Penn State continues to be evolving in the era of Name, Image, and Likeness. On Thursday, Penn State announced a merger between two core NIL collectives with Success With Honor and the Lions Legacy Club to form the the new group named Happy Valley United NIL.
Success With Honor was originally launched with a focus on benefitting student-athletes in each of Penn State’s 31 sports programs. The Lions Legacy Club was established to focus solely on efforts related to football players. Now, the two groups will work as one with a stronger and, hopefully, more connected outlet for benefitting Penn State’s athletes.
“Both groups have been great supporters of our NIL efforts to date, but this merger was an important step in our ever-changing collegiate athletics landscape,” Penn State athletics director Pat Kraft said in a released statement. “It was imperative for these two powerful collectives to join forces to provide a large breadth of NIL opportunities for student-athletes in all 31 of our sports programs to continue to push us forward.”
According to the release from Penn State, the new collective group will be powered by Blueprint Sports, which is led by Penn State alum Rob Sine. The new group will work to establish advisory boards specifically for football, basketball, and Olympic sports. In addition to accepting donations from fans and alums to benefit specific sports, fans will also be given opportunities to purchase select merchandise and collectibles to also help benefit the NIL initiative.
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