Lynch: The PGA Tour pulled up a Brinks truck for players. It’s time fans see some changes, too

Golf fans deserve to see their favorites stress-tested for a pay check.

Sunday will see a line drawn under the most memorable season in PGA Tour history, if not the tumult that rendered it so. At best, there’ll be a brief respite before the next announcement of defectors to the Saudi-backed LIV Golf circuit. When it comes, it will closely resemble those that have preceded it: an accomplished player window-dressed with dross, whose bank accounts will soon be more impressive than their trophy cases ever promised to be.

The anticipated departure of Cameron Smith is the biggest coup LIV has managed and, as a fishing buddy of Tour brass, one sure to be keenly felt. The names alongside Smith’s will serve only to underline the uncomfortable reality that mediocrity pays awfully well on the PGA Tour, even for the perpetually winless. The most familiar among them might be Cameron Tringale, but only because he’s followed almost everyone on Twitter. As of Saturday, that number is 29,458, an almost incalculable multiple of the crowd he’s ever likely to draw through the turnstiles. Somewhere in Greg Norman’s conscience (stifle thy snorts!) he must dread a day when the Crown Prince Googles the achievements of the players for whom he is paying spectacularly over market value.

What distinguishes LIV’s next announcement from priors is the context provided this week at the Tour Championship. The vision outlined by PGA Tour commissioner Jay Monahan seems to have bought, for now, the loyalty of all but one of the world’s top 15 players, so it will be difficult for even LIV’s most ardent apologists to characterize any signings as genuine momentum, even allowing for Smith.

While many particulars need to be penciled in on the future Monahan outlined, one component represents a windfall for fans: seeing the best golfers in the world compete against each other much more frequently than they do now—at least a dozen times every season, outside of major championships. A guaranteed product—knowing who’s playing, where and when—is momentous for fans and sponsors, but there’s much still to do if the commish is to secure the long-term viability of what he has promised.

Presenting Monahan with a wish list for the future feels like asking Santa for a gift when he just emptied his sleigh with the rich kid next door, but there are issues that demand his attention. Safeguarding the talent pipeline, for one. Seeing two college stars—U.S. Amateur champion James Piot and Eugenio Chacarra—sign with LIV should have triggered alarm bells in Ponte Vedra. Offering the best and brightest access only to developmental tours won’t cut it. The world’s best amateurs must be fast tracked onto the PGA Tour. (Talent being groomed on the Korn Ferry Tour would benefit from even a small subsidy to offset the cost of competing on a circuit where the average prize money this season is less than $70,000.)

The PGA Tour must also eschew insularity. The alliance with the DP World Tour can’t be neglected. On Wednesday, Monahan said the PGA Tour events being accorded “elevated” status are domestic. Tally up those weeks along with majors and it leaves precious little time for top players to compete outside the U.S. Conceding the global stage to LIV would be poor strategy, and the PGA Tour needs to boost key stops on the DP World calendar too.

Perhaps most importantly, Monahan must prevent the PGA Tour from becoming LIV-lite, cushioning elite players with an extensive roster of no-cut events. It’s clear that good performances will earn lavish rewards—heck, even middling play pays well—but the Tour can’t lose the penalty for poor showings. The highs and lows of meaningful competition ought to be preserved. There is sufficient guaranteed money in what has already been announced, and fans deserve to see their favorites stress-tested for a pay check. Someone needs to slam their trunk on Friday. The $120,000 LIV pays for DFL is a subject of mockery and disgust. The same perception can’t be permitted to take root on the PGA Tour with an over-reliance on no-cut formats in those elevated tournaments for stars.

The announcements this week will elevate transparency from wishful thinking to a necessity. For example, it remains unclear what tournament eligibility, if any, will be tied to the controversial Player Impact Program through which ‘top’ players will in part be identified. Let’s have clarity on the metrics used to calculate the PIP and how they’re weighted, and make public the monthly standings currently given to players. Don’t stop there when it comes to transparency. Dump the ingrained culture of secrecy and be candid on disciplinary issues. It’s information sports fans now expect, especially gamblers the Tour is eager to cultivate. The Tour needs to understand that its reputation isn’t tethered to its most unmoored members (less coddling might have left the certifiable inner circle of one player less emboldened to pursue frivolous litigation).

What momentum that exists in the unremitting battle for the future of professional golf seems now to be on the side of the PGA Tour. Understandably, much of the movement we’ve seen has focused on rewarding the loyalty of its top players. In the coming weeks and months, it would be fitting if the loyalty of its fans saw greater benefits too.

Now, about this staggered scoring system at the Tour Championship …

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LIV Golf responded to PGA Tour’s changes and Greg Norman trolled with a meme

There’s no shortage of pettiness.

On Wednesday, the PGA Tour announced numerous changes to its structure, from top players playing in more of the same tournaments to an expanded Player Impact Program and more.

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Many of these changes, on top of others that were announced previously, are to combat LIV Golf, the Saudi-backed, Greg-Norman led series. Even with the numerous defections of former Tour golfers to LIV Golf, Tour commissioner Jay Monahan said Wednesday that “the Tour is having its strongest year in (the) history of the PGA Tour and is performing well ahead of budget.”

Monahan also commented on how the Tour wouldn’t welcome back golfers who defected to LIV, and he didn’t want to get into scenarios.

“As it relates to any of the scenarios for LIV players and coming back, I’ll remind you that we’re in a lawsuit,” he said. “They’ve sued us. I think talking about any hypotheticals at this point doesn’t make a lot of sense.”

