Way back in March, when the NBA season shutdown and the country had begun to quarantine, LeBron James went on Instagram Live and was asked about what many believe to be a turning point in his NBA career: Game 6 of the 2012 Eastern Conference Finals against the Boston Celtics. And while he revealed his fears that the Heat could be broken up had they lost that game, LeBron dives deeper into his own mindset heading into that game in a new series called “The Greatness Code,” set to premiere globally on Apple TV+ on July 10.
LeBron teases the interview in a new trailer. LeBron’s UNINTERRUPTED sports media company is one of the producers of the show, along with Religion of Sports, a content platform founded by Tom Brady, Michael Strahan, and director Gotham Chopra.
James, of course, is not the only elite athlete to be featured. Brady will have his own episode as well, along with Usain Bolt, Katie Ledecky, Alex Morgan, Shaun White, and Kelly Slater.
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