasis on micro-betting, Paul described it as the TikTok-ification of sports betting. Jones asked Paul whether he was concerned about potentially pushing his young-leaning fanbase into what some experts have called one of the most addictive forms of gambling.

“My audience is older people,” Paul quipped. “And I get you’re trying to be like a hero here and save the day and paint me in a bad light. … Probably with a lot of your guests, you get one over on them and they’re not smart enough to keep track of what you’re doing…”

Jones interrupted, “nobody is trying to fool you Jake,” before repeating his question.

The below clip is a separate part of the interview closer to the end.

Warning: NSFW Language 

Jones’ question about Betr and micro-betting was a legitimate one in relation to Paul’s background as a social media star. During Jones’ monologue that proceeded the interview, clips were played of past interviews where Paul acknowledged how young many his fans are — not that anyone would think otherwise of the former Disney channel actor.

“TikTok-ifying gambling is downright frightening,” Jones said during the monologue. “Especially when you consider that TikTok and gambling are both hyperaddictive. It’s like crack-ifying candy.”

Ill-equipped to handle Jones’ question about his audience growing up and potentially following Paul into micro-betting, Paul reacted like a cornered wasp and went on attack. It was a bad look for the Betr boss.

Just last October, company co-founder Joey Levy announced that Betr will enforce deposit limits for users 21-25 years old and become the first U.S. sports betting operator to ban credit cards as a way to fund user accounts. It would have been the perfect script for Paul had it only come days earlier.

Instead, Paul learned the hard lesson so many before him have learned, which is you can’t verbally out-spar Jones, and he defaulted to a responsible gaming script.

“That’s why it’s always gamble responsibly. Only bet with money you’re willing to lose. The house always wins. Download Betr, but gamble responsibly.”

Yikes. It doesn’t get more awkward than that.

[listicle id=2012665]

[mm-video type=video id=01gpbzt3vx9yj51jg565 playlist_id=none player_id=01gp1x90emjt3n6txc image=https://images2.minutemediacdn.com/image/upload/video/thumbnail/mmplus/01gpbzt3vx9yj51jg565/01gpbzt3vx9yj51jg565-9780a08321bb3e81a7f870d3db397c73.jpg]