WATCH: Netflix drops first trailer for series focusing on Jerry Jones, Cowboys ‘soap opera’

From @ToddBrock24f7: No date for “America’s Team: The Gambler and His Cowboys” has been announced, but 1 line from Jones in the trailer certainly sets the tone.

The Cowboys’ current chances of making this postseason are roughly the same as being struck by lightning while being attacked by a shark, but there’s something else being offered up to fans as a timely diversion.

Come to think of it, it’s probably just as much for the franchise’s many haters, too… and it’s coming to small screens everywhere in the coming year.

Netflix has dropped the first official trailer for America’s Team: The Gambler and His Cowboys, the new docuseries focusing on billionaire Jerry Jones and his ownership of the most-recognized and highest-valued franchise in sports.

News of the project was announced in May, but there is no premiere date yet established for what was conceived to be a 10-part series of 45-minute episodes.

The short preview posted to social media on Thursday gives glimpses of just some of the notable figures who sat down to be interviewed. Former Cowboys stars Emmitt Smith, Deion Sanders, Troy Aikman, Herschel Walker, and Michael Irvin can be seen, as can former President of the United States George W. Bush.

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But no moment in the 30-second clip will get more mileage on the sports-talk circuit- not to mention eye-rolls from Cowboys fans- than a pair of very telling quotes from Jones himself, shown during a montage of historic Cowboys moments.

“It’s bigger than winning football games,” Jones says at one point.

“Keep ’em talking,” he says in a later voiceover. “It’s a soap opera 365 days a year.”

Cowboys fans know that all too well. And though they’d certainly prefer a little less melodrama and a lot more postseason success, they’ll likely be tuning in nevertheless once the Netflix docuseries goes live.

America’s Sweethearts: Dallas Cowboys Cheerleaders was a massive hit for the streaming service in 2024 and has been greenlit for a second season in 2025, continuing the brand’s seemingly never-ending media presence.

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Cowboys become first sports franchise ever to reach $10 billion valuation

From @ToddBrock24f7: The numbers from Forbes also show that the Cowboys have the highest operating income, and- by far- the most valuable brand in the NFL.

The Cowboys, though not not yet mathematically eliminated from playoff contention this season, will almost certainly extend their championship drought to a 29th year.

Nevertheless, they are continuing their dynasty as the most valuable sports franchise on the planet… by far.

Forbes has released its annual list of the NFL’s most valuable teams, and the Cowboys have come out on top for the ninth straight year, with a hefty margin separating them from everyone else.

The team that Jerry Jones bought in 1989 for a then-record $140 million now has a valuation of $10.1 billion. That figure is up 12% from last year and makes the club the first franchise- in any sport- to hit a staggering eleven digits.

Dallas was also the first team to reach the $5 billion threshold (in 2018) and the $6 billion mark, in 2021. To further illustrate how exponentially the NFL’s coffers have exploded in recent years, consider that even the Cincinnati Bengals, the league’s least valuable franchise for 2024, have now reached $4 billion, a number that was an unthinkable record when the Cowboys hit it… only nine years ago.

The Cowboys’ current $10.1 billion valuation is $2.5 billion ahead of the second-ranked team, the Los Angeles Rams, and more than double that of 11 other NFL teams.

Worth noting, though: that latter group of clubs includes Baltimore, Buffalo, and Detroit, teams that all have a much better chance of winning a ring before the 5-8 Cowboys… as well as the Kansas City Chiefs, who seek to win an unprecedented third straight Super Bowl this season.

One has to wonder if Jones would trade a sliver of his valuation for some of the success those teams are enjoying this year. (The most jaded fans assume he would not.)

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A further breakdown of the Cowboys’ $10.1 billion valuation shows that nearly $800 million in 2023 came from local revenue, meaning ticket sales, sponsorships, merchandise, and other streams specific to the Cowboys. No other NFL team even topped $400 million.

