Under new boss Mark Darbon, forget the Royal & Ancient — it’s now the Radical & Awesome

Darbon comes with a mightily impressive CV and will assume command in November.

I’ve never been particularly bothered about getting on in years. In fact, I view the aging process as a sign of continued success. Congratulations to me, I haven’t keeled over yet.

We all, of course, have to leave our youth behind at some point. Look, there it is, waving and sobbing in the rear-view mirror as you pull out of the layby you dropped it off in and accelerate away down the road towards crotchety, pained middle age and beyond. That’s quite an elaborate way of putting it, but you get the idea.

Anyway, the reason I’m waffling on about miles on the clock is that a press release arrived recently announcing the appointment of a new chief executive of the R&A, and it actually gave me something of a jolt.

The reason? Well, the new man at the helm is younger than me.

All of a sudden, my whole ‘aging doesn’t bother me’ nonchalance evaporated. I’m 48. Mark Darbon, who is the highly qualified gentleman taking over at the R&A, is a mere 45.

In my head, people like chief executives, or senior politicians for that matter, are supposed to be older than I am. Indeed, no matter how much I age, part of their job is to remain older than me. Yes, I know that’s ludicrous, but it’s the way I think.

At 45, Darbon feels too young for the world of golf administration. At 48, I now feel too bloomin’ old for the world full stop.

I’m being typically flippant, of course. Darbon comes with a mightily impressive CV and will assume command in November when Martin Slumbers leaves after nearly a decade in charge.

Darbon held key roles in the London Olympic and Paralympic Games and, most recently, was the acclaimed CEO of the Premiership rugby club, Northampton Saints.

According to our rugby scribbling brethren, the Englishman was the man the Scottish Rugby Union desperately wanted as their head honcho, but the oval ball game’s loss is the dimpled ba’ pursuit’s gain.

Darbon will come into golf at a time of ongoing tumult in the men’s professional scene and various to-ings and fro-ings in leadership. Only the other day, Seth Waugh, the main man at the PGA of America, announced that he would be stepping away.

More: Who runs pro golf? With Seth Waugh out, we look at the leaders of each of golf’s governing bodies

With Slumbers departing later this season, and Keith Pelley, the former DP World Tour chief executive, already off, the changing of the golfing guard continues.

Darbon, who will also become the secretary of the Royal & Ancient Golf Club, has some fairly sizeable shoes to fill but he looks like the kind of young (there, I said it), dynamic and driven individual who will be perfectly suited to a constantly evolving R&A.

Let’s face it, the St Andrews-based governing body used to be as stuffy and austere as a taxidermist’s scullery but, over the years, has transformed itself into an extremely progressive organisation.

During a tenure that promoted innovation and inclusiveness, Slumbers has accelerated that process of modernization. I once saw him wearing a hoodie, for goodness’ sake.

A few years ago, such a sartorial statement from the head of the R&A would’ve been punishable by a public whipping with the cat o’ nine tails on the Bruce Embankment.

Chief Executive of the R&A Martin Slumbers during a press conference ahead of The Open at the Royal Liverpool, Wirral. Picture date: Wednesday July 19, 2023. (Photo by Peter Byrne/PA Images via Getty Images)

Golf has never been more focused on engaging with new audiences than it is now. It continues to be an eye-opening period.

I mean, here’s the opening paragraph from another R&A press release sent last week which just about left me choking on my own brain.

“The Gang, a full-service gaming studio building best-in-class branded immersive activations, has partnered with The R&A to launch ‘Just Swing’, a new virtual golf experience on Roblox designed to reach new, diverse audiences and drive engagement and participation in the sport.”

Forget the Royal & Ancient. It’s the Radical & Awesome. I was trying to be down with the kids there but have probably only heightened my own crushing irrelevance. Radical & Awesome? Dear me.

In a game that often embraces change with about as much gusto as the three-toed pygmy sloth embarking on a ponderous and reluctant mating ritual, Slumbers helped haul it into a bold new era.

