The Wonder Boy: Luka Doncic and the Curse of Greatness

Excerpted from the book The Wonder Boy: Luka Doncic and the Curse of Greatness by Tim MacMahon . Copyright © 2025 by Grand Central Publishing. You can buy the book HERE. Then there was the matter of Dončić’s happiness, or lack thereof. The subject …

Excerpted from the book The Wonder Boy: Luka Doncic and the Curse of Greatness by Tim MacMahon. Copyright © 2025 by Grand Central Publishing. You can buy the book HERE.

Then there was the matter of Dončić’s happiness, or lack thereof. The subject dominated the conversation about the Mavs throughout the league because it was a potential domino that could change the balance of power in the NBA. The Mavs got the gift of unwavering loyalty from Dirk Nowitzki, the face of the franchise for a generation, but Mark Cuban acknowledged that Dončić’s commitment to Dallas couldn’t be taken for granted.

“Look, players don’t talk like that, just like, ‘Hey, I’m here for the next 17 years,’” Cuban said. “He’d like to be here the whole time, but we’ve got to earn that.”

How could the Mavs do that? Cuban’s suggested solution was easy to say and difficult to do.

“Win championships,” Cuban said. “It’s amazing how that cures all. I mean, before Giannis won, everybody was like, ‘Where’s he going? Where’s he going? He’s not staying. He’s not staying.’ Jokić, while they haven’t won, da, da, da, da, da. Dirk before [the Mavs won the 2010– 11 title], right? There’s no great player, no superstar, where they don’t question, ‘What are you gonna do if you haven’t won yet?’”

A few hours later, Kyrie Irving scored 19 points in the fourth quarter as the Mavs pulled out a win over the Kings. Dallas’s slim play- in hopes were still flickering. “Just desperation basketball,” Irving said postgame. “It’s not like it’s the first time I’ve been in a must-win game, so it felt good.”

But over the next 36 hours or so, Dallas decision-makers determined that the two remaining dates on the Mavs’ schedule were must-lose games. If Dallas dropped their last two games, they’d have about an 80 percent chance of keeping their pick entering the lottery. If they won both, they still needed the Thunder to lose one just to squeak into the play-in. The call was essentially announced when the Mavs updated the official injury report the morning of their April 7 home game against the Bulls. Irving, Tim Hardaway Jr., Josh Green, Maxi Kleber, and Christian Wood were all downgraded to out due to minor injury issues or rest. This was a bumbling, transparent tank job. Timing was of the essence, as the Mavs and Bulls were tied for the 10th-best lottery odds.

But the timing was also awkward. It was the second annual “I Feel Slovenia” night at the American Airlines Center, and Dončić had missed the inaugural edition the previous season, disappointing hundreds of his countrymen who had flown in for the festivities celebrating their homeland. A compromise was reached: Dončić would play the first quarter before calling it a season.

Dončić ended up playing one offensive possession into the second quarter, scoring on a post-up and then committing an intentional foul so he could check out of the game. The intention was to allow fans to shower Dončić with a standing ovation as he concluded the greatest individual statistical season (32.4 points, 8.6 rebounds, and 8.0 assists per game) in franchise history. Instead, the crowd responded with a smattering of confused clapping.

Dončić changed into sweats at halftime and watched from the bench as the Mavs blew a 13-point lead. He seemed loose and relaxed in the seconds before the Mavs were officially eliminated from play-in contention. He covered his mouth and chuckled to teammates before the game’s final possession, when a couple of Mavs on two-way contracts missed three potential game-tying three-pointers, none of which drew iron.

“It’s not so much waving the white flag,” Jason Kidd said after the 115–112 loss, attributing the choice to Cuban and Nico Harrison, although the coach was fully on board with it behind the scenes. “Decisions sometimes are hard in this business, and you have to make hard decisions. We’re trying to build a championship team, and sometimes you got to take a step back.”

The decision was made despite Dončić’s public protest a few days prior. The Mavs’ front office could live with making Dončić mad for a moment if the scheming helped the franchise bounce back from this debacle of a season. The real disaster would be if Harrison and his staff failed to make the drastic roster upgrades the Mavs desperately needed and, as a consequence, couldn’t make a realistic case that the franchise was on the path toward contention. They had limited assets for this roster reconstruction, and the lottery pick would rank as the best among them.

