Christian Boehm, the founder and owner of the golf clothing company Jaxson Maximus, was watching TV when he got an idea for his Sexy Golf Girls shirts.
“The inspiration came from, you’ve probably seen the opening of a James Bond film, where the girls all swim through the water, and I was watching one of those one night and I’m like that’s really cool, I’m going to do something like that for golf,” Boehm told Golfweek.
As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.