Lynch: PGA Tour’s war with LIV Golf enters ‘Return of the Jedi’ phase

Saudi Arabia has been accused of wide-ranging human rights abuses, including politically motivated killings, torture, forced disappearances and inhumane treatment of prisoners. And members of the royal family and Saudi government were accused of involvement in the murder of Jamal Khashoggi, a Saudi journalist and Washington Post columnist.

That hasn’t stopped the ongoing discussion of PGA Tour vs. LIV, one that’s likely to continue for some time.

Tour Championship: Thursday tee times | PGA Tour Live on ESPN+ | Best bets

LIV Golf responded Wednesday, and it undoubtedly was throwing a jab and trolling the PGA Tour.

“LIV Golf is clearly the best thing that’s ever happened to help the careers of professional golfers,” LIV Golf said in a statement to Golfweek.

And Norman wasn’t quiet either, posting a meme on his Instagram account with the caption, “A day late and a dollar short.”

https://www.instagram.com/p/Chprf4jp1t5/?utm_source=ig_web_copy_link

Safe to say, there’s no shortage of pettiness from Norman or LIV Golf.

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PGA Tour ‘lifer’ Davis Love III finds his voice in LIV Golf controversy: ‘I’m just getting started’

“I’m just getting started. I feel like, what do I have to lose? I can tell the truth.”

Davis Love III is on the go.

He’s more than 45 minutes into a phone interview with yours truly when he says he needs to drop me to hop on a podcast.

Already in the past week, he’s made appearances on the Fire Pit Collective and No Laying Up. Now who, I ask?

“I’m going on with Colt Knost,” he said.

Love, 58, has always been a friend to the media, so much so that in 2016 he was awarded the Jim Murray Award from the Golf Writers Association of America for his “cooperation, quotability and accommodation to the media.” But now, more than ever, Love is finding his voice to defend the way of life that has earned him nearly $45 million on the PGA Tour alone.

On the Fire Pit Collective, he called Phil Mickelson “a troubled soul,” and he told No Laying Up that the dispute with LIV Golf “just makes us look greedy and it’s sad.” Listening to Love, it sounds as if LIV CEO Greg Norman is the last person in golf he’d invite to his house for dinner.

“I’m just getting started,” Love said. “I feel like, what do I have to lose? I can tell the truth. Not like the other side, I’m not going to tell a bunch of lies. I’m just going to tell the truth, speak for the Tour and the process.

“You know, Jay got burned for that a couple of months ago saying, ‘Trust the process, guys.’ Well, now, you’ve seen this first court thing, seen behind the curtain of LIV a little bit in court. We need to just trust the process.”

Love is rolling now and who am I to stop him? He continued:

“We’re in the middle of a corporate hostile takeover of our business. The guys who are staying are realizing I do own and operate this Tour. It’s built for No. 1 through 200 and not just for the top guys. We all have a voice. The problem with what Greg Norman brought up in 1994 and the problem with what he brings up now is it is more money for a few people. It’s not good for professional golf overall. What he wanted back then and what he wants now is for every tour in the world to feed to his tour and those guys make the most money and then cherry-pick the rest of the tours. Nothing has changed since 1994, just instead of $25 million from Fox he has two or three billion behind him now so he can make a lot more noise.

Davis Love III
Davis Love III hits his tee shot on the 11th hole during a practice round of the PGA Championship golf tournament at TPC Harding Park. (Photo: Kyle Terada-USA TODAY Sports)

“I keep getting asked why didn’t the Tour sit down with him in the beginning? Why can’t they now? No, he doesn’t want to coexist. He wants the NCAA to feed to them, the Asian Tour, the DP World Tour, the PGA Tour to feed to them and then have the best players in the world to be able to go wherever they want to play outside of their tour. That’s why we’re having a player meeting where Tiger has to fly in (on Wednesday to the BMW Championship).

“The 150th guy on the PGA Tour is riding the bus that Tiger is driving. If the top guys are happy with where the bus is going and they aren’t selfish like other people are and want it to trickle down and have everybody have an opportunity to get where they got, then the bus is going to keep going down the road. That’s why Tiger got on an airplane.”

Love, who has served multiple stints on the PGA Tour board and owns and operates the RSM Classic in his hometown in Georgia, is Captain of the U.S. Presidents Cup next month in Charlotte. The Tarheel native says he didn’t want the job after twice being captain of the U.S. Ryder Cup team and numerous times as an assistant captain, too. It was time for new blood. But then Tiger told him that he and the other members of the group formerly known as The Task Force wanted him to do one more tour of duty.

Love called Tour Commissioner Jay Monahan, who said, “Look, you’re a lifer on the PGA Tour. You’ve put so much into the Presidents Cup. You’re going to be captain and Charlotte is the place to do it.”

“When Tiger and Jay and the rest of our group all point at you, I’m honored to do it,” Love said. “Now because of what’s going on it’s all worked out for the best. It’s a really good time for me and Zach (Johnson) and Tiger and a few other guys to speak on behalf of the PGA Tour.”

But as willing as Love has been to accept most any media request that comes his way, he’s never been this outspoken. That’s because his livelihood and love for the Tour has never been so under attack.

