The NBA is developing a new direct-to-consumer streaming platform in partnership with Microsoft that aims to improve the viewer experience through personalized broadcasts, league and company executives announced on Thursday. The streaming service will use Microsoft’s machine learning and artificial technologies to stream NBA games with “next-generation, personalized game broadcasts and other content offerings,” according to a press release. In a multi-year deal, Microsoft was also named the official artificial intelligence, cloud and laptop partner for the NBA, the WNBA and other properties.
Tag: League Pass
“This partnership with Microsoft will …
“This partnership with Microsoft will help us redefine the way our fans experience NBA basketball,” NBA Commissioner Adam Silver said in a statement. “Our goal, working with Microsoft, is to create customized content that allows fans — whether they are in an NBA arena or watching from anywhere around the world — to immerse themselves in all aspects of the game and engage directly with our teams and players.”
The NBA did not set a launch date for …
The NBA did not set a launch date for the streaming service, which will incorporate its existing “League Pass” subscription plan that gives fans access to out-of-market games. However, the NBA’s deal with Microsoft takes effect beginning with the 2020-21 season.
Arash Markazi: The NBA is sending the …
Arash Markazi: The NBA is sending the following letter to fans later today regarding free league pass access till April 22. pic.twitter.com/PyCfQgbyH8
NBA makes League Pass free to all in light of pandemic
The NBA has made League Pass free so fans can watch classic and condensed games and highlights free of charge while holed up because of the pandemic.
Can’t find a live NBA (or any basketball) game to watch?
The league feels your pain, which is why they have made League Pass free to all so that fans can easily re-watch favorite contests again — and for those of us who missed games to work or other responsibilities, for the first time.
Darren Rovell of the Action Network reports that the NBA has made not only full classic games free for all to watch, but also condensed replays and highlight videos from the entire 2019-20 season.
With most of us doing the right thing by staying in and remaining socially distant when we are able, filling the hours can be a challenge.
JUST IN: The @NBA has given the masses a lot more to watch, as League Pass is now FREE. In absence of live games, fans have access to classic games and full length and condensed replays of all games from this season.
— Darren Rovell (@darrenrovell) March 18, 2020
And of course life without basketball is enough of an issue for most of us, so this is a most welcome development in solidarity with self-quarantiners.
Now is maybe the best chance you’ll ever have to watch all those classic Celtics games you missed — or just get caught up to speed on how this season went if you tend to work during game time.
[lawrence-related id=31034,31025,31006,31000]
Meanwhile, the NBA says that 35% of its …
Meanwhile, the NBA says that 35% of its single-game NBA League Pass purchases now come from Latin America. Partnerships with the Novo Basquete Brasil and NBA regular season games played in Mexico have also boosted fan engagement. Mexico City additionally will soon be home to an NBA G League team beginning this fall.
For now, and probably forever, Lawler, …
For now, and probably forever, Lawler, 81, is keeping tabs on the Clippers from afar. He has a subscription to N.B.A. League Pass, which he and his wife have been wearing out from their living room couch. On Sunday night, they tuned in to watch the Clippers pummel the New Orleans Pelicans.