The LPGA has announced Matthew Chmura as its new Chief Marketing, Communications and Brand Officer. Chmura, who begins May 9, comes to the tour from Leader Bank, where he served as Chief Marketing Officer.
Prior to that, Chmura spent 15 years with the Boston Bruins, where he was responsible for overall marketing and communications strategies while overseeing omnichannel marketing, branding, content, media relations and community relations efforts as the team’s Vice President of Marketing and Communications. During his time with the Bruins, Chmura won five New England Emmy Awards for his role as executive producer and writer for “Behind the B” and “Bruins Academy,” as well as a Clio Award for Best Integrated Campaign.
Chmura replaces the recently retired Chief Brand and Communications Officer Roberta Bowman. He will oversee marketing, communications, public relations, brand creative and content development, including broadcast, digital and social content.
“We are thrilled to welcome Matt to the LPGA family,” said LPGA Commissioner Mollie Marcoux Samaan. “This is a critical role as we focus aggressively on elevating and integrating the LPGA brands and the brands of our inspiring athletes and partners, developing new and dynamic content, growing our fanbase and elevating the fan experience broadly.
“Matt’s professional experiences and his impressive track record of success are perfectly aligned with this role. I am confident that he will build off our successes and lead our talented team of professionals into a future of continued growth and impact.”
Chmura’s resume also includes time in the communications departments of the New York Red Bulls, New England Revolution, Tennessee Titans and New England Patriots. He has also written for the Boston Herald.
“I am humbled and excited to join the talented and passionate team at the LPGA,” said Chmura. “I believe that this is the most exciting time in the LPGA’s history with fan engagement and interest at record highs coupled with the amazing group of world-class athletes who raise the bar with their play every week. I can’t wait to hit the ground running to collaborate with the team on new ways to help expand our footprint and reach new audiences around the world.”
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