Asics’ new GEL-NYC has a chance to be one of the best sneakers of the summer in 2023

Asics is on a mission with the Gel-NYC

Asics is having quite the year with a number of collaborations and models already coming down the pipeline and we’re only in March.

But you’re not going to see many pairs out there — from this brand or otherwise — that are as fly as Asics’ new Gel-NYC. This is a new retro-futurist model built for the brand’s lifestyle sector.

Asics is a brand that has flown under the radar in sneaker culture for quite some time. Most would acknowledge that it has some absolutely hits — most of which come in the form of the Gel-Lyte III. But now, the brand is branching out. And this latest collaboration with Awake NYC has the Special Delivery crew excited about the future.

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Sykes and the crew unboxed the Gothic Grape colorway of the Gel-NYC on the latest episode of SD. You don’t want to miss it.

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