Tag: LSU NIL

Kim Mulkey doesn’t think NIL a distraction for LSU women’s basketball stars Flau’Jae Johnson, Angel Reese

With the success LSU has had on the court comes the opportunity for distractions.

The LSU women’s basketball team has seen a lot of success over the past two seasons, but with that success comes the opportunity for distractions.

Several Tigers are among the highest-valued athletes in the nation when it comes to NIL benefits, including [autotag]Angel Reese[/autotag], who has been involved in a number of partnerships, and [autotag]Flau’Jae Johnson[/autotag], who is a budding rapper off the court.

Johnson’s NIL efforts have been particularly noteworthy, and she was featured in a local commercial in Baton Rouge that aired during the Super Bowl.

[autotag]Kim Mulkey[/autotag] was asked about NIL, and she said that she doesn’t believe it takes away from what the players are trying to do on the court — namely, repeat as national champions.

“I guess they do great. All I know is I judge them based on when they’re on the floor and it’s the same old Angel and the same old Flau’jae,” Mulkey said, per On3. “They’re out here to try and do what they did last year.

“I didn’t see that Super Bowl commercial and they were hollering. It was gone by the time I got back in the room. I’m sure she’s still doing the same stuff she’s always done.”

LSU sits at 21-4 on the season and 8-3 in conference play as it prepares for a rematch against Texas A&M on Monday night looking for the season sweep.

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Prime Video to release docuseries covering 2023-24 LSU athletics season, NIL

The series is set to prominently focus on name, image and likeness benefits.

It’s been a memorable athletics season so far for the LSU Tigers, and it seems fans will get a chance to take a deeper look at that success.

Amazon Prime Video has greenlit a new docuseries called The Money Game that will provide an in-depth view of the athletic department during the 2023-24 season. The series will feature both the on and off-field developments with a heavy focus on name, image and likeness benefits, of which LSU has been at the forefront.

It will star women’s stars and NIL powerhouses [autotag]Angel Reese[/autotag], [autotag]Flau’Jae Johnson[/autotag] and [autotag]Livvy Dunne[/autotag], and it will also feature quarterback [autotag]Jayden Daniels[/autotag], who won the Heisman Trophy in 2023.

“The docuseries follows, in real time, a historic turning point in the NCAA upon policy changes on name, image, and likeness (NIL) rights—guaranteed to shape the trajectory of college sports forever—highlighted by the surreal experiences of LSU’s top players, coaches, and administrators,” Amazon said in a release. “LSU, the flagship university of the state of Louisiana, is one of the most iconic brands in college athletics. LSU boasts an SEC-best 51 team national championships and is currently home to three of the top-10 collegiate earners in NIL.”

This is an excellent chance for LSU to market its athletics department as well as its NIL opportunities given to players. It is not currently clear when the series is set to release.

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WATCH: Angel Reese gifted entire LSU women’s basketball team Beats headphones ahead of South Carolina game

Angel Reese is using her NIL platform to give back to her teammates.

[autotag]Angel Reese[/autotag] has one of the biggest NIL profiles in college sports, and she’s using that opportunity to give back to her teammates.

Ahead of Thursday night’s game against No. 1 South Carolina, in which LSU ultimately fell short in heartbreaking fashion after leading for most of the game, Reese gifted here entire team a set of Beats headphones as part of an NIL deal with the company.

She shared the moment the team found out in a video on TikTok.

We have a big game tomorrow, and keeping us focused and just staying together as a team,” Reese said in the clip. “Talent wins games, but teamwork wins championships. So, here’s something to keep us all locked in to push forward for the rest of this season, one game at a time.”

@angelreese10

Glad I was able to do this for my LSU family! Looking forward to the future with @Beats by Dre #geauxtigers 💛💜

♬ original sound – angel reese

The team let out an audible gasp when they realized what the gifts were, followed by cheers from the team and staff. The gift also featured a card reminding the players that teamwork wins championships.

While the Tigers ultimately fell short on Thursday night, they’ll hope gestures like this keep camaraderie high as we approach the most important part of the season.

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WATCH: LSU walk-on tight end GiVanni Peterson receives scholarship through NIL deal

Through an NIL deal with Baton Rouge-based restaurant chain “Walk-On’s,” GiVanni Peterson is now a scholarship player.