“I’m asking (Tour officials) every day, am I on the right track? Am I saying anything that is not true? Rein me in if you need to. And they’re like, ‘We’ll tell you but keep right on going. Say whatever is in your heart and that you believe.’ I’ve had a lot of players, fans and business people who’ve said thank you for speaking up. It’s my turn right now and then next year it will be Zach’s turn to speak for the players, the Tour and the team.”

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Lynch: LIV Golf’s lawsuit shatters friendly facade among PGA Tour players. Now it’s personal.

In the wake of legal filings by LIV players, the fissures among players are expanding rapidly.

If evidence is required of just how fraught emotions have become in the battle between the PGA Tour and LIV Golf—or, more accurately, between Tour players and LIV’s patsy plaintiffs—then consider the example of Davis Love III. Throughout his almost 40-year career, Love has been the epitome of a genteel professional golfer, unfailingly polite toward colleagues and so buttoned-down that his idea of a revolutionary act is wearing pants of an off-khaki hue.

Suddenly, the establishment’s ideal of a company man has morphed into Davis le rouge, an Ocasio-Cortez in Ralph Lauren pinstripes, encouraging boycotts from a constituency that usually only cares about slow play and high taxes, while insisting that no LIV player will darken the door of his Presidents Cup team room, even if declared eligible by fait of the court.

And he’s not even the angriest guy out there.

Finally, we’ve reached the inevitable point at which the PGA Tour’s carefully-constructed tapestry of collegiality comes apart at the seams. That image was always less organic than enforced, with disciplinary actions against players who spoke ill publicly of a fellow member. The intent was to create a commercially attractive impression of golf as being free of jerks, cheats, cokeheads, wifebeaters and other blackguards. That facade held through the early defections to LIV, as Tour loyalists insisted they’d remain friends with the departed. But in the wake of Wednesday’s legal filings by LIV players— one an injunction request that would force three of them into the PGA Tour’s FedEx Cup Playoffs, the other an antitrust claim that challenges the Tour’s supposed monopoly—the fissures are expanding rapidly.

“Their vision is cherry-picking what events they want to play on the PGA Tour. Obviously, that would be the higher world ranking events and bigger purses,” said a visibly irked Billy Horschel. “It’s frustrating. They made a decision to leave and they should go follow their employer. I know there are guys a lot more angry and frustrated about it than me.”

“What they’re doing by going over there is detrimental to our Tour. You can’t have it both ways,” said Will Zalatoris. “A lot of guys will be pretty frustrated if they’re allowed to do both.”

“Please stay away in your fantasy land,” tweeted Joel Dahmen.

The increasing fractiousness is unsurprising. It’s tough to remain pals with the roommate who moved to a sumptuous new mansion but returned to burglarize and then torch the house you’re still living in.

Like most lawsuits, LIV’s antitrust claim has its share of colorful allegations, conjecture and hearsay, much of which tends to wither or adjust when oaths are eventually administered. While it was a feast for clickbait editors, the sour aftertaste of its 100-odd pages hints at plaintiffs who are intent not on co-existing with the system but rather dismantling it and reshaping golf to their benefit.

LIV’s compilation of conspiracy theories indicts everyone from PGA Tour commissioner Jay Monahan to Augusta National chairman Fred Ridley, and alleges a concerted effort by golf’s powers-that-be to erect unfair barriers that prevent the rival league from gaining a foothold. It’s an audacious claim from an operation that has already spent north of $1 billion establishing itself, and whose CEO says has another couple billion on tap. For obvious reasons, LIV’s attorneys (their invoices bound for Riyadh) disregard the possibility that reasonable people might conclude—independently of each other and without anti-competitive motivation—that it’s a bad idea to have elite golf owned by a regime that beheads its critics and treats human rights as inconveniences.

The PGA Tour will counter that there’s a difference between hurting a potential competitor and not helping that competitor, that it is justified in refusing to allow its more prominent platform, tournaments and assets be used by LIV to build a business. With 11 plaintiffs, the discovery process alone will be lengthy and revelatory, with unflattering details likely to emerge about both the Tour’s secretive handling of discipline and LIV’s grubby financials. None of which will smooth relations between opposing players who face a court-ordered crossing of paths on the tee.

There’s a strong chance that California’s Northern District will grant the injunction sought by Talor Gooch, Hudson Swafford and Matt Jones that would allow them to compete in the FedEx Cup Playoffs. Judges have broad discretion in deciding on matters of equity as opposed to matters of law, and are often minded to allow athletes to compete while related arguments are litigated. The injunction will be decided in days, the antitrust claim in years. Among Tour players, both are being interpreted as provocative acts by guys who took the Saudi cash but now wish to dip into their purse too.

The eventual outcome of the PGA Tour vs. LIV Golf is decidedly unclear, regardless of the confident proclamations by social media’s constitutional scholars-turned epidemiologists-cum antitrust litigators. The only certainty is that lawyers will earn more than many members of either tour. That won’t mean much to the plaintiffs for LIV, who are being bankrolled by a foreign government and have no personal skin in the game, save the reputations they have already squandered. It’s considerably more personal for those on the other side who will ultimately cover the PGA Tour’s costs in defending itself, a sentiment that will only sour further if a precedent is established that permits LIV players to compete in PGA Tour events as the antitrust case winds its way through the courts.

Greg Norman vowed to reshape golf. He’s already accomplished that in the locker room, though sadly he has remade things in his own resentful, discordant image. Life on Tour won’t be the same again, not even for those few remaining players who still fancy themselves in the mold of a pre-radicalized Davis Love III.

