Tag: Marketing

Coors Light launches ‘Dad Bod’ shirts inspired by Chiefs QB Patrick Mahomes

Coors Light launched a line of “Dad Bod” shirts inspired by Kansas City #Chiefs quarterback Patrick Mahomes.

Kansas City Chiefs quarterback Patrick Mahomes has seen many triumphs, including three Super Bowl titles and two league MVP awards. Although he still faces criticism from spectators throughout the seasons, his most recent call-out revolves around his self-proclaimed “Dad Bod”.

Earlier this year, Mahomes was caught with his shirt off, and much to the surprise of some commentators, he wasn’t sporting the athletic figure most expected. The reigning three-time Super Bowl MVP responded jokingly, saying: “I have a six-pack; it’s just under the dad bod. If you feel — there might be some skin there, but then underneath that, the six-pack is there. You just gotta get real close and squint a little bit. I think you’ll see it.”

Inspired by the Coors Light super fan, Coors Light is launching two new Dad Bod T-shirts in partnership with Mahomes. The t-shirts are available for pre-order now for a limited time while supplies last on CoorsLight.com for $25, with proceeds going to 15 and the Mahomies Foundation, Patrick Mahomes’ charity.

Mahomes wore his new shirt while golfing with celebs & athletes at the 15 and the Mahomies Foundation Golf Classic over the weekend, proclaiming the dad bods were “rolling strong”.

https://www.instagram.com/p/C6UtmUHPsV1/

As he prepares to return on the field later this year to defend another Super Bowl title, it appears Mahomes is focused on being the most famous “Dad Bod” in football.

NFL grants Saints exclusive international marketing rights in France

The NFL has granted the New Orleans Saints exclusive international marketing rights in France, opening new opportunities for the black and gold:

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This is a really cool opportunity for the New Orleans Saints. On Tuesday, the NFL announced that the Saints requested — and had been awarded — exclusive international marketing rights in France, making New Orleans the first NFL team to venture into the country on this scale.

Saints owner Gayle Benson said in a statement released through the league:

“We are excited for our club to be awarded France as part of the NFL Global Markets Program. New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited about working with the NFL and our partners in France to grow the game of American football.  In addition to having the opportunity to market our team in France, we are looking forward to promoting our city and state and driving investment in local and regional businesses.”

So are the Saints going to play a game in France? Probably, but not in 2023, and maybe not even in 2024. This movement is geared more towards laying the groundwork for a sustained international fanbase through community outreach and promotions developing interest in the team. And it makes a lot of sense for New Orleans to get the nod here given their historical ties to France. We should expect a Saints game in France someday, but not in the immediate future. That’s going to be welcome news for the French Saints fans already excited following their team.

What about a possible venue? We’re putting the cart before the horse here, but there are many sizeable stadiums the NFL could eventually consider. The largest is the Stade de France in Paris’ Saint-Denis suburbs (capacity of over 81,000), but they could also look to the Stade Velodrome in Marseille (67,000) and the Parc Olympique Lyonnais in Lyon (59,000) or a more-intimate venue in the Stade Pierre-Mauroy in Lille (50,000). Those are all comparable to the arenas in Britain and Germany that the NFL has targeted in recent years.

The NFL is making a strong push to establish support in multiple European countries. Though the Saints have exclusive marketing rights in France,  there are other franchises actively cultivating neighboring nations like Spain (Miami Dolphins and Chicago Bears), Germany (Kansas City Chiefs, New England Patriots, and Tampa Bay Buccaneers), and the United Kingdom (Jacksonville Jaguars, Minnesota Vikings, New York Jets, San Francisco 49ers, Bears, Dolphins, and the Pittsburgh Steelers in Northern Ireland). Teams are also busy building support in Switzerland, Austria, and many other countries around the globe.

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Podcast: Rockets marketing execs on 2022-23 schedule, reveal video

In today’s podcast, Rockets marketing execs Julian Duncan (@jdhtown) and Paul Suarez (@psuarii) share insight on Houston’s new schedule release and the epic video accompanying it.