“Once we didn’t control our own destiny, it was like, all right, we can’t be foolish,” Harrison said later, well after the league office’s investigation reached the obvious conclusion, resulting in a harshly worded statement and a $750,000 fine. “The worst-case scenario was we were 11 versus being 10— and you don’t make the play-in and don’t get your pick. Then I think I would probably look more foolish than doing it the opposite way.”

The Mavs conducted their media exit interviews immediately after a bunch of backups wrapped up this season to forget with a blowout home loss to the Spurs, whose more traditional tank job had already secured them a bottom-three record, maximizing their odds to win the lottery that ultimately delivered Wembanyama to San Antonio. Dončić didn’t talk after the previous game, when the Mavs pulled the plug, and didn’t have much to say about that matter other than that he “didn’t like that decision.” However, he downplayed the threat of him leaving Dallas in the near future. He wasn’t fond of ESPN reporting that the organization feared Dončić could request a trade as soon as the summer of 2024 if the Mavs didn’t make major progress the next season.

“It was funny, you know, because I didn’t know that was true,” Dončić said sarcastically. “I didn’t say it.”

Dončić didn’t have to say a word about a trade request for the Mavs’ front office to operate with that sense of urgency. That’s the reality of the modern- day NBA. The sense from people who knew Dončić well was that he genuinely enjoyed Dallas and wouldn’t look for reasons to leave, but the Mavs had to make sure those reasons— like another losing season— weren’t smacking him in the face.

“I think our job really to keep Luka happy, if you will, is surrounding him by the right players to help him win,” Harrison said a couple of days later. “And I think Luka’s a talent that deserves that.”

But Dončić wanted to ease the pressure, at least publicly, before heading back to Slovenia for the summer. “I’m happy here, so there’s nothing to worry [about],” Dončić said.

Of course, Dončić wasn’t happy about the Mavs’ 38–44 record and missing the playoffs for the first time since his rookie year. “Some things got to change, for sure,” Dončić acknowledged. It was an embarrassing way to end the season for a perennial MVP candidate, especially after Irving’s midseason arrival created so much excitement. But Dallas went 7– 18 after the duo’s debut together, falling from fourth in the West to an early vacation. The Mavs were only 5– 11 in games Dončić and Irving played together, which is the worst winning percentage (.313) for a pair of teammates who were both All-Stars since the ABA- NBA merger in 1976–77, according to ESPN Stats and Information research. But Dončić remained confident that the co-stars could form the foundation of a contender.

“I think it’s a great fit,” Dončić said. “Obviously people are going to say no [and] look at the results we are having, but like I said, chemistry and relationships takes time. I wish he can still be here.”

Harrison reiterated during his season-ending media availability that re-signing Irving would be the Mavs’ top summer priority. Harrison expressed optimism that it would happen, citing comments Irving had repeatedly made “about how he feels here, how he feels appreciated, how he feels accepted and allowed to be himself.” Harrison firmly believed that the Dončić-Irving duo could work, despite evidence to the contrary.

“I really think it’s the players around them . . . kind of knowing their role with having those two guys out on the floor at the same time,” Harrison said, emphasizing the need for good defenders who had high basketball IQs to fill out the supporting cast. “I think that’s the thing that we need to work on.”

Irving opted out of the exit interviews with the media and managed to steer completely clear of the subject entering his free agency summer, leaving people to wonder whether his silence spoke volumes.

Irving mostly kept a low profile while living and training in Los Angeles during the offseason. But he raised eyebrows with a couple of very public appearances, attending a pair of Lakers home playoff games. His seats were directly across from the home bench. On both occasions, after LeBron James was introduced in the starting lineups, he jogged over to greet Irving. They exchanged hugs and their customized handshake from their days together in Cleveland. It sure felt like pre-free agency flirting, similar to Irving’s infamous All-Star hallway chat with Kevin Durant months before they became a package deal headed to Brooklyn.