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Text messages between Sergio Garcia and Greg Norman have surfaced from the LIV Golf lawsuit and they’re … interesting

“They cannot ban you for one day let alone life. It is a shallow threat.”

It’s been a busy few days on the LIV golf front.

On Wednesday, the Wall Street Journal reported that 11 LIV Golf Invitational Series players, including Phil Mickelson and Bryson DeChambeau, filed a lawsuit against the PGA Tour in response to their banishment from the U.S. circuit after jumping ship and joining the Saudi-backed series.

They want to play PGA Tour events, even though that would add to their already existing 14 tournament schedule LIV has on the docket for 2023, ultimately going against many of their main arguments for joining the up-start league — we want to play less golf and spend more time with our families!

Several new items have come to light since the release of the lawsuit, one being that Augusta National officials apparently tried to discourage players from joining LIV.

But the most fascinating are text messages between Sergio Garcia and Greg Norman, the CEO of LIV Golf.

On May 31, Garcia was announced as one of the headline names for the first LIV event in London. But, according to these text messages, Garcia was planning his jump months in advance.

“I just wanted to see how things are going with the League cause it seems like a lot of those guys that were loving it and excited about it last week, now are sh**ing their pants,” Garcia wrote in a text on February 11.

Then, nearly a week later, Garcia wrote this: “Hi Sharky! It’s official, the Tour has told our managers this week that whoever signs with the League, is ban from the Tour for life! I don’t know how are we gonna get enough good players to join the League under this conditions.”

In response, Norman was adamant that the Tour couldn’t pull such a move: “They cannot ban you for one day let alone life. It is a shallow threat.”

Here is a look at all the messages:

On June 9, PGA Tour Commissioner Jay Monahan banned 17 players from the PGA Tour after they played LIV London. Garcia is among the former Tour pros who gave up his membership.

Life comes at you fast.

Saudi Arabia has been accused of wide-ranging human rights abuses, including politically motivated killings, torture, forced disappearances and inhumane treatment of prisoners. And members of the royal family and Saudi government were accused of involvement in the murder of Jamal Khashoggi, a Saudi journalist and Washington Post columnist.

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John Daly: ‘I begged Greg Norman to let me be on the LIV tour’

John Daly on the LIV Series: “It’s a big party, they play for a lot of money.”

John Daly was a guest on the Piers Morgan Uncensored show and shortly into the six-minute interview, revealed he really wanted to be a part of the LIV Golf Invitational Series, the breakaway league offering huge signing bonuses, giant purses, 54-hole tournaments and no cuts so that every golfer gets something for their efforts. And Daly wasn’t shy about it.

“I begged Greg Norman to let me be on the LIV tour,” he said.

He went on to explain how much better he thinks the LIV circuit is compared to the PGA Tour or even the PGA Tour Champions, where Daly spends most of his playing time now.

“I played with Brian Harman in a practice round, and with some other guys in some of the practice rounds at the British Open and it’s like, we play pro-ams, we get it. OK. That’s what is the backbone of a lot of our tournaments. But, Brian Harman says, give us a box of chocolates for the effort.

“I play two to three pro-ams every week on the Champions tour and we don’t play for a lot of money on the Champions tour so I almost feel like, ‘OK, I’m not getting a lot out of this. What are we doing?’

“Look, I’d rather play with amateurs than the pros sometimes but we’ve gotta get compensated for that. The LIV tour is giving players that. They play pro-ams, it’s a big party, they play for a lot of money, which these guys that are on that tour, deserve that money. And I think there’s a lot of other guys that deserve that money.

And then using both hands to point to himself, Daly said: “Especially this old man.”

Morgan then mentioned a piece he wrote for the New York Post about the hypocrisy of morality in sports “and a lot of the PGA sponsors, for example, do lots of business in the middle east.”

He then asked Daly his opinion on hypocrisy in sports, particularly golf.

“Piers, let’s not talk about that. They don’t want to be mentioned in that because of, you know, all the labor laws and stuff. It’s unbelievable. The politics is so stupid in this. I could talk about Nike, I could talk about other companies. Little eight-year-olds are building shoes for Nike. OK. We don’t want to get into that, right? You want to talk about labor laws. We’re talking about golf. Guys that are playing golf. It’s an international sport.

“The Prince of Saudi Arabia is a great guy and he’s given so much money to golfers that deserve it. Well, there are some that aren’t deserving [motions to himself again] because I should be on that tour.”

Daly admitted he’s too old but also seemed to indicate that perhaps Norman may not be inviting any more golfers to LIV.

“Greg says he’s not doing anymore.”

Daly went on to say that Bryson DeChambeau told him at the Open Championship that LIV Golf “is the greatest thing on earth. We still play a pro-am. … we play for a lot of money, which we deserve to play for.”

Saudi Arabia has been accused of wide-ranging human rights abuses, including politically motivated killings, torture, forced disappearances and inhumane treatment of prisoners. And members of the royal family and Saudi government were accused of involvement in the murder of Jamal Khashoggi, a Saudi journalist and Washington Post columnist.

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Greg Norman confirms LIV Golf offered Tiger Woods $700-$800 million to join Saudi-backed league

“Tiger is a needle-mover, right? So, of course, you are going to look at the best of the best.”

Tiger Woods moves the needle. To bring it a step further, Tiger Woods is the needle.

When he’s in a tournament, when he’s in contention, no one brings eyeballs to televisions like Woods, maybe in any sport.