Almost four billion dollars of the $10.1 billion total is the Cowboys’ portion attributable to revenue shared among the league’s 32 teams. The size of Dallas’s market counts for another $2.27 billion. AT&T Stadium as a venue counts for $1.99 billion of value, and the Dallas Cowboys brand itself contributes $1.91 billion.

That last number is especially impressive. No other NFL team comes even close to Dallas’s $1.91 billion; the New England Patriots have the league’s second-most valuable “brand,” at $694 million, but that’s still more than 2.5 times less than the Cowboys’.

The Cowboys’ operating income is also tops in the league, pegged at $564 million; the Rams spend essentially half that, at $286 million.

But they’re still turning an absurd profit. When Forbes first ranked the NFL’s teams by valuation in 1998, Dallas led the pack at $413 million. This year’s $10.1 billion represents a mind-boggling 2,346% increase. Try getting that kind of ROI on absolutely anything else. It’s no wonder private equity firms are scrambling to own even the tiniest crumbs of ownership now being offered by some clubs.

But all of those astronomical dollar figures pale in comparison to the number that’s supposed to mean the most in professional football: five. That’s how many Super Bowl trophies stand in the lobby of the Cowboys’ team headquarters. That total hasn’t changed since 1996.

Until it does, no matter how many digits and commas there are in this year’s bottom line, the word valuation has very little value whatsoever to Cowboys fans, who continue to wait for their team to make the cover of something other than a money magazine.

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Jerry Jones might give Cowboys’ Mike McCarthy a contract extension because he’s deeply unserious

This is loser behavior.

Dallas Cowboys owner Jerry Jones might consider extending head coach Mike McCarthy‘s contract. Yes, that’s a serious statement.

If you’re a Cowboys fan, I suggest you look away now because reading this might infuriate you. All Eagles, Commanders and Giants fans, prepare to have a good laugh because what is about to be shared is profoundly unserious behavior. On Tuesday, while speaking on a local radio station, Jerry Jones revealed that giving Mike McCarthy an extension is not something out of the realm of possibility.

“I don’t think that’s crazy at all,” Jones said. “That’s not crazy. Mike McCarthy’s one outstanding coach…This is a Super Bowl-winning coach. Mike McCarthy has been there and done that. He has great ideas…We got a lot of football left.” Sure, Jerry. Let us know how that works out. It’s fine. It’s not like McCarthy isn’t 1-3 in the playoffs with the Cowboys, and his last Super Bowl wasn’t 14 years ago. HOW ‘BOUT DEM COWBOYS.

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Jerry Jones won’t rule out extending Mike McCarthy as Cowboys coach

Jerry Jones with some praise for coach Mike McCarthy

Maybe it is just the spirit of Thanksgiving. Or the afterglow of the upset win over the Washington Commanders.

On his weekly radio show appearance, Dallas Cowboys owner Jerry Jones was in a good mood about his head coach Mike McCarthy.

“I don’t think that’s crazy at all. That’s not crazy,” Jones said. “Listen, Mike McCarthy is an outstanding coach … Mike McCarthy has been there, done that. He’s got great ideas. So the bottom line is in no place in my body language or anything else have you seen an indication about what we’re going to be doing relative to this staff at the end of this year. And we shouldn’t. We’ve got a lot of football left.”

Prior to this season, the Cowboys coach had three consecutive 12-win seasons. Injuries and the usual chaos around Dallas saw the team fall to 3-7 before the win at Washington.

“I just think the game is too important. The win is too important,” Jones said. “You look at a coach and, boy, a coach is sitting there, don’t think they don’t add up their wins and losses during their career and they don’t like to have a loss on there if they can just ask for it. And so my point is, for all of us, a win is a very satisfying thing under any circumstance and it helps you build.

“And so there’s a lot of ambiguity with those draft picks. As you know, I’ve had draft picks that were extraordinarily high that didn’t work. I’ve had them low that knocked it out of the park. And so you’ve got to weigh what happens when you get the picks and the odds of you knocking one out of the park there as well, as opposed to winning a game.”