Speculation about the Lakers pursuing Irving had plenty of fuel. LA could have made a legitimate bid by bidding farewell to free agents point guard D’Angelo Russell and forward Rui Hachimura and making a smaller salary-dump trade or two. However, Lakers GM Rob Pelinka immediately hushed that conversation, declaring during his exit interview that the franchise planned to lean into continuity. Pelinka followed through on that plan, as the Lakers never showed any interest in signing Irving.

A few weeks before free agency officially opened, there were reports that Irving planned to recruit James to join him in Dallas. It was a juicy twist— if only it were even remotely feasible. James wasn’t a free agent. Even if he shockingly decided to force a trade— leaving the entertainment empire he had built in LA just as his son Bronny entered his freshman year at nearby USC— the Mavs had no way to make an offer to the Lakers anywhere close to the appropriate value.

Reports before free agency about Irving intending to meet with the Phoenix Suns were just as silly. The Suns, who had just traded for Bradley Beal to play alongside Durant and Devin Booker, could only offer the veteran’s minimum. There just wasn’t much of a market for Irving outside of Dallas, certainly not above the midlevel exception.

The Mavs were offering $120 million guaranteed over three years, plus another $6 million in incentives tied to games played and wins. Irving, whose agent is his stepmom Shetellia Riley Irving, officially agreed to the deal in the opening hour of free agency. The Mavs received some media criticism for bidding against themselves, but Harrison’s goal wasn’t to win the negotiation. It was to have a happy Irving on a roster that had flexibility to be upgraded. This deal accomplished that, awarding Irving a contract that reflected his production and status while providing the Mavs enough wiggle room within the salary cap rules to have their midlevel exception available.

“It wasn’t too difficult of a process,” Irving said when he finally met with the media again during the first week of training camp. “Had Dallas as number one on my list. Obviously I looked elsewhere— salary cap opportunities, where I could fit in with other guys around the league— but there just wasn’t much space. And me being 31 now, I had to have a different vantage point, and I felt like I could not just settle here but be happy to come back here and be welcomed back with a warm embrace.”

Excerpted from the book The Wonder Boy: Luka Doncic and the Curse of Greatness by Tim MacMahon. Copyright © 2025 by Grand Central Publishing. You can buy the book HERE.

Chandler Parsons revealed Mark Cuban’s shocked reaction to the Luka Doncic trade with the Lakers

Mark Cuban was all of us.

When Mark Cuban purchased a majority stake in the Mavericks back in 2000, he was among the more involved owners in the league. It would be difficult to imagine any major move taking place without Cuban at least being aware of it.

But since Cuban sold his majority share of the team in 2023, Cuban has taken a significant step back. So much so that under the current ownership structure, he had no idea that the Mavericks were about the trade away franchise star Luka Doncic.

He was just as confused as the rest of us.

In FanDuels’ Run It Back NBA show, Chandler Parsons — a former Mavericks player — revealed that he texted Cuban about the trade. And Cuban’s reaction was so appropriate.

He said:

“I texted him, and I said, ‘I’m so confused.’ And he wrote back, ‘That makes two of us.'”

It would be safe to assume that the trade wasn’t happening if Cuban was still in charge, but times have clearly changed in Dallas.

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Mark Cuban is reportedly no longer in charge of the Mavericks’ basketball operations side

This is a pretty big change for the Mavericks and Mark Cuban.

The Dallas Mavericks got all the way to the 2024 NBA Finals this past season, but it wasn’t enough to bring back a title to the Lone Star State

As the team tries to rework its roster to make a championship push this upcoming season, it won’t be former team owner Mark Cuban who runs the organization’s basketball operations.

A report from ESPN’s Tim MacMahon revealed on Thursday that Cuban is no longer overseeing that side of the franchise, with president and general manager Nico Harrison reporting directly to team governor Patrick Dumont.

That’s a seismic shift than what Mavericks fans are used to, with Cuban holding such an overwhelming presence over the team for so long.

“There is a clarity in the organizational flow chart that was murky in the past,” MacMahon wrote. “Cuban, despite his claims after selling the majority share of the franchise midseason to the Adelson and Dumont families, no longer has control of basketball operations. Harrison reports to new governor Patrick Dumont, who is kept informed but has shown trust in Harrison to handle roster personnel matters. Dumont rewarded both Harrison and Kidd with multi-year contract extensions during this playoff run.”