So, when rumors started to fly that the LIV Golf Series, a Greg Norman-led, Saudi Arabia-backed breakaway circuit, offered the 15-time major champion somewhere in the ballpark of 10 figures to join the league, it was believable.

During an interview on ‘Tucker Carlson Tonight,’ Norman confirmed the rumors and said Woods was offered somewhere in the $700 million-$800 million range.

“That number was out there before I became CEO. So that number has been out there, yes,” Norman responded when asked about the proposed figure. “And, look, Tiger is a needle-mover, right? So, of course, you are going to look at the best of the best. So they had originally approached Tiger before I became CEO. So, yes, that number is somewhere in that neighborhood.”

Last month at The Open, held at St. Andrews, Woods was asked about LIV, Greg Norman and the circuit’s spot in the game.

“I know what the PGA Tour stands for and what we have done and what the Tour has given us, the ability to chase after our careers and to earn what we get and the trophies we have been able to play for and the history that has been a part of this game. I know Greg tried to do this back in the early ’90s. It didn’t work then, and he’s trying to make it work now.

“I still don’t see how that’s in the best interests of the game.”

During the interview with Carlson, Norman touched on many topics, including the connection Saudi Arabia has with both the women’s game and PGA Tour.

“The PGA Tour, I think, has about 27 sponsors on the PGA Tour do 40-plus-billion dollars worth of business on an annual basis in Saudi Arabia. Now, why doesn’t the PGA Tour call the CEOs of each one of those organizations, sorry, we can’t do business with you because you’re doing business with Saudi Arabia?”

He later went on to say: “The LPGA Tour is sponsored by Aramco, right? The largest sponsor of women’s golf in the world is Aramco.”

The LIV CEO also mentioned his phone blows up every day with messages from players expressing their interest in joining.

The league’s latest additions are Bubba Watson, Charles Howell III, Henrik Stenson, who won the latest event at Trump Bedminster, and Paul Casey.

LIV’s next event will be held at The International just outside Boston.

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‘I hope we survive it’: LPGA players past and present explain importance of talks with LIV Golf

Annika Sorenstam, Juli Inkster, Nancy Lopez and Stacy Lewis address potential for disruption to LPGA.

While it might have shocked many to hear LPGA commissioner Mollie Marcoux Samaan say she’d talk to LIV Golf, Annika Sorenstam thought it was the right call. As did Juli Inkster.

These LPGA legends understand one crucial point: If Greg Norman and LIV Golf aim to create a rival tour that’s anything like what they’ve done in the men’s game, it would wreck the LPGA, the longest continuous-running professional women’s sports organization in the United States.

“I think if Norman does do this,” said Inkster, “it’s going to totally ruin the LPGA, because I think most of the girls would go, just because the money is a game-changer.”

As the best in the women’s game gather at historic Muirfield for the first time this week, they’ll compete for a purse of $6.8 million. This season, the LPGA will play for a total of $97 million, roughly one-fifth the amount of money as the PGA Tour. Last week, LIV Golf announced its players will compete for $405 million in 2023 across 14 events.

With a schedule made entirely of limited-field, no-cut tournaments, even a fraction of that would be enough to lure plenty of big-name LPGA players to a LIV women’s league. Not to mention the prospect of signing bonuses.

“I hope we survive it,” said former No. 1 Stacy Lewis. “I’m scared for this tour. I’m scared to lose all the opportunities that we’ve created.”

LIV Golf
Greg Norman, CEO and commissioner of LIV Golf, looks on from the first tee during the final round of the LIV Golf tournament at Pumpkin Ridge Golf Club. (Soobum Im/USA TODAY Sports)

Sorenstam believes it’s the job of the commissioner to listen to potential opportunities, and that includes LIV. Because the LPGA is part of a 50-50 joint business venture with the Ladies European Tour, there already exists a partnership with the Saudi-backed Aramco Series, which feature prize money that’s three to four times a typical event on that tour, totaling $6 million.

Sorenstam, a 10-time major winner who won 72 times on the LPGA, looks at the rival league that has formed in the men’s game and sees the need for a more LPGA-fitted version.

“If it’s the money that they have on the LIV, you know they’re going to crush the LPGA,” said Sorenstam. “Hopefully they have the intention of growing the game and working together with the LPGA.

“To crush the LPGA doesn’t do anybody good, history-wise, future-wise, sustainability-wise. There’s so much negativity around this. I think that we need to somehow find a way to get a positive image with all this, if you know what I mean.”

It’s not a stretch to imagine the LPGA being forced to make a decision between going into business with the Saudis in a big way – or complete destruction.

While there have been calls to conduct talks with LIV officials, it’s not clear exactly what the talking points might be – there are many ways this all could shake out. An independent rival tour that poached dozens of top players would cripple the LPGA. Instead, a series of Saudi-backed official LPGA events is one possible way the two could work together, much like the Aramco Team Series on the LET. It’s impossible to know what LIV wants, of course, without having a conversation.

What seems most unlikely, however, is that top players will band together to stiff-arm the Saudis on principle.

“I think you have a handful that feel the same way as me,” said Lewis. “I think you have a majority that would ask, ‘What’s the number?’

“Should we talk to them? Absolutely. Ultimately, I think we have to find a way to co-exist.”