Jerry Jones claims he isn’t ruling out an extension for Cowboys HC Mike McCarthy

Never one to waste an opportunity to be in the headlines, the Cowboys owner spoke words about McCarthy’s future not being set in stone. | From @ArmyChiefW3

Dallas Cowboys owner Jerry Jones took to the airwaves Tuesday for his weekly radio interview on 105.3 The Fan. His mood was obviously more upbeat than it has been over the last month and a half as Dallas was able to snap their five-game losing streak that wrapped around their bye week, with a 34-26 victory over rival Washington.

Among the several topics discussed was the future of Cowboys head coach Mike McCarthy. It’s widely assumed McCarthy, who is on the last year of his five-year contract, is a dead man walking; finishing out the contract before a new coach is recruited and the direction of the organization changes once again. But the mercurial owner certainly knows how to keep a story alive as he hinted that McCarthy could see an extension this coming offseason.

McCarthy resumed his coaching career in Dallas after being fired by the Packers, winning six games during the pandemic and dealt with injuries to many players including quarterback Dak Prescott. He entered the 2024 season with three straight 12-win seasons, but has failed to get past the divisional round of the playoffs in any of those campaigns.

This year, McCarthy’s offense has sputtered and any questions about him giving up play-calling were met with a swift and stout rebuttal.

Despite the down year, any thoughts of landing a top-10 draft pick by tanking the remainder of the season will have to wait as the owner still has hopes of making the playoffs.

Despite employing numerous All-Pro players along the offensive line during his tenure, the Cowboys run game has gradually fizzled and all the pressure was placed on quarterback Dak Prescott; similar to how McCarthy’s 13-year tenure in Green Bay with future Hall of Fame QB Aaron Rodgers ended.

A renewed run game along with more modern philosophies on both sides of the ball are theories a new coach could bring to Dallas in order to replace the short passing game meant to supplement the run in McCarthy’s Texas version of his West Coast offense.

While McCarthy will do everything he can to retain his current job, Cowboys fans may not be ready to endure another season of the Pittsburgh native and appear ready to move on to a more modern approach.

Are the Cowboys tanking? Dallas with several starters out vs. Commanders

The Cowboys receive some tough injury news ahead of Sunday vs. Commanders.

Dallas Cowboys owner Jerry Jones never gives up on a season. Despite how bleak a Dallas season looks, Jones makes the media rounds and insists everything is fine.

The current season isn’t going well for America’s Team. The Cowboys are 3-7 and have lost five in a row heading into Sunday’s NFC East battle against the upstart Washington Commanders (7-4).

Dallas has struggled all season. The defense is one of the NFL’s worst and, coincidentally enough, faces former defensive coordinator Dan Quinn on Sunday. Quinn led the Cowboys to three consecutive top-five defensive finishes before taking Washington’s head coaching position.

The Cowboys placed quarterback Dak Prescott on season-ending injured reserve last week, only two months after Prescott signed a record contract. Prescott wasn’t playing well before injuring his hamstring.

We know Prescott is out for Sunday’s game against the Commanders, but he’s not the only one. Dallas had a long injury on Friday’s final injury report.

David Moore of the Dallas Morning News reported Saturday that two of the Cowboys’ top players, guard Zack Martin and cornerback Trevon Diggs, did not make the trip to Washington. Martin was injured in Monday night’s loss to Houston and was listed as doubtful on the injury report.

Diggs was questionable.

Also, wide receiver Brandin Cooks was not activated from IR and will not play at Washington.

Incredibly, per Todd Archer of ESPN, Dallas will be without its five highest-paid players on Sunday at Washington in terms of 2024 salary cap numbers.

That leads to the question: Has Jones seen enough? One longtime Dallas writer even suggests that the Cowboys may be tanking.

Knowing the way Jones operates, that isn’t very likely. The Cowboys are dealing with several legitimate injuries. And, playing on a short week, Dallas isn’t willing to risk further injury to some of its best players with six weeks remaining in the season after Sunday.