In Friday’s episode of “The Lager Line” podcast, Rockets marketing executives Julian Duncan and Paul Suarez share their insight on the release of Houston’s 2022-23 season schedule, as well as the epic video that accompanied its reveal on social media.

Duncan is the team’s chief marketing and strategy officer, while Suarez is vice president of digital marketing with the Rockets.

Topics discussed on the podcast with our Ben DuBose include:

  • Highlights from Houston’s new schedule and games of interest in the upcoming season;
  • What the logistics process is like of working with the NBA to put the 82-game schedule together;
  • Behind-the-scenes information on how the release video featuring players, coaches, and executives came to be;
  • What to watch for over the remainder of the 2022 offseason, including jersey announcements, fan engagement strategies, and new digital content on the horizon at Rockets.com and via the team’s official social media outlets.

Friday’s full episode can be listened to below. Each episode of the show is also made available via flagship radio station SportsTalk 790, as well as to all major podcast distributors under “The Lager Line.”

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Houston Rockets name new chief marketing and strategy officer

Julian Duncan is joining the Rockets from the NFL’s Jacksonville Jaguars, where he was also the chief marketing officer for the team.

The Houston Rockets announced Monday that they have named Julian Duncan as the team’s new chief marketing and strategy officer. He most recently served as chief marketing officer and senior vice president of social responsibility for the NFL’s Jacksonville Jaguars.

In addition to directing the marketing, promotional, and branding efforts, Duncan will also oversee fan experience, digital content, retail, and community engagement. The press release reads as follows:

“Julian has a proven track record for brand innovation and leadership.” said Gretchen Sheirr, president of business operations for the Rockets.  “We believe Julian’s impact will resonate not only within our organization and fanbase, but throughout the Houston community.”

“As a native Houstonian, it is a dream come true to have the opportunity to come back home and join the Rockets,” said Duncan.  “I am excited to be part of an organization with such a rich history and to help build upon a brand that is endeared by Rockets fans across the globe.”

Duncan played football at Rice University while double-majoring in Sport Management and English.  He earned an MBA from Rice’s Jones Graduate School of Business in 2006.

Following a stint as a player in NFL Europe and the Canadian Football League, Duncan returned to Houston as a business analyst in the energy field.  He later joined Nike’s Marketing Development Program and became their Global Brand Director.  During his time at Nike and later Under Armour, Duncan’s work promoted the brands of numerous athletes and cultural icons, including LeBron James, Stephen Curry, Serena Williams, and Dwayne “The Rock” Johnson.

Along with a collection of global CMOs, Duncan serves on the steering committee and advisory board for Adweek’s Brandweek platform, whose mission is to catalyze the growth and development of marketeers worldwide through event experiences, online and print engagement, mentorship, and training.

With Houston set to pick at No. 2 in the first round of the NBA’s 2021 draft next week, it’s an opportune time for the franchise to bring in an established leader to lead their marketing push. From a branding perspective, the player they select at No. 2 (assuming they keep the pick) will instantly become the team’s most visible player since James Harden.

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Luka doesn’t show a lot of his …

Luka doesn’t show a lot of his personality in media interviews – and he may get there, he’s very young – but what is he like? As someone who gets to interact with him behind the scenes, what are your impressions of him as a person? Mark Cuban: He’s a lot more street-savvy than people give him credit for. He’s a lot smarter than people give him credit for. He’s very business-oriented. He understands markets and marketing very, very well. He understands his brand and his brand’s positioning very, very well. He’s really smart when it comes to business. He obviously doesn’t have an MBA, but he’s a lot smarter at business than a lot of MBAs I know. And on the court, actually, what we saw from Luka was how hard he worked over the summer and it paid off on the court. That’s who he is. And that’s the most exciting part about Luka: not just his talent, but how hard he works to improve his talent.