Critics of LIV often point to the wide-ranging human rights abuses Saudi Arabia has been accused of, including politically motivated killings, torture, forced disappearances and inhumane treatment of prisoners. Members of the royal family and Saudi government were accused of involvement in the murder of Jamal Khashoggi, a Saudi journalist and Washington Post columnist.

How can a women’s organization reconcile doing business with a regime that has such a horrendous record of human rights abuses, especially toward women?

“I think that’s maybe one of the reasons we should partner,” said Sorenstam, “to be able to make a difference.”

Marcoux Samaan told Golfweek last week that she has not yet had a conversation with LIV, and that it’s too early to speculate on potential outcomes or options.

“We’ve been breaking down barriers for a long time,” Marcoux Samaan said. “I think we always fall back on our values and our goals before making any decision.”

Phachara Khongwatmai putts on the 18th green during the opening round of the LIV Golf Invitational at The Centurion Club near London in June. (Chris Trotman/LIV Golf/Getty Images)

A voluntary state of the tour meeting was held last month at the Dow Great Bay Lakes Invitational to discuss the potential threat of LIV, among other things, and only a couple dozen players attended.

Nancy Lopez has always worried about the LPGA. As a rookie in 1978, she was convinced the LPGA would close the pay gap. She’s still baffled by the fact that such a large chasm continues to exist between the tours and is even more confused by what could be on the horizon.

“I’m such a loyal person,” said Lopez when asked what she might have done in her prime if faced the with possibility of piles of cash.

“I would be hard to say ‘No, I wouldn’t want the money,’ but God it would be really hard to leave the LPGA. It would just eat me up.”

Lopez thought she would retire from the LPGA after she had her first daughter, Ashley, but the competitive fire was still there, and she needed the money.

“The money I made was good,” said Lopez, “but it wasn’t going to keep me until I got to 93 and needed to pay somebody to take care of me someday.”

While the PGA Tour has the best retirement plan in sports, the LPGA’s pension guarantees that most will need a second career.

As so many PGA Tour players talk about going to LIV to create generational wealth, consider what it would mean to an LPGA player to play five more years and then retire to start a family without having to worry about money.

For some, continuing to chase major titles and Hall of Fame points pales in comparison to children and financial security.

Jessica Korda, Alexandra O'Laughlin, Karolin Lampert & Lina Boqvist
Jessica Korda, Alexandra O’Laughlin, Karolin Lampert and Lina Boqvist, winners of the Aramco Team Series (Photo submitted by the Aramco Team Series)

Saudi activist Omaima Al Najjar said there’s no denying the fact that conditions have improved for women in recent years, though she maintains that the right to drive and the right to travel are basic fundamental rights and not a sign of substantial progress.

“It’s important to remind the women who are participating in this tour,” said Al Najjar, “that the Saudi women activists who made those changes happen are still on trial, being prosecuted, banned from activism and banned from traveling.”

Al Najjar, now a surgical doctor living in Ireland, was a prominent blogger who took part in the right to drive campaign in Saudi and fled when she felt the risks were too great. It’s still too dangerous for her to return now.

Al Najjar is head of campaigns for ALQST for Human Rights, documenting conditions in prisons and advocating for the release of activists.

Al Najjar wants players to speak out not only about the activists, but the conditions of many migrant workers in Saudi Arabia. Women come from developing countries to work in the kingdom as maids and often have their passports confiscated as they are made to work seven days a week with no set schedule, “which is a sort of slavery,” Al Najjar said.

Meanwhile, Saudi-born women are fleeing the country, she continued, despite recent reforms because there are no safe houses in the kingdom for victims of domestic violence.

“There’s an issue of killing women in Saudi,” said Al Najjar, “and a lot of husbands kill their wives or a lot of fathers kill their daughters and the Saudi authorities do not do much about it.”

These are the issues Al Najjar hopes that LPGA players who compete in Saudi Arabia will speak out against, even it means financial loss.

“It’s important that they make such a statement,” she said, “and stand with Saudi women.”

2022 Aramco Saudi Ladies International
Georgia Hall poses with the trophy after winning the 2022 Aramco Saudi Ladies International at the Royal Greens Golf & Country Club in King Abdullah Economic City, Saudi Arabia. (Ladies European Tour)

Few have chronicled the LPGA as diligently and passionately as Ron Sirak, the 2015 recipient of the PGA Lifetime Award in Journalism. For those who question how LIV Golf is any different than the LET’s Aramco Series or players sporting the logos of Golf Saudi on their hats and shirts, Sirak said it’s important to recognize the difference between sponsoring a tournament and owning a tour. Much like there’s a difference in sponsoring a player and owning a player.

“I think that’s a difficult situation for the LPGA to figure out what their relationship would be with the people who want to bankroll them,” said Sirak. “Would they be being supported by the tour and the LPGA still be an autonomous entity? Or would they be owned by the Public Investment Fund of Saudi Arabia?”

Given the Saudis’ seemingly endless supply of money and little regard for market value – this seems to be more about power and image – the LPGA is in no position to throw money at a potential threat, and therefore has little leverage.

LPGA veteran Ryann O’Toole believes the PGA Tour made a mistake in not engaging with LIV Golf. If what Norman says is true, and LIV plans to build a women’s league, O’Toole would like to see the LPGA work with them so that players don’t have to choose.

“I think that it would be a great opportunity to utilize, like, the possibility that there could be some major financial opportunities,” said O’Toole, “and that we come together as two organizations, versus having two separate organizations.”