This Cowboys starter playing for job in Week 12 with backup breathing down his neck

Cooper Rush is on a week-to-week basis at QB because fan interest in the Cowboys dwindles by the day. | From @ReidDHanson

Dak Prescott is out for the season and Cooper Rush is the Cowboys starting quarterback. It was true the moment Prescott went down with a hamstring tear three weeks ago and it remains true after owner Jerry Jones affirmed as much earlier in the week when he said Rush gives Dallas “the best to win.”

But what was true yesterday and is true today isn’t necessarily true for tomorrow. No assurances were given by Jones that Rush would remain the starting QB beyond Week 12, and if the veteran backup puts up another uninspiring performance against the Commanders, a QB change could be in the cards for the Cowboys.

After passing for just 45 yards in Week 10, Rush bounced back with a 354-yard performance against the Texans a week later. Based on pure yardage his second game looked strong but in an effort that only produced 10 points, it was far from satisfactory. Rush averaged -0.25 EPA/play against Houston posting an embarrassing -12.1 completion percentage over expected (CPOE).

Trey Lance, the QB behind Rush, brings with him extremely modest expectations of his own. At no point in his Cowboys tenure has he looked like a capable NFL QB, and unless the offense fundamentally changes its scheme with him under center, he’s unlikely to be any better than the veteran ahead of him.

What’s working in Lance’s favor is the same thing working against Rush: Mystery. Cowboys’ fans know exactly what they have in Rush. The 31-year-old has played in 32 games with Dallas. He’s a bus driver type who can hit some big passes on occasion but generally needs a strong supporting cast around him to succeed. He had that in 2022 when he went 4-1 as a starter. He doesn’t have that in 2024 as he currently stands winless.

Lance, on the other hand, is more of a wild card. With so little film on record, Lance could perform a variety of different ways if given a chance to start. He may not be the pocket passer Rush is, but his athletic ability adds intrigue to a completely unintriguing offense.

As much as Jones talks about Rush giving the Cowboys “the best chance to win,” Jones’ actions as of late suggest winning isn’t always his highest priority. Fair or not as an accusation, the Cowboys willingly downgraded their roster over the past offseason. NFC East rivals like Philadelphia and Washington took big steps to improve while Dallas took big steps to cut costs. Throughout the last 12 months Jones has repeatedly spoke of the marketability of the franchise and how much he values being in the news.

Creating and maintaining fan interest has been Jones’ biggest challenge in 2024 and it’s a battle he’s currently losing less than a week away from the Cowboys’ Thanksgiving showcase on national television. If Rush can’t get things done at the QB position on Sunday, Lance may very well get the start on Thursday.

Boring is bad word to Jones and the Cowboys offense has been certifiably boring under Rush. Lance may be a disaster but at least he’s not boring.

The Cowboys have become Jerry Jones’ nightmare – boring – putting Cooper Rush on notice and Trey Lance on standby.

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Cowboys to be without $100 million in salary cap players against Commanders

The Cowboys have a ton of money on the sidelines in NFL Week 13

The Dallas Cowboys’ season is sinking if not sunk.

Todd Archer of ESPN posted a great nugget about what Dallas will be without on Sunday when it plays the Washington Commanders.

How about five players that count $100 million toward the salary cap.

That should add to Jerry Jones’ case of indigestion over the 2024 NFL season.

Two America’s Teams: Daniel Jones is best, worst idea for Cowboys, Jerry Jones at same time

There’s a line of thinking where Daniel Jones makes sense to Jerry Jones. It’s in opposition to the other side of the coin, though. | From @KDDrummondNFL

Which reality do the Dallas Cowboys exist in? Are they the do-anything-for-attention glory hounds in the image of Jerry Jones many think? Or are they the intentionally-bad, rebuilding club they’ve presented themselves as in 2024? The answer may lie in whether or not they’ll put a waiver bid in for suddenly free quarterback Daniel Jones.

On Monday, at 4pm eastern time, the NFL will announce the team that Jones has been claimed by. Released by the New York Giants on Friday, teams have been given the weekend to claim his contract. That’s not going to happen. The scout-team safety, QB-4, former starter for Brian Daboll, was released as requested after the team decided not to gamble with his $23 million injury guarantee for 2025. Any club that claims his contract would inherit that risk, so he’s going to be a street free agent once that window closes. The Dallas Cowboys are one of several teams one could argue should attempt to sign Jones to a deal.