Through a unique name, image and likeness deal, walk-on LSU tight end [autotag]GiVanni Peterson[/autotag] was surprised with a full scholarship on Wednesday.

Sports bar and restaurant chain “Walk-Ons” announced the day as National Walk-Ons Day as part of its 20th-anniversary celebration, a tradition that will continue the third Wednesday of every September moving forward.

As part of the celebration, the Baton Rouge-based restaurant announced an NIL deal with Peterson that would award him a scholarship, as was announced in a team meeting with coach [autotag]Brian Kelly[/autotag] and company founder Brandon Landry, a former walk-on himself on the LSU basketball team.

“I don’t know if it will ever hit me because I need to keep that chip on my shoulder, that grind, that mindset,” Peterson said in a video posted to Instagram. “What got me here is going to take me farther. This is not the end, this is just another step in the direction I’m moving.”

https://www.instagram.com/reel/CxdOSwfOV2B/?utm_source=ig_embed&ig_rid=cab857e7-9202-48c3-b809-413e36d8cf97

Peterson is a redshirt sophomore from Highlands Ranch, Colorado, where he attended Valor Christian High School. He appeared in three games in 2022 as a redshirt freshman but is yet to make an appearance this season.

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Jayden Daniels gifts LSU team Beats headphones as part of new NIL deal

Jayden Daniels seems to be ingratiating himself with his teammates entering his second year as a starter.

As the starting quarterback for a College Football Playoff contender and one of the preseason leaders in the betting odds to win the Heisman Trophy, [autotag]Jayden Daniels[/autotag] has a sizable name, image and likeness profile.

The Tigers signal-caller was one of 15 college football players to recently sign an NIL deal with Beats as part of the inaugural “Beats Elite” class. According to On3, the selected players will be featured in marketing campaigns while also sporting custom products in public.

Several of the players also gifted Beats headphones to their entire team, and Daniels was one of the players to do so.

According to On3’s NIL valuations, Daniels is worth $563,000 in annual value. That ranks 57th among college football players and 78th among college athletes overall.

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Angel Reese donates to cover year’s tuition for her high school basketball team

Angel Reese is using her NIL profile to give back to her hometown community.

While the advent of name, image and likeness rights has allowed athletes to make money while in college, it also allows them to raise money to give back to their local communities.

We saw LSU’s [autotag]Flau’Jae Johnson[/autotag] do so recently for the Boys & Girls Club in her hometown of Savannah, Georgia, and fellow women’s basketball star [autotag]Angel Reese[/autotag] is doing the same.

Reese is donating $12,000 to her alma mater Saint Frances Academy in Baltimore to cover a year’s worth of tuition for the school’s current women’s basketball team. The fund Reese is donating to is the same fund that helped pay her tuition throughout her four years at Saint Francis.

Reese was one of the top players in women’s college basketball last season while leading the Tigers to their first national title, and that’s resulted in a significant boost to her NIL profile. She’s now valued at $1.7 million, ranking No. 6 in On3’s NIL rankings.

And Reese is using that profile to give back to the next generation of college basketball players in her home community.

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LSU’s Mason Taylor signs NIL deal with John Deere dealer

Mason Taylor’s profile continues to grow entering his sophomore season.

LSU tight end [autotag]Mason Taylor[/autotag] has joined teammates [autotag]Harold Perkins[/autotag], [autotag]Emery Jones[/autotag] and [autotag]Will Campbell[/autotag] by becoming the latest Tigers football player to sign a name, image and likeness deal with Sunshine Quality Solutions, a John Deere dealer with 17 locations in southern Louisiana and Mississippi.

“I’m excited to partner with Sunshine,” Taylor said in a statement. “It’s a blessing to partner with such a reputable company and utilize my Name, Image, and Likeness for a fun and impactful campaign. We took a concept that can relate with, clearing a path to victory, and put a little twist on it. I’m excited for everyone to see the work we are doing together.”

The sophomore enters his second season with the team with high expectations after earning Freshman All-SEC honors a year ago. His most notable moment came in the upset win over Alabama in which he caught the game-winning two-point conversion in overtime.

With his growing profile, Taylor — son of Pro Football Hall of Famer Jason Taylor — is seeing that pay off in terms of NIL deals.

