Adam Silver: It’s been more than four …

Adam Silver: It’s been more than four months since we last played NBA basketball. Tonight we restart the season with 22 teams in Orlando and attempt to establish our new normal. And while spectators won’t be there in person, fans remain at the heart of our game. We’re introducing several elements to improve the live game viewing experience, including multiple, new camera angles, enhanced audio of players and coaches, a feature on our NBA app that allows for virtual crowd reactions, customized alternative streams on NBA League Pass with statistical overlays and influencers calling the action, and video boards surrounding the court featuring hundreds of fans watching from home.

All 88 seeding games will air outside …

All 88 seeding games will air outside the U.S. and Canada on NBA League Pass. The 88 seeding games include 41 games that will air in primetime in Latin America and 40 games that will air in primetime in Europe, the Middle East and Africa on the NBA’s broadcast partners in those regions and NBA League Pass, the most-ever games to air in primetime internationally in a two-week period.

Exhibitions start with a four-game …

Exhibitions start with a four-game slate Wednesday and continue through July 28. Each team will play three exhibitions, and the last two for each club will have the traditional 12-minute quarters. Plans call for all 33 exhibitions to be televised by some combination of local TV, national TV, NBA TV or NBA League Pass. The league is still working on some of the specifics for the first games, including whether to give teams the option of wearing uniforms or practice gear.

Azure will act as the platform to …

Azure will act as the platform to broadcast live and on-demand basketball games, with personalised content, on the NBA’s digital channels. NBA Digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. Dan Rossomondo, NBA senior vice-president, global media and business development, told SportBusiness the deal is important to the NBA because fan “user experience expectations and consumption patterns are rapidly changing”. “Microsoft will help us redefine the way our fans around the world experience NBA basketball – by innovating the live game experience and integrating various elements of NBA fandom in a seamless way,” he said.

As most League Pass obsessives would …

As most League Pass obsessives would guess, the Brooklyn Nets (+147) and New York Knicks (106) had the two most loved broadcasts. These are a little bit of a cheat code for MSG (Knicks) and YES (Nets) because they attract arguably the two best play-by-play announcers in the NBA. The Nets have Ian Eagle doing the majority of the broadcasts for their local viewings, when he isn’t off filling in NBA games on TNT, college basketball and NFL on CBS, or The French Open for the Tennis Channel. The Knicks have Mike Breen doing the majority of their local broadcasts when ABC and ESPN don’t tear him away for nationally televised games.

Last month, the NBA and Turner made …

Last month, the NBA and Turner made out-of-market games through NBA League Pass free to fans until play resumes, akin to steps taken by other U.S. professional sports leagues. The promotion opens the league’s entire library of classic games up to fans, including action from the 2019-2020 season. NBA League Pass typically costs consumers between $29.99 to $124.99 per year. Packages range from NBA TV broadcast games plus analysis to single-team passes and all NBA out-of-market games aired without commercials.

However, the NBA League Pass promotion …

However, the NBA League Pass promotion is not intended to convert free users into paying customers when the NBA does return, Turner said. “Our sole intention with this complimentary access to NBA League Pass was to put the fan first,” Tina Shah, executive vice president and general manager of Turner Sports, said. “The NBA is premium content, and conversion was not a factor in the decision.”