Clearly, the Cowboys are without Dak Prescott for the remainder of the season. Signing Daniel Jones is something Jerry and Stephen Jones must discuss to a certain degree, but how serious that conversation should be is a matter of perspective.

Jones isn’t good. He is better than Cooper Rush, though, and as the rest of Dallas’ roster tries their best to be healthy, he would be an upgrade to the most important position in the sport. Dallas’ chances of making the playoffs are so remote it would be one of the NFL’s most told stories if they were to figure things out and run the table to a 10-7 record. That’s near impossible with Rush, was darn-near impossible if Prescott miraculously healed, and somewhere in between the two with Daniel Jones and whatever learning curve would come with a signing.

But, signing Daniel Jones would certainly keep the ownership Joneses in the spotlight, and many people believe that’s their top priority. With Thanksgiving’s late-afternoon window presenting the Cowboys and the Giants, the conversation would be insanely interesting for a matchup between two teams with a combined five wins through 11 weeks of the season.

There’s zero reason for anyone to pay attention to Rush vs Tommy DeVito outside of hardcore fandom and “oh the TV is on in the background” with Nana Helen’s macaroni and cheese gets devoured.

From that perspective, signing Jones is quote-unquote worth something to Dallas. However, an upgrade to QB Jones would likely mean at least one or two wins the team may not otherwise get, and that’s counter to the idea of the rebuild.

The truth is, Dallas losing as many games as possible will help accelerate their rehabilitation. Higher draft picks, especially in a light draft like 2025 is projecting to be, means more tickets to the April lottery. More options means more chances to find the diamonds in the rough. From that perspective, the financial boost from the free advertising of the brand Daniel Jones represents is in opposition to the “mission” of improving the team long term.

Separating for a minute the idea for QB Jones to go be a backup for a contender, it makes sense why he would want to start in Dallas. What does owner Jones want most?

Cowboys owner Jerry Jones sings praises of Commanders OC Kliff Kingsbury

Does Jerry Jones have his eye on Kliff Kingsbury?

Does Dallas Cowboys Jerry Jones already have his eyes set on his next head coach?

In his weekly appearance on 105.3 The Fan in Dallas this week, Jones discussed the Cowboys’ Week 12 opponent, the Washington Commanders. Washington has a new head coach, Dan Quinn, who Jones knows all too well. Quinn spent the past three seasons in Dallas, leading the Cowboys to top-five defensive finishes each season.

Jones is aware of the Commanders’ impressive turnaround and offensive coordinator Kliff Kingsbury’s role in that turnaround. While Washington finally found a franchise quarterback (Jayden Daniels), Kingsbury has played a pivotal role in his early development.

“Well, Kliff is one of those guys that, if you don’t play him regularly, he’s a tough draw because he’s going to come out of there with some stuff that you might not — it’s a little unconventional,” Jones said via the Dallas Morning News.

Jones then praised Kingsbury — the Texas native and former Texas Tech head coach — further.

“I think a lot of him, he’s a friend,” Jones said of Kingsbury. “I think he’s done an outstanding job every place he’s been. I really think a lot of him and I think that he was ideal in working with the young quarterback. I say that because of all the great quarterbacks that he’s coached, go back [Patrick] Mahomes, you name them. So, yeah, that was a that was a very, very good move for Dan to get Kliff for his [offensive] coordinator.”

There’s a growing belief that Jones will move on from head coach Mike McCarthy. Despite a 45-31 record with the Cowboys, Dallas has failed to have playoff success.

Could he take Kingsbury away from Quinn? Jones doesn’t praise others unless he means it. He’s been watching Kingsbury for a long time. The Commanders would love to keep Kingsbury with Jayden Daniels, but another head coaching opportunity, especially one in his home state, may be too difficult for Kingsbury to pass up.

Washington hosts Dallas on Sunday in the first two meetings this season.