While we’re not sure when exactly Cuban lost control of basketball operations after selling the team to the Adelson and Dumont families, but it does heighten the idea that the Mavericks really are in a new era.

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What does Mark Cuban do for the Mavericks now after selling the majority of the franchise?

Mark Cuban is actually no longer the controlling governor of the Mavericks.

Mavericks star Luka Doncic is arguably the best player in the 2024 NBA Finals. But the most recognizable person in the series is Mark Cuban.

The businessman was the longtime principal owner and current minority of the Dallas Mavericks. After purchasing a majority stake of the franchise back in 2000, he helped lead them win the NBA championship in 2011.

But then in November 2023, seemingly out of nowhere, fans learned that Cuban was beginning to sell a majority stake of the team to Las Vegas Sands casino owner Miriam Adelson and her son-in-law Patrick Dumont. He also announced that he would no longer co-host Shark Tank on NBC.

The league later approved the sale for 73 percent of the controlling asset. This gave the family majority ownership and the right to serve as governors for the franchise.

RELATED: Mark Cuban sold a majority stake of the Mavericks while keeping control of the team and fans are shocked

Here is what we wrote at the time the surprising deal was first reported:

This is “one of the most unique setups” in league history because Cuban will retain his shares in the organization and he will also maintain “full control and final say” when it comes to basketball operations.

Cuban still owns 27 percent of the Mavericks and oversees basketball operations for the organization.

Despite not having the same financial control, you will see still him around at Dallas games. He has reiterated that he remains fully on-board with this NBA team (via PEOPLE):

“I’m still actively involved in the basketball side,” he says. “So yeah, I’m all in on the Mavs still. You’ll see me at games yelling and screaming at the refs, yelling and screaming for the Mavs. So that hasn’t changed at all.”

While he is still found sitting by the court and is undeniably still the face of the franchise, he no longer has the role as the controlling governor.

The first season of this new experience is a success, though, as Dallas won the Western Conference Finals and will have a chance to take home the Larry O’Brien Trophy.

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Mark Cuban may sell a majority stake of the Mavericks but keep control of the team and fans are shocked

This is the most fascinating deal yet for Mark Cuban.

Dallas Mavericks chairman Mark Cuban, who purchased the franchise for $200 million in 2000, has reportedly sold a “significant stake” in the team.

The news was first reported by league insider Marc Stein, who added that Cuban would “continue to retain operational control” of the Mavericks. The longtime majority shareholder will reportedly sell ownership of the franchise to the Adelson family, per reports.

Shams Charania noted that based on the sale, the valuation of the franchise is now $3.5 billion. Charania added that this is “one of the most unique setups” in league history because Cuban will retain his shares in the organization and he will also maintain “full control and final say” when it comes to basketball operations.

Cuban, who also announced on Monday that he will leave ABC’s Shark Tank next year after spending more than a decade with the program, has reportedly made a very surprising deal to sell the Mavericks.

Now, fans are curious about what will come next for the incredibly well-known businessman and TV personality.

NBA fans had so many ‘Narc Cuban’ jokes after Mark Cuban tweeted about pirated Heat-Celtics streams

Mark Cuban earned himself a new nickname after this viral tweet.

Sports fans know the pain of dealing with the myriad of streaming services required to watch games. It’s not easy out there and many fans take the piracy route to get around bloated streaming prices and regional blackouts.

Of course, given the illegality of pirated livestreams, fans keep said services on the down-low. Dallas Mavericks owner Mark Cuban, however, had other ideas on Monday night. As the highly-anticipated Game 7 between the Miami Heat and the Boston Celtics began, Cuban tweeted out a request for NBA fans.

Specifically, Cuban asked NBA fans if they were watching on pirated streams, all for the sake of finding out “how prevalent it is.”

After the tweet, NBA fans could not help but give Cuban the hilarious nickname “Narc Cuban” for his… curiosity. Even better? The new nickname was even trending on Twitter for a period of time!

Here’s how NBA fans reacted to Cuban and his nickname.