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5-star WR Dakorien Moore sees big uptick in NIL valuation after committing to LSU

Though he can’t currently sign NIL deals, Dakorien Moore is quickly building his profile after committing to the Tigers.

The Tigers landed a player to build the 2025 recruiting class around over the weekend when they landed five-star Duncanville, Texas, receiver [autotag]Dakorien Moore[/autotag].

Moore, who ranks as the No. 10 overall prospect in 2025 according to On3, is the highest-rated commit in LSU’s class. And as we’ve seen, being a top-tier prospect is a lucrative game.

Since committing to the Tigers, Moore has seen a significant uptick in his name, image and likeness valuation from On3, seeing a $38,000 increase to $214,000. Moore can’t currently capitalize on that as high school athletes are not permitted to sign NIL deals in Texas, but he will certainly have his pick when he gets to college.

On Saturday, just 48 hours removed from four-star running back Caden Durham announcing his commitment to LSU, his Duncanville teammate Dakorien Moore followed suit and pledged to the Tigers. It was a crucial two days for LSU. A five-star and the No. 2 wide receiver prospect on the On3 Industry Rankings or the 2025 recruiting cycle, Moore had 44 receptions for 764 yards and six touchdowns last season. He averaged 17.4 yards per catch for the Texas 6A D-I state champions. While he can’t sign NIL agreements as a high school athlete in Texas, he has nearly 40,000 social media followers.

“I liked just the vibes and energy from the coaches,” Moore told The Bengal Tiger staff. “It’s a cool place, to play ball and to just live around. They have always been at the top for me. It’s just WRU. You’re wrong if you didn’t have LSU at the top as a wideout.”

Between gymnast [autotag]Livvy Dunne[/autotag] and women’s basketball stars [autotag]Angel Reese[/autotag] and [autotag]Flau’Jae Johnson[/autotag], LSU is quickly becoming an NIL destination. Now, the football program could also be getting in on that action with one of the top players in the 2025 recruiting class.

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LSU’s Angel Reese hosting back-to-school giveback block party at former high school

Angel Reese will be giving away school supplies, backpacks and other items at her alma mater Saint Frances Academy in Baltimore.

Another LSU women’s basketball star is using her name, image and likeness profile to give back to her local community.

After [autotag]Flau’Jae Johnson[/autotag] hosted an event benefitting the Boys & Girls Club in her hometown of Savannah, Georgia, [autotag]Angel Reese[/autotag] is following suit with an event of her own.

Reese is hosting a back-to-school giveback block party at her high school alma mater, Saint Frances Academy in Baltimore. Reese will be giving away school supplies, backpacks, food and personal hygiene items. The event will feature a live DJ and bounce houses, according to a promotion Reese posted on her social media.

Reese was one of the best players in the entire country this past season as she led LSU to its first national title. She’s expected to lead a talented team once again as the Tigers look to defend their championship.

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Jayden Daniels signs new NIL deal with Raising Cane’s

Jayden Daniels became the latest LSU athlete to ink a deal with Raising Cane’s.

LSU quarterback [autotag]Jayden Daniels[/autotag] became the school’s latest athlete to sign a name, image and likeness licensing deal with iconic Louisiana fast-food restaurant Raising Cane’s, according to On3 NIL reporter Pete Nakos.

Daniels, a transfer addition from Arizona State last fall who was named to the preseason Third Team All-SEC by the media entering his fifth season in 2023, announced his new deal with a promoted Instagram post.

NIL deals with Raising Cane’s are nothing new for the Tigers, who saw women’s basketball stars Angel Reese and Flau’Jae Johnson and several members of the baseball team promote the restaurant following those sports’ respective national titles.

“Nothing I like better than touchdowns and chicken fingers,” Daniels wrote in the post.

https://www.instagram.com/p/CvyJRgbta2C/?utm_source=ig_embed&ig_rid=9ce8e7a4-ab7e-4c3e-91af-871e51248a0e

Daniels has a social media following nearing 100,000, and his NIL valuation of $566,000 ranks him at No. 78 among all college athletes, according to On3. He’s already signed an NIL deal with a high-profile player in the space in Gordan McKernan Injury Attorneys, and there will likely be more deals to come if Daniels has the Heisman-contending season many expect.

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