Whatever happens, it’s important that Marcoux Samaan maintains a model that’s sustainable, even if the Saudis decide to suddenly pull out of the golf business. One that, even if the LPGA took a financial hit, it would still survive.

Imagine if the Saudis –  a country that’s widely reported to have a gender pay gap of 49 percent – became the first to pay elite male and female professional golfers equally. Or even came close.

“Financially, it is life-changing money,” said Maria Fassi, whose agency, GSE, has a number of LIV clients including Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Paul Casey, Jason Kokrak, Branden Grace, Abraham Ancer and Carlos Ortiz.

“Whatever they come and offer me, $10 million, $20 million, 15, 7, whatever it is, it is money 99 percent of the girls out here aren’t seeing.”

And to many, where the money comes from, ultimately might not matter.

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Lynch: The marriage of LIV Golf and Donald Trump is the stuff schemes are made of

Not for the first time, true character was revealed courtesy of an embrace by the baby-carrot fingers of Donald J. Trump.

So much of the commentary about LIV Golf has focused on what it is not—as in, not a conventional tour, not a familiar schedule, not 72 holes, not a regular tee time format, not requiring good play for good pay, not on broadcast television, not well-attended by fans and not deterred by mass executions. Only with its third tournament, held this week, was it thrown into sharp relief what LIV actually is. Not for the first time, true character was revealed courtesy of an embrace by the baby-carrot fingers of Donald J. Trump.

LIV’s event at Trump National G.C. in Bedminster, N.J. was greeted with dignified outrage by families of those killed in the September 11 terrorist attacks. They pointed to a U.S. intelligence report declassified in 2021 that suggested Saudi links to the atrocity went far beyond what was previously known — financing Al-Qaeda, spawning 15 of the 19 hijackers — to include government figures from the Kingdom meeting and aiding the terrorists on U.S. soil. Yet when asked about the families’ protest, the former president offered this: “Nobody’s gotten to the bottom of 9/11, unfortunately.”

The comment exposed how Trump is utterly devoid of honor, but it also illuminated why he is perfectly suited to LIV Golf. Their shared parallels are as plentiful as they are unflattering.

Start with the art of obfuscation, practiced at every LIV press conference as both executives and players prevaricate about ongoing abuses by their benefactors. Their evasions on human rights issues and the bonesaw dismemberment of a regime critic are kin with Trump’s absolving the Saudis of responsibility for the murder of almost 3,000 Americans. The requirement of those in the pay of the Crown Prince is always to downplay, deflect, dissemble, deceive, but never denounce.

Then there’s protecting the grift, doing whatever is necessary to ensure the pocketing of other people’s money continues unimpeded. Both LIV and Trump Inc. are taking MBS for a dupe. While Trump collects fees to host tournaments, his son-in-law, Jared Kushner, received $2 billion for his new private equity firm from the Saudi government’s Public Investment Fund, despite objections by the Fund’s advisors over the merits of the investment. At least Trump and Kushner earned the regime’s favor by providing air cover after the murder of Jamal Khashoggi. Accounting for the Fund’s enormous payments to effete golfers is a tougher ask.

Which leads to the inevitable hornswoggle, the suckering of the credulous with talk of a groundbreaking new commodity that feels more like a revenue play for guys whose liquidity can no longer finance their narcissism. The brands of Trump and LIV Golf’s CEO Greg Norman are their names, which they have appended to everything from airlines to steaks. If you’re to persuade a fresh investor to subsidize your swashbuckling self-image, you’d best have new product to pitch. Golf is their means to that end.

Both men are adept at using personal grievances as professional fuel.

Trump’s list of perceived injustices is longer than the Beijing phone book and includes the PGA Tour (for leaving his Doral Resort in 2016), the PGA of America (for taking the 2022 PGA Championship from his New Jersey course to Oklahoma after the January 6 sacking of the Capitol), and the R&A (for not taking the Open back to Turnberry while his name is above the door).

Norman’s well-documented resentment at the Tour dates back decades and is rapidly expanding to include those he deems insufficiently welcoming of his new Saudi-funded venture, like the major championships and the Official World Golf Ranking. No gripe is too petty to go unvoiced at LIV and that has emboldened its players to speak out about the harsh exploitation they endured, like Phil Mickelson with his media rights and Sergio Garcia with his penalty drops.

A common side effect of proximity to Trump and LIV is reputational ruin. Many a man has had his name tarnished by association with 45 and now golfers watch as their hard-earned prestige is diminished, not by the naked money grab but rather by the disingenuous equivocations that are a job requirement when you work for the Saudis. Take Paul Casey, once an admired UNICEF ambassador who refused to compete in Saudi Arabia but who was mute this week when asked about abuses by those whose check he cashed. Next up: Bubba Watson. He adopted two children and is a passionate advocate for the cause, but will one day have to reconcile that with working for a state that has cruelly made adoption illegal.

What LIV Golf ultimately showcased this week is something Trump long ago mastered: the art of theater, of presenting a masquerade to the dissatisfied masses, of promising disruption and reform that it is poorly positioned to deliver upon.

“Our success is a direct result of knowing how to market a brand and having the right people representing the brand,” Norman once gushed in his default corporate-speak. He couldn’t have found more appropriate people to represent the LIV brand than those he assembled this week. It was almost enough to make one pity the Crown Prince whose purse is being chiseled by all of them. Almost.

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Lynch: LIV Golf has gotten one thing right, and the PGA Tour might have to copy it

The PGA Tour faces an uphill battle to copy the one thing its competition got right: contracting its talent.