The alleged referee error that gifted the Warriors 2 free points against the Mavericks, explained

Here’s what actually happened on the “worst officiating non-call mistake” in the history of the NBA

NBA officials have had a very rough go of things over the last few weeks and Wednesday’s matchup between the Mavericks and Warriors won’t change that.

This game could very well decide whether one of these two teams actually makes the playoffs or not. And what seems like a crucial call — or non-call — from the officials is right in the center of it.

That’s why Mark Cuban is so upset about what looked to be an officiating blunder that gifted the Warriors two free points at the end of the 3rd quarter.

Toward the end of the 3rd quarter, there was a sequence after a dead ball and a timeout where the Mavericks thought it was actually their ball. They lined up on the other end of the floor thinking the ball was advanced to their basket.

But officials ruled that the Warriors actually possessed the ball. They inbounded it underneath their own basket and Kevon Looney got two free points without any resistance.

Mark Cuban was absolutely furious after this play. He called it the “worst officiating non-call mistake” in league history.

That’s probably a bit of hyperbole, especially since it’s not actually clear that the officiating crew actually got the call wrong. It actually just seems like the Mavericks weren’t paying much attention to the situation or the time.

Let’s dive into it.

The Mavericks unveiled a perfect statue for Dirk Nowitzki, featuring his signature fadeaway jumper

This is immediately one of the best statues in sports.

After retiring his jersey number earlier this year, the Dallas Mavericks honored Dirk Nowitzki with a statue outside American Airlines Center.

Nowitzki, who won the NBA MVP in 2007 and NBA Finals MVP in 2011, is widely considered one of the most important and influential players in league history.

It was only a matter of time until the Mavericks, the only NBA team that he ever played for during his storied career, honored the 14-time All-Star with a statue commemorating his contributions to the team.

But it was an especially wonderful tribute to Nowitzki, who now officially serves as a special advisor for the Mavericks:

Nowitzki was known for his signature fadeaway jump shot, and that was immortalized with his statue outside of the arena in Dallas. The statue was inscribed with the motto “Loyalty Never Fades Away” (which is 21 letters, one for each season he spent with the team).

Even though it is the most obvious way to tip your hat to Nowitzki, Mark Cuban and the Mavericks totally knocked it out of the park. The details are phenomenal, even getting the exact shoes he wore while connecting on his one-legged fadeaway.

Just take a look at this photo and you will see why it immediately became one of the best statues in sports:

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Mark Cuban confirms Kemba Walker signing: We wanted to add some flexibility to our offense

Brad Townsend: Mark Cuban to me on addition of Kemba Walker: “We wanted to add some flexibility to our offense. Like last year at this point, we have great shot quality, particularly from the 3, but we have struggled to make enough of them. Kemba …

Brad Townsend: Mark Cuban to me on addition of Kemba Walker: “We wanted to add some flexibility to our offense. Like last year at this point, we have great shot quality, particularly from the 3, but we have struggled to make enough of them. Kemba will give J-Kidd more offensive flexibility.”

Source: Twitter @townbrad

What’s the buzz on Twitter?

The Vertical @YahooSportsNBA
Mavericks reportedly plan to sign former Knicks PG Kemba Walker.
➡️ https://t.co/Gshmssmrx8 pic.twitter.com/GT9dEQYJPA10:48 AM

