Tag: LSU Gold

LSU announces new ‘Bayou Traditions’ NIL collective

LSU announced a step forward in the name, image and likeness game on Monday.

LSU is taking another step with its NIL game.

On Monday, LSU announced “Bayou Traditions” and named it the “official collective of LSU athletics.”

“Bayou Traditions is a new way LSU fans can support the success of our championship athletic programs and our elite student-athletes in the NIL era,” athletic director [autotag]Scott Woodward[/autotag] said in a release.

“Bayou Traditions” will give fans a chance to contribute monthly and one-time donations. It also becomes the presenting sponsor of LSU Gold, LSU’s streaming service that delivers exclusive video content to fans.

According to a report, the president of TCU’s NIL collective will make an impact with LSU’s new collective.

The release stated that TAF, the Tiger Athletic Foundation, will remain the sole philanthropic arm of LSU Athletics.

NIL became legalized across the NCAA in the summer of 2021. College football will be entering its third year of the NIL era in 2023. One figures this collective should make a significant impact on LSU’s efforts.

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LSU announces creation of new subscription-based content streaming service

The Tigers are dipping their toes into the streaming game.

Beginning on Aug. 1, Tigers fans will have a new way to engage with their favorite team.

LSU announced in a press release on Monday the creation of LSU GOLD, a subscription-based streaming service that will feature behind-the-scenes footage, podcasts, interviews and an all-access documentary focused on coach Brian Kelly’s first season in Baton Rouge.

Per the release, the service will cost $8.99 per month and will be available on mobile and desktop as well as on streaming platforms like Roku, Apple TV, Android TV and Amazon Fire TV. It will be produced by South Stadium Productions, the content division of the Tigers’ athletic department.

“Through the launch of our subscription content network, LSU GOLD, and the convergence of our creative talents in South Stadium Productions, LSU Athletics is taking the next step to ensure we continue to lead the nation in innovative, engaging storytelling,” athletics director [autotag]Scott Woodward[/autotag] said in the release. “We are excited to offer our fans a subscription service to connect them closer to the teams they love, and we are confident the team we are assembling and the infrastructure we are building will help us further engage the most passionate fans in the country and take the already-iconic LSU brand to new heights.”

Streaming will likely only continue to play a bigger role in the sports media ecosystem in the coming years, and LSU is getting ahead of the curve by creating its own proprietary service now.

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