Jacksonville Jaguars president Mark Lamping recently provided an update on the progress being made towards the development of Lot J, and it certainly looks like things are trending upwards. According to him, the city and Jags organization are hoping …
Jacksonville Jaguars president Mark Lamping recently provided an update on the progress being made towards the development of Lot J, and it certainly looks like things are trending upwards. According to him, the city and Jags organization are hoping to break ground on the project this spring as a $700 million development deal towards the project is close to being completed. However, as interesting as that news was, it was his comments about the Jags’ market that caught the attention of fans.
Lamping admitted the Jags haven’t done their part during an exchange about the team’s lack of success on the field and how it’s affected their local revenue.
“I can tell you there’s no way the organization can sit here today and look at their fans and say we’ve delivered the type of product on the field you’d expect,” Lamping said via the Florida Times-Union.
However, he added that he didn’t believe winning would be a silver bullet for the Jags’ revenue issues due to its market size, using the Jags’ 2018 season as an example. During that time, the team sold 52,000 season tickets after going to the AFC Championship in 2017.
“To sit back and say winning is going to cure everything — not in this market,” Lamping said.
Much like Shad Khan’s comments about Jacksonville not having enough of an “appetite” for football to get a true home game back from London, Lamping’s comments struck a chord with Jags fans for the simple fact that the Jags haven’t really shown consistency, and 2017 was Khan’s only winning season out of seven. In fact, Khan’s second best showing as an owner was during the 2019 season when the Jags won only six games.
Here are just a few of many reactions from the fans and media:
It’s hardly fair for Lamping to base his comments off of one winning season out of seven — in fact, it’s not even necessarily based on sufficient evidence. When looking around the league, the Green Bay Packers are a prime example of the potential a small market can have if the product on the field is consistently competitive.
That said, it would be extremely worrisome if Lamping based the premise of his statement off the 2017 season alone. After all, the fans and the local market haven’t been given the chance to show how they’d react to two .500 seasons, let alone anything better.
Since Khan’s aforementioned comments in London, there has been a growing perception that the Jags’ higher ups are out of touch with the fanbase, and Lamping’s comments certainly won’t help the situation.That said, until there is more open and honest communication between the fans and organization, fans will likely continue to feel as though Khan is prioritizing other things over winning, and that doesn’t bode well for a good relationship.