There must surely be days when Jay Monahan can empathize with Winston Churchill’s wry observation that the best argument against democracy is a five-minute conversation with the average voter. As commissioner of a “member-led” organization, Monahan is bound by the political reality that the PGA Tour’s lower orders—many of whom couldn’t be identified in a line-up by fans—wield power equal to its upper echelon, upon whom the success of his product depends.

Those are some awfully tight handcuffs when you’re fighting an outfit fueled by personal animus and financed by Saudi Arabian oil money, with no apparent accountability on either. Which raises the question of whether the PGA Tour’s very business model may one day be a sacred cow that Monahan and his board are forced to slaughter.

The negatives associated with LIV Golf are almost as plentiful as the social media bots it employs to “whatabout” critics and otherwise rally those whose susceptibility to automated arguments is painfully evident in the body politic. There’s the sportswashing on behalf of a loathsome regime, the questionable competitive standards, the laughable shotgun starts, the shallow fields, the ever-changing teams component. But LIV also may have gotten one thing right that its rivals face an uphill battle to copy: contracting its talent.

It has long been the self-congratulatory gospel of golf professionals that they only eat what they kill, that they don’t get paid if they don’t perform. That isn’t true in most major sports, where guaranteed contracts are the norm. LIV has brought that concept to golf, but predictably bastardized it. Contracts don’t assure athletes of a place in the game nor protect them from being benched in big moments, but the washed-up beneficiaries of LIV contracts will remain in tournaments no matter how lousy their performances. They are required to continue soiling themselves publicly with execrable scorecards.

Report: PGA Tour has paid law firm to lobby against LIV Golf on Capitol Hill

In normal commercial endeavors, contracting talent makes sense. Athletes trade freedom over their schedules for financial security, and teams or leagues have the ability to control their product and protect assets. The response to LIV by the PGA and DP World tours has been to apply lipstick to a dated model that might no longer be fit for purpose. The increases in prize money and bonus payouts that have been announced come with a significant caveat: they are performance-based, the money has to be earned. The only guarantees are a tee time and an opportunity, and enough poor showings will jeopardize both.

LIV is being widely mocked over the amounts it has spent on contracts (spare a thought for some hapless fall guy at the Public Investment Fund when the Crown Prince peruses the cost of financing Greg Norman’s grievances), but the problem is less the cash than who it is bestowed upon. In the context of sports contracts, paying Rory McIlroy or Jordan Spieth $100 million over three years makes more sense than flushing a fraction of that on Lee Westwood or Henrik Stenson. Relevancy matters, and as of now all of the relevant players are all still aligned with the PGA Tour.

Ensuring that remains so means ring-fencing talent for the future, and the success thus far of the LIV model means the PGA Tour may need to consider offering guarantees too. As with every sport, contracts would be scaled to stature. Most player guarantees would be nominal, only enough to cover expenses, with the potential of fresh deals for fast-rising talent. Stars who drive the product would be rewarded commensurate with their contribution. Members sacrifice some control of their schedules, tours gain the ability to deliver elite fields to key sponsors and broadcast partners.

I asked one top player if he would give up his much-ballyhooed independent contractor status for a guaranteed contract. “Yes,” he replied quickly, saying that LIV is exploiting a weakness in the existing model.

“Fans don’t know where PGA Tour stars are going to play week in and week out, sponsors don’t know what they are buying, and ditto for NBC/CBS. [Full disclosure: I am a contributor to Golf Channel, which is owned by NBC Sports.] If you can create 12-14 ‘big’ events where the stars have to sign up for a majority of them, say 10 of 12 or 12 of 14, plus majors and a couple more then that starts to look more attractive to sponsors, TV and fans. The era of maximum playing opportunities needs to go and the era of the best against the best more often needs to start.”

PGA Tour insiders would likely dismiss concerns about fans or partners not knowing who is playing any given week since that has never been reflected in commercial terms, like broadcast rights, sponsorship deals or prize money, all of which have grown through recessions and tough times. But these times demand new thinking, even if the hurdles are many and obvious.

Start with the reluctance of the Tour to blow up a business model that, while stressed, has not failed. Nor would it be an easy sell to players content with their well-cushioned mediocrity. Financing any new structure could mean foregoing tax-exempt status and soliciting private equity that would demand a return on its investment (a business imperative that seems quaint next to the profligacy of Norman). Lastly, there is the reality that looms large in every discussion about LIV: in almost every other sport, the leagues giving the contracts control the biggest events, but not in golf.

At the Open Championship, the R&A’s chief executive, Martin Slumbers, made explicitly clear that the first two LIV events—limited fields, limited talent, no cuts—didn’t rise to a level of competition worthy of securing a spot in the Open. His view isn’t a minority position among those who run the major championships. But guarantees need not be antithetical to competition nor a dilution of the product. Performance must still count for a lot—not least access to majors—regardless of the contract a player enjoys

Whether the PGA Tour feels the need to contract players will probably be determined in part by what changes the majors make to their eligibility criteria, and whether that hobbles LIV’s prospects. That shouldn’t be the decisive consideration. The member-led mantra that has governed the Tour for a half-century is commendable as a philosophical position, but ill-suited to the commercial realities of the modern sports business world. Just because Greg Norman wants to destroy the PGA Tour, doesn’t mean there aren’t aspects of it that ought to be dynamited on merit.

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