The merger of the R&A and Ladies Golf Union was a major milestone while a modernizing of the rules of golf, the implementation of the World Handicapping System – yes, I know that has divided opinion – and the collaborative yet contentious Distance Insights Project, which will usher in a rolled back golf ball, were all done on Slumbers’ watch.

The 63-year-old has championed disabled golf, through the G4D Open, and helped the AIG Women’s Open grow into a hugely lucrative showpiece while his hands-on approach to the development of the pioneering, community-based, family-focussed Golf It facility in Glasgow underlined his passion and commitment to the grassroots.

Darbon, then, has plenty to build on. There will be plenty on his plate, too. Who knows what state the fractured men’s game will be in when he starts in November. The rollback of the ball, meanwhile, still faces strident opposition from the big-hitting PGA Tour and the PGA of America.

There will be bountiful challenges ahead, but Darbon seems up for them. Now, how old is he again?

Mark Darbon appointed CEO of R&A, replacing Martin Slumbers

“We were greatly impressed with Mark’s knowledge and experience of the global sport industry.”

Mark Darbon has been appointed chief executive of The R&A and secretary of The Royal and Ancient Golf Club of St. Andrews.

Darbon will succeed Martin Slumbers in November in the role leading the governing body and the organization that runs the British Open and AIG Women’s British Open and invests in developing golf around the world. He also will become secretary of the 270-year-old club, which has a global membership of more than 2,400.

A former senior member of the team leading the London Organizing Committee for the Olympic Games and Paralympic Games in 2012 and executive with Tough Mudder, Darbon is leaving his role as CEO of Northampton Saints, the Premiership Rugby club, to take up the St. Andrews, Scotland-based position.

Darbon, 45, led Northampton Saints to their first Premiership title since 2014 last month and implemented a commercial strategy that enabled the rugby union club to bounce back from the pandemic to achieve record revenues in consecutive seasons.

“I am thrilled and honored to be taking up these positions with The R&A and The Royal and Ancient Golf Club of St. Andrews and to be moving into golf, a sport I have always loved,” he said in a press release. “The R&A is a globally renowned organization and does so much to ensure that golf prospers from grassroots through to the professional game.”

Niall Farquharson, chairman of The R&A said, “We were greatly impressed with Mark’s knowledge and experience of the global sport industry and his ability to develop successful teams and deliver fantastic events. We believe he will be an excellent leader for The R&A and The Royal and Ancient Golf Club of St. Andrews and will play a key role in helping us to achieve our goal of ensuring a prosperous and sustainable future for golf.”

Darbon started his career as a management consultant at Marakon Associates before joining Diageo plc, where he held a number of strategic and commercial roles, living and working in markets all over the world, including the U.S., Russia, China and Australia.

Having transitioned into sports-event organization in 2009, Darbon held several senior roles with the London Organizing Committee for the Olympic Games and Paralympic Games and was latterly head of Olympic Park Operations, overseeing the Olympic Park which housed nine competition venues with 20,000 employees and welcomed 250,000 spectators a day throughout the 2012 games. He went on to serve as an expert adviser to the International Olympic Committee (IOC) from 2013 to 2018.

Following London 2012, Darbon was senior vice president of Tough Mudder Inc. in New York and was involved in planning, promoting and staging mass-participation events in North America, Latin America, Europe and Australasia.

Before joining Northampton Saints as CEO in 2017, Darbon served as CEO of Madison Sports Group, a sports-events and content company that created an award-winning international series of professional track cycling events and, in doing so, brought a series of new sponsorship arrangements and media rights deals to the sport.

Darbon is a graduate of Worcester College, Oxford University.

As well as being a keen golfer, playing to a handicap index of 3.1 as a member of Northamptonshire County Golf Club and Saunton Golf Club, Darbon is a former Under-21 England hockey international and a Full Blue for hockey at Oxford University. He is a non-executive director of England Hockey and Women’s Premiership Rugby. Darbon is married with two children and plans to move his family to St. Andrews when he takes up his new role.