Brad Townsend @townbrad
Mark Cuban to me on addition of Kemba Walker:
“We wanted to add some flexibility to our offense. Like last year at this point, we have great shot quality, particularly from the 3, but we have struggled to make enough of them. Kemba will give J-Kidd more offensive flexibility.” – 10:45 AM
Brad Townsend @townbrad
Souces confirm, In: Kemba Walker, 32. Out: Campazzo. Campazzo played 3 minutes in Milwaukee last night and was told afterward of his impending release.
Walker’s knee issues are well-chronicled, but the Mavs’ need for a third creator has been glaring from moment Brunson left. – 10:17 AM
Jeff Wade @SkinWade
“It’s never been basketball [performance]. It’s just been my knee. I don’t have [anything] to prove. Everybody knows what I’m about over the years, what I have done in this league.” – Kemba
Snatched from the @Marc Stein email blast. You should subscribe if you don’t already – 10:06 AM
Cameron Tabatabaie @CTabatabaie
Kemba Walker reportedly joining Dallas Mavericks
Via @TheCelticsWire
celticswire.usatoday.com/2022/11/28/rep…9:23 AM
Tim MacMahon @espn_macmahon
On @Adrian Wojnarowski Pod earlier this month, Kemba Walker said he was training in Florida to prepare for a bench contributor role. Walker: “I just know that I have the ability to help someone, to help a team. I know I can still play basketball at a high level.” open.spotify.com/episode/6GSId6…9:09 AM
Jeff Stotts @InStreetClothes
Re: Kemba Walker: The talent isn’t a question, it’s the knee. I previously discussed the injury with @Jared Weiss in 2020. Casey Smith and his crew are one of the best medical groups in the NBA and should be up for the challenge. theathletic.com/2235643/2020/1…8:48 AM
Tim MacMahon @espn_macmahon
Source confirms Mavs’ plan to sign Kemba Walker to address the glaring need for another creator in Luka Doncic’s supporting cast. @Marc Stein first – 8:47 AM
James Plowright @British_Buzz
I think Kemba is worth a look in Dallas. I’ve got some concern with both him and Luka on the court defensively. If anything I think it could be key for the non-Luka minutes, him and Chris Wood project to be a good PnR duo. Kemba played with Wood in Charlotte in 2017 – 8:39 AM
Brian Robb @BrianTRobb
New: Former Celtics guard Kemba Walker has found a new home per @Marc Stein masslive.com/celtics/2022/1…8:35 AM
James Plowright @British_Buzz
Hornets fans will have to wait until the end of the season to see Kemba Walker play against his former team. Charlotte play Dallas in a Home/Away back to back on March 25th/26th. pic.twitter.com/35xk2xR9XJ8:26 AM

Chris Mannix @SIChrisMannix
Mavs set to sign Kemba Walker, as @Marc Stein reported. Interested to see what Walker has left. Just has not been the same since the second half of his first season in Boston. Still has some offensive firepower but will need to defend to stay on the floor. – 8:14 AM
Brian Geltzeiler @BGeltzNBA
If the Mavericks think that Kemba Walker is the answer, they’re likely not asking the right question. – 7:41 AM
Marc Stein @TheSteinLine
The Mavericks are nearing a deal to sign former All-Star guard Kemba Walker, league sources tell me.
Full story here via my Substack: marcstein.substack.com/p/mavericks-cl…6:57 AM

More on this storyline

Shams Charania: The Dallas Mavericks plan to sign Kemba Walker and waive Facundo Campazzo, sources tell @TheAthletic @Stadium . -via Twitter @ShamsCharania / November 28, 2022
The Mavericks would have to create a roster spot to sign Walker, which is most easily be done by waiving Facundo Campazzo. The Argentinean guard, who played alongside Mavericks star Luka Dončić at Real Madrid in Spain, has been used sparingly in seven games since Dallas signed Campazzo to a non-guaranteed contract just as the season was starting in mid-October. -via marcstein.substack.com / November 28, 2022
Eric Smith: Jason Kidd re: Anunoby _____ OG is playing at a high level on both ends He’s going to be talked about as defensive player of the year  I’d say he’s having an all star year -via Twitter @Eric__Smith / November 26, 2022

Mavericks owner Mark Cuban offers praise for late Bill Russell

Making positive change in your own community is the best way to honor Bill Russell, according to Dallas Mavericks owner Mark Cuban.

When the late Bill Russell passed away this summer, he left behind an unimpeachable legacy both on and off the court. Throughout the ’22-23 season, the Boston Celtics have joined the NBA and folks across basketball in honoring Russell. “Bill Russell was a legend.” Jaylen Brown said in a pregame address on opening night. “He was much taller than he was in person just because of what he stood for, what he represented, so may he rest in peace.”

From commemorative jerseys and court decals to league-wide ceremonies and even motions in the halls of Congress, the scale and scope of Russell’s impact has been enormous.

Dallas Mavericks owner and team governor Mark Cuban recently added his voice to the ongoing chorus of praise and admiration.